Marketing Management Market of Singapore

Question: Discuss about the Marketing Management for the Market of Singapore. Answer: Introduction The BreadTalk Group Limited is a Singapore based bakery company that was established in 2000. This company is famous for the range of variety of cakes and breads they sell in the market of Singapore. The company has decided to expand the market and increase the range of customers. In this assignment, the marketing strategies that are required for BreadTalk in order to expand their business at the international level are discussed in details. At present, the market segment of BreadTalk is limited to Singapore and in the southern region of Asia. Hence, in order to establish as a global brand, it is necessary for the company to strengthen their market in the South East Asian region. They need to make full use of the healthy reputation they have in the Asian region that can help them to increase the brand awareness in the international market. Market segmentation and target market are the most important strategy tools for a business organization (Wedel and Kamakura 2012). These can help them to divide the market based on the consumer choice and characteristics of a particular market. The excellent quality of bakery products of BreadTalk can is best for the class of people, who like to have good experience with food. With the help of inspiring tagline like Bread can communicate with you and Breads that can inspire the customer to think differently it is possible to attract the consumers, who are passionate about food. Moreover, with the help of situation analysis, it is possible to make the best use of the opportunities that exist in the consumer market or a region. With the support of the marketing mix tools, it is possible for BreadTalk to make strategies for the critical parameters or business like product, place, price and promotion. The products for BreadTalk includes innovative bakery and the price of these products are usually kept on the higher side so that it is possible to maintain the premium quality. The company has nearly 1000 outlets in the Asian region and in order to rise at international level they need to open stores outside the Asian countries. They can use the strategy of Bread Showroom with a view to promote their products (Breadtalk.com 2016). The premium quality and the wide range of breads, pastries, cakes and other popular bakery products that are sold by BreadTalk are the biggest strength that will help the company to retain the present reputation. With the help of revolutionary and innovative marketing strategy, the company can gain significant competitive advantage over their rivals bakery companies. The company can also diversify into ne w sectors with the help of innovative bakery products. This will help the company to attract the customers from the rival companies like Cheesefactory and Starbucks and thereby expand the market segment. They can also make full use of the opportunities that exist in the countries outside the Asian region. Hence, the BreadTalk is able to establish their reputation as an international bakery brand with the help of appropriate marketing tools. Reference Breadtalk.com. (2016). BreadTalk Group - Our Strategy. [online] Available at: https://www.breadtalk.com/en/strategy [Accessed 30 Sep. 2016]. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

Olympics Raising the UKs Profile

Executive Summary The Summer Olympics is among the world’s favorite sporting event. The popularity of this event means that the sport has a global audience. Apart from the sporting aspect of the Games, the Olympics are also seen as an avenue by sponsors to market their products.Advertising We will write a custom report sample on Olympics Raising the UK’s Profile specifically for you for only $16.05 $11/page Learn More With the next Olympics scheduled for the summer of 2012 in London, preparations are underway. The body tasked with this responsibility is the London Organizing Committee for the Olympic Games. This report examines the marketing practices that the organisation is using to raise its profile, as well as the technological challenges and opportunities at its disposal. Introduction Every four years, in recent decades, thousands of athletes all over the globe, with a similar number of coaches and officials, and accredited media repre sentatives and hundreds of thousands of spectators have gathered for more than two weeks to participate in, report on and watch a sporting event which is in turn viewed on television, listened to on the radio, read about in the print media and followed on the Internet by billion of people around the world. Each Olympic Games has cost enormous sums of money to stage, funded by the taxpayers, sponsors, and television companies and their advertisers. Sporting records have invariably been broken, and national and international heroes created. It is the world’s biggest peace-time event: the Summer Olympic Games (Girginov Parry, 2005). This report critically examines the marketing practices of the organizations tasked with staging the event, the London Organizing Committee for the Olympic Games (LOCOG). The report will, in particular, evaluate the effectiveness of the marketing practices adopted by the organization, and the use of new technology for future competitive advantage. B rief history of the modern Olympic Games The history of the Olympic Games begins at least 3000 years ago in ancient Greece. In their ancient form, while they celebrated physical excellence, the Games served a primarily religious purpose. In their modern form, while still ostensibly about physical excellence, they also play a cultural and economic, and often political, role. The history and global significance of the Olympic Games, in sporting, cultural, economic and political terms, therefore, justifies their serious consideration as an object of academic enquiry (Veal, 2007). There is a widespread sense of public ownership of the Olympic Games, which does to extend to other sporting events such the World Cup.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The relationship between the media and the Olympic Games For some 25 years, newspapers enjoyed a monopoly for coverage of the Olympic Games. Interestingly, the arrival of new media forms has always been perceived as a threat and usually had to face strong opposition. In 1920, the first radio station, KDKA, went on air in Pittsburg, USA. KDKA is also accredited with broadcasting the first ever-sporting event, which was a boxing match in 1921 (Smith, 2000). Broadcasting services in Great Britain began in 1922 with the establishment of the British Broadcasting Corporation. Sports commentary, however, was not allowed until 1925. Radio commentaries were covering the Olympic Games in Paris (1924), Amsterdam (1928), and Los Angeles (1932), but due to technical limitations, this medium remained local and regional until 1936 (Findling Pelle, 2004). By the time that the radio made its genuine debut as an international communication medium at the 1936 Berlin Olympic Games, television had already made its appearance. The first regular television services began in Germany in 1935, followed by Britain in 1936, France in 1937, the former USSR in 1938 and the United States in 1939. However, it was not television, but the cinema, which was responsible for making the first moving pictures of an Olympic Games: in 1900 in Paris and a special feature on the Olympics in 1912, in Stockholm. These developments in cinematography had an impact on the TV coverage of the Games, which began in 1936, in Berlin (Dorling Kindersley Publsihing Inc., 2000). Over the years, the relationship between the Olympics and the media has evolved into three intertwined symbolic associations- economic, promotional, and passion. The economic association is based on the economic interests of the two companies. TV companies pay fees for rights, but at the same time derive profit because of the advertising revenue from sponsors (Shilbury, 2003). The promotional association suggests that sport is a major source of revenue and program content. It is, therefore, in the best interest of other media to sustain and promote a positive image of th e Olympics. The passion association stems from the media dual responsibility to inform, analyze and comment, and to be a counter-authority. Despite their economic interest in sport, it is the nature of the media to keep a distance from it, to maintain their credibility, and to serve the truth and their audience. The International Olympics Committee grants TV rights to air Olympic Games based on exclusivity per country or region, and free coverage to the largest possible audience (Preuss, 2004).Advertising We will write a custom report sample on Olympics Raising the UK’s Profile specifically for you for only $16.05 $11/page Learn More The interaction between the Olympics and the mass media resulted in a transformation of the Games from being merely a sporting competition for aristocratic elite, to a special genre appealing to millions. When the organizers of the 1956 Melbourne Olympic Games demanded remuneration for the right to televise the compe titions, this unprecedented decision was met with a massive outcry from the networks (Girginov Parry, 2005). They argued that the Olympic Games were a news event, similarly to the print media; television should also have free and open access. The organizers insisted that the Olympics were an entertainment event and, therefore, subject to a rights fee, before contests could be included in television programming. This episode proved critical for the development of the Olympic Games as a media event (Mullin, 2007). The Olympics, as a genre of media experience, has a number of characteristics (Rogan Rogan, 2011). First, they are televised and rely on the impact of visual images. Second, the Games interrupt daily routines and at times virtually bring the life in a country to a halt. Third, the Olympics are monopolistic in the sense that all channels focus on the event, and it is very close to being watched at nearly all times (Girginov Parry, 2005). In addition, the Olympics competiti ons are live and unfolding. The IOC and the host city organize them in a location outside the media. The Games are also not spontaneous but pre-planned, announced and advertised in advance. In particular, the Olympics have unusual and unprecedented audiences who are drawn to watch television individually, as a family, a group of strangers in front of a street screen, as a community in the pub, or a virtual community on the Internet (Smith, 2000). The above characteristics of the Olympic Games as a media event portray them as a social construct, which is achieved through the contribution of three main actors: the IOC and the host city, TV networks, and the global TV audiences (Dorling Kindersley Publsihing Inc., 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is important to note that the social construction of the Games has economic consequences, one of which involves the transformation of the audience from sport followers to a commodity with an economic value expressed in terms of its size and composition. Subsequently, audience demographic reports and media usage patterns become crucial for the commercial success of the media and of the Olympic Games (Girginov Parry, 2005). Millions of dollars are paid for broadcasting rights, but broadcasters charge their advertisers tens of thousands of dollars per second of airtime. Such profits are, however, contingent upon the delivery of certain viewing figure levels and failure to achieve these could result in huge losses for the media companies. For instance, NBC had to refund some US $ 90 million to its advertisers as compensation for the low ratings achieved by their coverage of the Barcelona Games of 1992 (Findling Pelle, 2004). Marketing through the Olympics The above discussion of th e integration of the media in the Olympic Games lays a foundation for the discussion that is going to follow about the marketing practices for LOCOG. This is because the kind of marketing strategy that is adopted by the body is typical of any sport marketing approach, which is largely depended on the mass media. Sport marketing can be approached through two different perspectives: marketing of sport and marketing through sport. On the other hand, marketing through sport is typical of a scenario where large corporations use sporting as an avenue to promote and advertise their products, usually to specifically identifiable demographic markets known to follow a particular sport. The perspective of sport marketing that is going to be given prominence in this report is that of marketing through sport (Jackson Andrews, 2005). Technological challenges and opportunities facing LOCOG The victorious bid team made some big promises in Singapore and wasted little time coming out of the blocks quickly. Sebastian Coe, chairperson of the LOCOG announced a first one hundred pays plan. One of the most important initial moves was the separation of the body responsible for building the infrastructure for the games- the Olympic Deliverance Authority- from the one responsible for the commercial and operational side of making the Games happen- the London Organizing and Committee of the Olympic and Paralympics Games (Great Britain Parliament, 2009). Effectively, this separated the day-to-day public purse commitments to regenerate East London from the revenue generation and Games delivery private sector responsibilities. This has proven to be a significant and successful move. While both organizations are joined at the level of the Olympics Board, each is free to develop the culture and approach that match their very different immediate priorities (Mullin, 2007). London has hosted Olympic Games twice in the past: in 1908 and 1948. Indeed, it is the only city to do so thrice. This im plies that the LOCOG has a point of references to refer. It is able to correct its past mistakes, and improve its successes. However, the fact that London has hosted the Games in the past and, hence, can borrow a lot form the past is limited by the dynamic nature of technology, which is a key factor in organizing and staging the event. One of the central challenges for London 2012 organizers has been to build a plan for the Games against a staggering technological pace of change (Rosner Shropshire, 2010). Coe and his team had no idea in 2005 when the bid was won what technologies would be contemporary in 2012 by 2012, and which would still be a figment of fanciful imaginations. The technology for London 2012 represents both a challenge and an opportunity for the Organizing Committee and its partners. The biggest challenge that is facing the LOCOG and its technology partners, which include BT, Atos Origin and Cisco Systems, is to deliver information around the world in real time (Ro gan Rogan, 2011). Internet development is changing and evolving at such a pace that even short time frame comparisons offer little guidance. For instance, the 1998 Winter Games in Nagano generated one terabit of data, or five times as the preceding Lillehammer Games. This amount of data can now be purchased for 60 British pounds on eBay (Mullin, 2007). This implies that the LOCOG and its technology partners are faced with the technological challenge of handling vast amounts of data. In addition, the lure for sponsors to grasp the moment to display their technology on the world’s biggest stage makes it worth the risk in order to create the ultimate corporate case study (Shilbury, 2003). BT, one of the main technology partners with LOCOG has embraced the challenge of delivering for London 2012. The scale of the media scrutiny is, vast and failure is not an option for both LOCOG and its technology partners. If BT communications lines go down in the middle of yet another World R ecord for Usain Bolt in the Men’s 100 Meter Final, or in the final strokes of Greg Searle’s gold medal 20 years on from his first, BT and LOCOG will be culpable in the eyes of the global public. London clearly signaled its desire to embrace new technology in all its forms with the early launch of its contemporary logo. The early message that the London 2012 Olympic Games would be a ‘new media’ Games was initially greeted with skepticism. However, LOCOG insisted that it could not be sure how the action would be distributed come 2012, that alternative methods of distribution to the TV screen or internet would be necessary and that the logo would need to work in all new media environments. These initial aspirations have been made a reality by the new media. For instance, the BBC Trust has recently approved plans to distribute BBC New through mobile phone applications. However, this, move is regarded as surrounded with controversy because it puts the BBC in di rect competition with commercial broadcasters; the new media market (Mullin, 2007). Marketing practices used by LOCOG There is a unique breadth of skills, which are required in an organization such as LOCOG to deliver the Olympic Games. Effectively, it is parts sports body, part business, part political entity and part project management organisation. In its business approach, LOCOG has to embrace marketing practices that ensure that its books stay balanced. This has been done through a number of ways, one of them being sponsorship. As a discipline, sponsorship has traditionally been rather uncomplicated. Rights holders such as LOCOG have a long tradition of selling attachment to their sporting event based on market value of their assets. The assets include advertising hoardings, tickets, television billboards, and corporate hospitality (Preuss, 2004). Nevertheless, sponsorship in the Olympics is quite different from sponsorship in other games such as World Cup. This is because ther e is no advertising inventory to bundle into the organizers sponsorship deals since the Games would unusually be shown on non-commercial terrestrial television in the domestic UK market. In addition, part of the equity in the Olympic Games brand is that the Games remain the only global sports property to continue to avoid any commercial messaging within the venues themselves. While this is part of the appeal and difference of the Olympic Games, and arguably valuable legacy of the obsession with amateur deals, it makes life harder for Organizing Committees (Jackson Andrews, 2005). Another marketing strategy that is being used by LOCOG is merchandising. A short visit to the Adidas store in Oxford Street demonstrates that this phenomenon has gone full swing. Aisles are often full of the very tourists Britain aims to lure come Games-time. This is an area, which the Beijing Games failed to maximize, probably because the implications of a scale merchandising operation were too explicitly commercial in a communist country. Certainly, the sponsor village was hidden away in the outskirts of the Olympic Park, in Beijing. In contrast, products could already be found on the shelves in London as early as of 2010 (Rogan Rogan, 2011). Following the above marketing strategies coupled up with ticketing, LOCOG now has the vast majority of its revenue commitments filled. This puts it in an admirable position since it is able to consider supplier deals, which shave cost from the accounts, as well as drive revenue. Traditionally, Olympic Organizing Committees have been criticized for fire sales at the end of their tenure. For instance, Vancouver’s final; sponsor signed up a matter of weeks before the event. This is far less likely concerning London 2012. Instead, there are expectations of creative supplier barter deals, which minimize significant remaining cost liabilities for the organizers and maximize the impact of the Games (Great Britain Parliament, 2009). Recommenda tions for strategic responses to the above discussions There is no doubt that the LOCOG is enthroned with a big task of organizing and staging the London 2012 games. One of major challenges discussed earlier that the organisation is facing is the dynamic nature of the technology. If the organisation has to ensure that its promise of staging an Olympics that has never being witnessed, it has to be at par with the technological advancements of the day. This can be achieved by collaborating with technology companies that are able to deliver real time events to the global audience, hence, ensuring that consumer get real value for their money (Rosner Shropshire, 2010). Given the global reach of the event enhanced by the new media, there is no doubt that marketers are bound to take advantage of the event and use it to market their product even if they are not official sponsors (Great Britain Parliament, 2008). This phenomenon is known as ambush marketing. As such, LOCOG should put in pla ce the necessary measure and legislation to deal with such cases. This is because such behaviors deprive the real sponsors the exclusive rights to market the event, which beats the logic of paying the rights fee. Fortunately, the organisation did take the requisite measures as seen with the creating of the Olympic Rights Association to oversee the use of the Olympic Brand (Great Britain Parliament, 2008). Conclusion In conclusion, this report has a brief history of the modern Olympic Games and the role of the media in the Games. The report dealt in depth with the marketing practices that LOCOG, which is organizing for the Olympics in 2012, is using. The report saw that sponsoring and merchandising are some of the key strategies embraced by the organisation. The report has also examined the technological challenges and opportunities faced by the company. The rise of the new media is posing a major threat and opportunity for the organisation, but this can be remedied by choosing the r ight technology partners. Reference List Dorling Kindersley Publsihing Inc., 2000. The Olympic Games. London: Dorling Kindersley. Findling, J., Pelle, K., 2004. Encyclopedia of the modern Olympic movement. London: Greenwood Publishing Group. Girginov, V., Parry, J., 2005. The Olympic games explained: a student guide to the evolution of the modern Olympic Games. London: Routledge. Great Britain Parliament., 2009. Potential benefits of the 2012 Olympics and Paralympics. London: The Stationery Office. Great Britain Parliament., 2008. Preparing for sporting success at the London 2012 Olympic and Paralympic Games and beyond. London: The Stationery Office. Jackson, S., Andrews, D., 2005. Sport, culture and advertsing: identities, comodities and the politics of representation. London: Routledge. Mullin, B. J., 2007. Sport marketing. London: Human Kinetics. Preuss, H., 2004. The economics of staging the Olympics. London: Edward Elgar Publishing. Rogan, M., Rogan, M., 2011. British and t he Olympic Games: past, present and legacy. London: Troubador. Rosner, S., Shropshire, K., 2010. The business of sports. New York: Jones Barlett Publishers. Shilbury, D., 2003. Strategic Sport Marketing. London: Alen Unwin. Smith, S., 2000. The Olympics at the millenium: power politics, and the games. New York: Rutgers University Press. Veal, A. J., 2007. The Olympic Games: a social science perspective. London: CABI. This report on Olympics Raising the UK’s Profile was written and submitted by user Jul1us to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Triboluminescence of Wintergreen Lifesaver Candies

Triboluminescence of Wintergreen Lifesaver Candies For several decades people have been playing in the dark with triboluminescence using wintergreen-flavored Lifesavers candy. The idea is to break the hard, donut-shaped candy in the dark. Usually, a person looks in a mirror or peers into a partners mouth while crunching the candy to see the resulting blue sparks. How to Make Candy Spark in the Dark wintergreen hard candies (e.g., Wint-o-Green Lifesaversteeth, hammer, or pliers You can use any of a number of hard candies to see triboluminescence, but the effect works best with wintergreen-flavored candy because wintergreen oil fluorescence enhances the light. Select a hard, white candy, as most clear hard candies do not work well.   To see the effect: Dry your mouth with a paper towel and crunch the candy with your teeth. Use a mirror to see light from your own mouth or else watch someone else chew candy in the dark.Place the candy on a hard surface and smash it with a hammer. You can also crush it beneath a clear plate of plastic.Crush the candy in the jaws of a pair of pliers You can capture the light using a cell phone that works well in low light or a camera on a tripod using a high ISO number. The video is probably easier than capturing a still shot. How Triboluminescence Works Triboluminescence is light produced while striking or rubbing two pieces of a special material together. It is basically light from friction, as the term comes from the Greek tribein, meaning to rub, and the Latin prefix lumin, meaning light. In general, luminescence occurs when energy is input into atoms from heat, friction, electricity, or other sources. The electrons in the atom absorb this energy. When the electrons return to their usual state, the energy is released in the form of light. The spectrum of the light produced from the triboluminescence of sugar (sucrose) is the same as the spectrum of lightning. Lightning originates from a flow of electrons passing through the air, exciting the electrons of nitrogen molecules (the primary component of air), which emit blue light as they release their energy. Triboluminescence of sugar can be thought of as lightning on a very small scale. When a sugar crystal is stressed, the positive and negative charges in the crystal are separated, generating an electric potential. When enough charge has accumulated, the electrons jump across a fracture in the crystal, colliding with ​exciting electrons in the nitrogen molecules. Most of the light emitted by the nitrogen in the air is ultraviolet, but a small fraction is in the visible region. To most people, the emission appears bluish-white, although some people discern a blue-green color (human color vision in the dark is not very good). The emission from wintergreen candy is much brighter than that of sucrose alone because wintergreen flavor (methyl salicylate) is fluorescent. Methyl salicylate absorbs ultraviolet light in the same spectral region as the lightning emissions generated by the sugar. The methyl salicylate electrons become excited and emit blue light. Much more of the wintergreen emission than the original sugar emission is in the visible region of the spectrum, so wintergreen light seems brighter than sucrose light. Triboluminescence is related to piezoelectricity. Piezoelectric materials generate an electrical voltage from the separation of positive and negative charges when they are squeezed or stretched. Piezoelectric materials generally have an asymmetric (irregular) shape. Sucrose molecules and crystals are asymmetric. An asymmetric molecule changes its ability to hold electrons when squeezed or stretched, thus altering its electric charge distribution. Asymmetric, piezoelectric materials are more likely to be triboluminescent than symmetric substances. However, about a third of known triboluminescent materials are not piezoelectric and some piezoelectric materials are not triboluminescent. Therefore, an additional characteristic must determine triboluminescence. Impurities, disorder, and defects are also common in triboluminescent materials. These irregularities, or localized asymmetries, also allow for an electrical charge to collect. The exact reasons why particular materials show tribol uminescence can be different for different materials, but it is probable that crystal structure and impurities are primary determinants of whether or not a material is triboluminescent. Wint-O-Green Lifesavers arent the only candies that exhibit triboluminescence. Regular sugar cubes will work, as will just about any opaque candy made with sugar (sucrose). Transparent candy or candy made using  artificial sweeteners  will not work. Most adhesive tapes also emit light when they have ripped away. Amblygonite, calcite, feldspar, fluorite, lepidolite, mica, pectolite, quartz, and sphalerite are all minerals known to exhibit triboluminescence when struck, rubbed, or scratched. Triboluminescence varies widely from one mineral sample to another, such that it might be unobservable. Sphalerite and quartz specimens that are translucent rather than transparent, with small fractures throughout the rock, are the most reliable. Ways to See Triboluminescence There are several ways to observe triboluminescence at home. As I have mentioned, if you have wintergreen-flavored Lifesavers handy, get in a very dark room and crush the candy with pliers or a mortar and pestle. Chewing the candy while watching yourself in a mirror will work, but the moisture from saliva will lessen or eliminate the effect. Rubbing two sugar cubes or pieces of quartz or rose quartz in the dark will also work. Scratching quartz with a steel pin may also demonstrate the effect. Also, sticking/unsticking most adhesive tapes will display triboluminescence. Uses of Triboluminescence For the most part, triboluminescence is an interesting effect with few practical applications. However, understanding its mechanisms may help explain other types of luminescence,  including bioluminescence  in bacteria and earthquake lights. Triboluminescent coatings could be used in remote sensing applications to signal mechanical failure. One reference states that research is underway to apply  triboluminescent flashes  to sense automobile crashes and inflate airbags.

The Impact of Architects and Industrial Designers on The Building Process †Cost Planning Essay

The Impact of Architects and Industrial Designers on The Building Process – Cost Planning Essay Free Online Research Papers The Impact of Architects and Industrial Designers on The Building Process Cost Planning Essay The following objects is to identify the cost ‘strategy’ which the Architects or Industrial designers, have an opportunity and an obligation to confront these issues. Architects and industrial designers can have a huge impact, not only in the design of the building (impaction to the residents, developer and environment), but also in the design process (impaction to the cost and regulatory requirements). According to Ferry, Brandon and Ferry (1999:26), the purpose of cost planning is not only to obtain minimum standard, but to budget correctly and spent effectively. These programs of cost strategies should comprise the cost planning, the selection of materials incorporates with the innovative technologies and the planning of the design process. A careful study of these needs which will be examine later and thereby indicate the balance between constraints and opportunity of building that can be achieved within a given cost limit. (Article 1) mentioned that affordable housing is often associated with ugly, high-rise project isolated from surrounding neighborhoods. However, despite of achieving low-cost targets, as architecture of public housing, it would also need to concern about comfortable, efficient, dignified and humane. Despite of initial capital cost, buildings need to be maintained, repaired and so on which will continue to cost money and inevitably, from time to time it might even consume unexpected rise of expenditure. In this case study, ‘whole-life costing’ will be used to describe a form of modeling technique to cope with this mixture of capital and running costs. The advantages of the whole-life method, especially when dealing with low-cost in relation to affordable housing enable us to consider the long-term implication of a decision, and to provide a way of showing the cost consequences of short-sighted economies. Nevertheless, Ferry, Brandon and Ferry (1999:64) argues that it could bring disadvantages as the future cannot be forecast or just only a pure guess especially the cost of maintenance. Nevertheless, there are two fields where whole-life costing techniques could work very well in this task. That is; 1. In dealing with shorter-life assets, such as building materials and electrical equipment, where foreseeable energy consumption, maintenance and renewal programs generate much of the future costs. 2. Where both the present and future costs are equally real, that is the maintenance program for a major installation where the money is coming from the same organisations can be planned accordingly. To sum up, the forecasting of running costs of a building will often be useful when dealing on a relatively short-term basis with energy-consuming systems and building maintenance program. The initial costs and operating costs (maintenance costs) are required to determine in order to achieve cost efficiency, hence cheap and reliable materials such as green materials are needed. Spiegel and Meadows (1999:15) states that ‘Green building materials can help recapture lost profits by mitigating potential liabilities and by reducing waste’. In addition to mitigating economic losses, using green building material could responds to a growing market demand for organic, nontoxic, earth-friendly products across the board. Moreover, base on this (articles 2) Architects should pursue the use of green roofs, daylighting and recycled materials. Obviously, inefficiency of water and energy will produce waste. Waste costs money and exists at every stage of a product’s transition from a raw material through manufacturing, transportation, and use. In order to cut the waste and reclaimed lost profits, recycle materials would not only cut down the initials costs but als o earn high marks for resource management such as recycle wood that could stop deforestation. Further more, Spiegel and Meadows (1999:31) state that the recycled materials performed just as well and were cheaper than processing virgin materials, so why not using green materials? Chemicals commonly found in many building products. Those with multiple chemical sensitivities (MCS) would suffer headaches, asthmatic attacks or even lift-threatening. More or less, this would cause the organisations especially ARAFMI to pay extra medical bills which would reduce the operational efficiency. Therefore, using green building products especially fabricated from nontoxic and natural can improve indoor air quality (IAQ) contaminants. Innovative technologies today such as low watt florescent light, multistage dish washers, and low flow fixtures could also help mitigate economic losses due to waste. Indeed, Energy efficiency and water conservation will be improved. To conclude, operational savings can accrue not only from energy efficiency and maintenance procedures, but also from substantial increases in worker productivity. Despite of using green materials, this project could integrate shelters with social services and high-quality design. (Article 3) mention that the best way is to create a space called â€Å"supportive housing†. That is, by creating a single-room-occupancy (SRO) which could pull all the on-site services and facilities together under one roof. This method not only could create a community-friendly environment (collocating 10 organisations together), but also providing a better operational efficiency (less building materials and easily organized). In order to create a room, (SRO) that could meet every functional requirements, some suggestion such as translucent partitions and sliding doors could maximize the space and natural light within the space. Some affordable housing architects also believe that flexibility of space is essential regardless of zoning. Organizations such as Youth Advocacy centre, Brisbane Youth Service Inc. and PRESCARE require higher social interaction and c apability to adjust and changing community needs. These organizations could provide on-site services and facilities at the community services building. Such on-site services include healthcare and job counseling that could teach life skills and link residents with job and education opportunities. Other facilities should also be provided for disabled such as ramps and ergonomic products. One of the (articles 4) state that affordable housing should incorporate new dwellings into larger mixed-used developments, that is featuring rental units and commercial space such as natural foods grocery store and child care center into one building. Developers gain benefits for their tax credits applied to the building site and thereby reducing rents and allowing more to be spent on construction. Residents not only could meet the needs of low-income issues, but also have this opportunity to interact with the whole communities and access to social and retails services. With a rise in sustainable building, green materials, many housing advocates believe that green creates better living environments that improve the long-term performance of affordable developments. To summary, the mixed-used development is not only to bring a healthier and better located housing to the disadvantage people and environment but also benefits for developers and funding organizations alike. For instance, Spiegel and Meadows (1999:13) state that by simply locating deciduous plants on the south and west faà §ade could shade the building during summer and allow sunshine in winter due to natural leaves fall. Spiegel and Meadows (1999:13) also state that with the selection of indigenous plant material rather than decorative hothouse species could reduce municipal water requirements because native plants are appropriate to the climate. It is easy to maintain and doesn’t need extra water and care. This could not only enhance the cost effectiveness (less labor required to create the service) and the process efficiency (as native plants could adapt with the native environment easily), but also create products and processes that are environmentally beneficial to the human environment. According to Ferry, Brandon and Ferry (1999:139), the building shape has its major impact on the areas and sizes such as walls, window, and so on. These impacts would also directly proportional to cost-effectiveness. According to Ferry, Brandon and Ferry (1999:143), tall buildings minimize land costs in relation to floor area, but they are invariably more expensive to build than low-rise buildings. For instance, tall buildings require a high standard of fire-resistant construction and practicable escape arrangements. Furthermore, many of the above factors will also influence the running and maintenance costs such items as window cleaning, repainting and repairs to the faà §ade will all be much more costly then similar work to a low-rise structure. Therefore, low-rise buildings would be the most cost advantage incorporate with the given constraints of the site. According to Ferry, Brandon and Ferry (1999:144), three-storey building could not only attain the low costs possible (three -storey maximum might not necessary require lift supports and minimize land costs in relation to floor area), but could also save an enormous sum of materials (one roof will be serving two or three times the floor area and the walls or frame will be capable of carrying the extra load with little or no alteration. With affordable housing design, organization such as DVCONNECT and Smith Family could provide a save emergency accommodation and better supports for children and families living in financial disadvantage. List of References Ferry, D., Brandon, P. and Ferry, J. (1999) Cost Planning of Buildings, Victoria: Blackwell Science. Spiegel, R. and Meadows, D. (1999) Green Building Materials: A Guide To Product Selection and Specification, Canada: John Wiley Sons. (para 1)Architecture, April 2004 v93 i4 p89(1) Affordable Housing: Designing an American Asset. (Exhibition)(Brief Article) Deborah K. Dietsch. http://80-infotrac.galegroup.com.ezproxy.cqu.edu.au/itw/ infomark/368/513/67014111w5/purl=rc1_ EAIM_0_A115759606dyn=14!xrn_3_0_A115759606?sw_aep=cqu (para 23) Architecture, April 2004 v93 i4 p30(2) Give them shelter: for pioneering affordable-housing advocate Rosanne Haggerty, good design is hardly an extravagance. In fact, it pays for itself. (Practice) Anna Holtzman. http://80-infotrac.galegroup.com.ezproxy.cqu.edu.au/itw /infomark/368/513/67014111w5/purl=rc1_ EAIM_0_A115759566dyn=11!xrn_4_0_A115759566?sw_aep=cqu (para 4) Architecture, April 2005 v94 i4 p29(2) Changing the formula: mixed-use developments with affordable housing components are becoming more popularto the benefit of everyone involved. Katie Gerfen. http://80-infotrac.galegroup.com.ezproxy.cqu.edu.au/itw /infomark/368/513/67014111w5/purl=rc1 _EAIM_0_A131434964dyn=5!xrn_1_0_A131434964?sw_aep=cqu Research Papers on The Impact of Architects and Industrial Designers on The Building Process - Cost Planning EssayOpen Architechture a white paperNever Been Kicked Out of a Place This NiceThe Project Managment Office SystemIncorporating Risk and Uncertainty Factor in CapitalBionic Assembly System: A New Concept of SelfLifes What IfsThe Effects of Illegal ImmigrationTwilight of the UAWAnalysis of Ebay Expanding into AsiaResearch Process Part One

Ethical Performance Appraisal Issues Research Paper

Ethical Performance Appraisal Issues - Research Paper Example The compensation plan also cut down on the amount of money that was given to doctors who had tenure. This is because the amount of money they were getting was more that they were bringing in and or that reason, in order to benefit from the finances they had to work more to gain more. Various strengths have been associated with the pay for performance plan. They include positive performance because the surgeons pay correlate directly with the number of patients or surgeries they perform in a given quarter. Secondly, the compensation plan provides equality on the surgeons in the sense that regardless of the tenure on has served they all have to get paid according to their performance; hence, reducing the protection given to low performers in the organization (Beaulieu & Zimmerman, 2005a). Thirdly, there is employee motivation because the surgeons will not be relying on the base pay that they have been accustomed to in that, knowing that they will get more when they work makes it increase their motivation and productivity for the organization. Even though the compensation plan has various strengths, it has shown some weaknesses. They include lack of backing from surgeons who have had tenure of service. Because they are accustomed to a little work, yet more pay and for that reason, adjusting would be AA problem. Secondly, the surgeons working on the research will abandon their work because the money meaning that they might lose grants from National Institute of Health motivates them. To deal with these challenges, it is important to come up with a plan that will ensure that the employees with tenure do not feel left out. Additionally, they should be provided with a work plan that allows them to bring the hospital money to stop in order to ensure that even though they are taking money from the hospital at least they are bringing some back. In relation to

Report to your line manager Essay Example | Topics and Well Written Essays - 2000 words

Report to your line manager - Essay Example To begin with, training can involve the case-study methods whereby employees solve hypothetical scenarios. In addition, trainees can participate in role-playing. Besides, training can involve self-instruction methods. These training methodologies are beneficial in terms of customization, feedback, and self-discipline. Introduction Training and development entails the continuing efforts of entities to improve the delivery of employees. In the modern organization environment, these activities entail a broad range of elements such as regular instruction giving and continuing professional development. As a formal business function, it is vital for an organization to develop highly effective training programs. There are notable objectives in this research. To begin with, it is essential to determine whether all training programs are beneficial to the trainee. In addition, it is vital to establish whether training can be directed towards individual needs. Lastly, it is crucial to determine the effectiveness of training programs that occur according to individual needs of employees. Main body Responsibility for choosing the training method In assessing the authority that is responsible for choosing the training method, it is crucial to examine this issue in terms of on-job training and off-job training. On-job training occurs while the employee is carrying out one’s duties. On-job training mostly relates to the job. In this sense, an employee gains the skills while carrying out one’s regular assignments (Nicholson, P. 2005, 133). The employees, therefore, receive training in the real-work environment. In the end, employees gain experience by dealing with specific tasks and facing challenges that come with such duties. This means that supervisors are the key players in choosing the right kinds of training methods. The supervisor, in this perspective, is the immediate senior employee to the trainee. The supervisor is an employee in the same department who possesses a higher experience and skills that are necessary for passing down onto the junior employee. This suggests that the supervisor is highly likely to have passed through the same experience and faced similar challenges (Kerzner, H. 2013, 90). These supervisors are responsible for the choice of training method because of notable reasons. To begin with, these individuals possess knowledge of the organization’s policy on training. This is because they had the same experience. A supervisor will tend to hand down the skills and anecdotes that one received from an earlier training. In this view, the supervisor becomes a tool of bequeathing the company’s policy onto the new employees. In addition, the supervisor understands the clients’ requirement. In this sense, the supervisor chooses a training method that suits the needs of the clients. In addition, the supervisor chooses a training method that suits one’s experience in terms of challenges. This means that the supervisor offers training that addresses the daily demands of the job. The daily demands are the duties that an employee should perform on regular basis. In turn, the supervisor offers the real-time skills in carrying out given duties. The supervisors are aware of the special skills that are effective in efficiently handling duties. In addition, the organization is responsible for choosing the training method. The organization, in this

Applying Problem Solving Essay Example for Free

Applying Problem Solving Essay There are so many problems in the world today, personal as much as in society as a whole. The question is, how can we solve them? The answer is, soft skills such as critical thinking and problem solving. These are arguably the most effective weapons we have against combatting these problems. Let’s explore two examples of real-world scenarios: Genetically Modified Organisms (GMOs) and Gun Violence. A recent study confirmed a direct link between tumors and Genetically Modified Organisms (Food Chem Toxicol, 2012). The scientific method was used to observe, hypothesize, experiment, and verify this conclusion, via a controlled experiment with rats over the course of two years. That’s not to say that all tumors are caused solely by GMOs, but rather that at least one of the causes for tumors have been identified. As a result of this study, many countries have banned the importing, development, and sales of GMOs, including (but not limited to) Italy, Switzerland, and New Zealand (for confirmation, search â€Å"GMO Ban† from the University of Phoenix Library). The scientific method has also been used to study the toxicity of chem trails in the air, fluoride in the water, and preservatives in food products. So why has President Obama signed into law the Monsanto Protection Act, which protects Monsanto (a large American GMO company) from federal courts? With so much evidence, one must wonder why the government is turning a blind eye (or even worse, â€Å"protecting†) these companies, at the expense of our health. Many speculate that the motive for this corruption is money, such as corporate bribery (otherwise known as â€Å"lobbying†) from big Food and Medical industries. Consider how all three organizations benefit: Food companies from the sale of their poisonous products, Medical companies from the sale of treating the poisonous effects of the food, and Government from both the corporate â€Å"lobbying† and taxation. The love of money is indeed the â€Å"root of all evil†. But knowledge is power. The scientific method can be used to further expose this corruption, and as citizens demand that our Representative take action to remediate these problems. Another current and  very controversial issue is gun control. There are many strong and valid arguments from both sides of this debate. Gun owners would argue that more â€Å"good† people should be armed to outnumber the â€Å"bad† people, and that it is our constitutional right to bare arms. However, opposing viewpoints advocate that guns are too easily obtainable, and that certain precautionary measures should be taken to avoid the issuance of a gun to anyone not qualified, such as due to mental illness or history of violent behavior. Persuasive thinking is at play during these debates. The gun owner may portray a story where gun ownership was beneficial, saving an entire family from an armed robber. Opposing viewpoints may portray a story where a tragic massacre could have been prevented had gun control laws been in place. Notice how these arguments tug at the strings of our heart, playing into people’s emotions. In my opinion, both of these problems are not a matter of insufficient laws, but rather spiritual matters of the heart. In the early years of this nation, companies were never ordered by law to give back to their communities. Instead, company owners gave back to their communities out of the generosity of their hearts, good morals, and gratitude towards the capitalism system which has benefitted them so much. The Middle Class concept can also be attributed to company owners of good morals. This concept was not originally formulated by government, but rather by Henry Ford, founder of Ford Motor Company, who wished to pay his employees not only for manufacturing his vehicles, but also for purchasing one of their very own. Sadly, greed and competition has poisoned the hearts of many present-day company owners to such a degree that they’re willing to do anything (including jeopardizing people’s health and cheating people out of their life savings and pensions) just to obtain a greater profit. The same concept applies to gun violence. In the founding years of this nation, life preservation and â€Å"loving thy neighbor† was held in highest esteem. But over time, the â€Å"fun† of violent video games, movies and TV Shows, as well as the â€Å"glory† of war has slowly eroded and desensitized the moral fabric of society. Good news can still emerge from the midst of these situations. As long as mankind continues to learn (about each other, as well as critical thinking and problem solving skills), love, compromise, and unite as one, there is no problem too big that cannot be solved! Major and minor problems arise in life, which called to be solved by using different methods. It is important that we able to utilize these methods, such as persuasive thinking and scientific thinking, in order to eliminate certain problems that may hinder us from achieving our personal goals. In the past, I have used both of these methods to solve problems that have been as simple as deciding which lotion was the healthiest choice for me and reminding my mother that I was an adult that wanted to travel. Using scientific thinking, I was able to eradicate a problem that involved using a certain type of body lotion. I went to a beauty store to purchase a new body lotion as my old body lotion was finished, and I wanted a change. I tested the scents of many lotions on the shelves and found a particular lotion that was in my budget and had a pleasant scent. The first day I used the lotion, I noticed that my skin was irritated and a few tiny bumps appeared on my arms and legs. Over the next few days, I still used the lotion, and the irritation grew worse; there were more bumps, and they were beginning to itch. The irritation never occurred when I used my old lotion, so I began to believe that was the problem. Kirby and Goodpaster (2007) state that the basic steps to solving a problem using the scientific method are observation, hypothesis formulation, experimentation, and verification (p. 221). I observed my skin breaking out after I bought the new lotion; I did not break out before I purchased the lotion, nor did I break out with my old lotion. I formed my hypothesis after that: â€Å"If I use this new lotion, then I will break out,† or â€Å"My new lotion is causing me to break out†. Next, I conducted a small experiment. I stopped using the lotion for a week, and I noticed that my skin began to clear up, and it felt less irritated with each day that passed. I concluded that my hypothesis was correct shortly thereafter, but to verify that conclusion, I bought an unscented, medicated lotion, (similar to my old lotion) and began using that. With this medicated lotion, I noticed that there were no negative changes with my skin. One part of the verification process was unintentional, though. One day, my arms were a bit dry after swimming with friends, and the only lotion I had in my purse was the scented lotion that I once hypothesized was causing my skin irritation. I did not believe I would break out again, but shortly after, my skin was irritated, red, and there were bumps on my arms. To this day, I stay away from lotion that is scented because my skin is very sensitive. This problem was much easier to solve than my problem that needed to be solved with persuasion. Persuasion is not one of my strengths, but I needed to use it in order to solve a problem I was facing. Ever since I received my first computer at the age of 10, I have spent a lot of time on the internet, chatting with peers and making new friends. I am an introvert, which is defined as â€Å"a person characterized by concern primarily with his or her own thoughts and feelings,† (Dictionary.com, 2012). I do not like being big crowds, and I feel more comfortable talking online with friends, than I do with talking to peopl e in public. In 2009, I met someone from Tennessee, and for three years I have chatted with her via instant messenger, spoken to her family, video chatted via video messenger, spoken on the phone, etc. We became very good friends, and I brought it to my mother’s attention that I wanted to travel to Tennessee to visit my friend. My mother’s immediate response was to deny me. Her argument was understandable, but I quickly realized that I had to do attempt to persuade her. As most children, my first reaction was to declare that she was being unreasonable, whine, and grovel. Of course, that did not work, so I decided to go another route. The first step that I took was asking my mother exactly why she did not want me to travel to see my friend. As she began to list the reasons, I made sure I listened. Next I made to make sure that my mother knew I saw her side of things. I understood why she was so adamant about not letting me go. I had spoken to my friend for years, and I felt as though I gotten to know her very well, but meeting someone in person will always be different- despite how well you know them online. There was also a chance that my friend and I would not get along in person, and I would be stuck in a state for a period of time where I did not know anyone else. After explaining many of the negatives, I began to give her positives. I wanted to let her know that I had a plan. I had my own money saved to travel. I told her that she could speak with my friend’s mother so the two could get to know each other a little better. I researched the town in Tennessee, so that my mother could  see that my friend lived in a quiet neighborhood where there was little crime. I had to also remind my mother that, despite her being my parent and wanting what was best for me, I was a 21-year-old young woman. When it was all over, I asked for my mother’s response. She said that I could travel to Tennessee, but there was a stipulation: my mother wanted to accompany me on the trip. I ended up compromising, so that my mother’s mind would be at ease and I could still go to see my friend. With my first problem, I learned something about my body: in order to keep my skin healthy, I had to avoid certain lotions that would lead to irritation. With the second problem, I had to remind myself to act as an adult and not to succumb to manipulative tasks when trying to persuade a parent. In the end I had to compromise, but the end result was still much better than not being able to see a friend that I cared for dearly. The two problems were handled differently, using two different methods of thinking, but both of my problems were solved in the end. References Dictionary.com. (2012). Introvert. Retrieved from http://dictionary.reference.com/browse/introvert Kirby, G. R., Goodpaster, J. R. (2007). Thinking: An interdisciplinary approach to critical thinking (4th ed.). Retrieved from The University of Phoenix eBook Collection database.