Common Themes in Speeches by Passionate Leaders - 791 Words

An effective and enthralling speech does not only relate to the content or context, but to the appropriate utilisation of rhetorical techniques and structure that contest universal requisite ideas, past, present and future that captivate and engage audiences. Since the beginning of time, society has been presented with inspirational and passionate leaders who deliver speeches that remain invaluable due to their themes regarding peace, security, prejudice, equality and basic human rights. These themes are explored in Anwar Sadats, Aung San Suu Kyi and Faith Bandlers unique speeches â€Å"Statement to the Knesset† (1977), â€Å"Keynote Address at the Beijing World Conference on Women† (1995) and â€Å"Hope, Faith and Reconciliation† (1999) which allow the memory of the past and a reminder of who we are today. Continuous battles and terrorism between Israel and Egypt had been occurring four years preceding to Anwar Sadat’s â€Å"Statement to the Knesset† (1977). Anwar Sadat, the Prime Minister of Egypt, address to the Israeli Knesset was presented to an audience which involved both parties and persons who supported and resented him. Sadat draws upon religious, political and personal values to motivate and propose to the Israeli Knesset a solution for peace to the extremity of an age long conflict between the Egypt and Israel. Beginning his speech, Sadat employs the use of religious allusions and pathos in order to set the foundations of his argument to bring unity to both countries through theShow MoreRelatedTheme Of Martin Luther King And Obamas Speech1405 Words   |  6 Pages The Progressive Theme of Martin Luther King’s and Obama’s Speeches President Obama’s victory speech and Martine Luther King’s speech are two of the most famous discourses that everybody is discussing today, which they delivered 50 years apart. Both are representation of racial progression, which starts from the beginning of the Civil Rights Movement to the election of the first black president in the American history. Both speeches are a symbol of hope and a new start of the upcoming changesRead MoreVoices of Protest Essay example1234 Words   |  5 Pagescompanies such as Rockefeller, Carnegie and Pullman were to blame for the financial woes of the United States. Long and Coughlin were successful in taking their arguments and beliefs to the American people in the 1930s. Huey Long was an energetic, passionate young man at a very young age. In fact, at the age of twenty he stated he planned to run for election. He said, first to secondary stated office Louisiana, then for governor, then for United States Senator, and finally for president. He wroteRead MoreShakespeare s Tragic History : Julius Caesar1346 Words   |  6 Pagestherefore dangerous ruler. In the pages of this complex play, two words are used often and are applied to the main characters. Though initially appearing unrelated, these words, ambition, and honor, are actually related, and can help to unlock the theme of the play. First, it is important to know what meanings Shakespeare would have been intending by using these words in the play. After exploring how they appear in the play, they will then be used to explore the meaning of the entire play. FinallyRead MoreAll Quiet On The Western Front By Erich Maria Remarque1292 Words   |  6 Pagesencouraged to enter the war. In the book many scenario are shown, the most critical theme being nationalism and being used as a young youth not realizing the comment of entering a battle field which leads to death or phonological insane to the person or comrades. In between the lines in the novel, a lot of the author’s judgmental of nationalism are built in Paul’s meeting with Kantorek, the teacher whose passionate speeches encouraged Paul and the others to enter the army for the battle and fight forRead MoreThe Great Bob Marley1537 Words   |  7 Pagesoften thought of as a way of life or mindset. The name Rastafari was derived from the words Ras Tafari, where Ras means head or king and Tafari means one who demands respect. An Ethiopian Emperor by the name of Haile Selassie I is the claimed leader of the Rastafari religion. He encouraged those of African descent to return to their homeland where they belong as they were un-rightly taken from their homeland via slavery. The Rastafarian religion promotes the message of peace and often tries toRead MoreAbraham Lincoln: Organizational Culture and Leadership5118 Words   |  21 Pagesunique culture that consists of several sub-cultures have been the basis of Part I. Part II of the report discusses the background factors, characteristics, leadership styles, motivational and inspirational skills observed in world renowned great leader, the late Abraham Lincoln, 16th President of the United States of America (USA). This part has been compiled referring to several biographies and other information related to him. Part I Imperial College of Business Studies (ICBS) BackgroundRead MoreThe Home and the World5529 Words   |  23 PagesEvents * 3.1 The Rally * 3.2 Bimalas Realization * 4 Characters * 4.1 Nikhil – Husband of Bimala * 4.2 Bimala – Wife of Nikhil * 4.3 Sandip * 4.4 Bara Rani (Bimalas sister-in-law) * 4.5 Amulya * 5 Important Themes * 5.1 Nationalism * 5.2 Tradition vs. Modernism * 5.3 Sandip vs. Nikhil * 5.4 Illusions * 5.5 Truth * 5.6 Love/Union * 5.7 The Role of Women * 5.8 Religion versus Nationalism * 6 Film, TV or theatrical adaptationsRead Morereflected best self4339 Words   |  18 Pagesthat when companies focus on positive attributes such as resilience and trust, they can reap impressive bottom-line returns. (For more on this research, see the sidebar â€Å"The Positive Organization.†) Thousands of executives, as well as tomorrow’s leaders enrolled in business schools around the world, have completed the RBS exercise. In this article, we will walk you through the RBS exercise step-by-step and describe the insights and results it can yield. Before we proceed, however, a few caveatsRead MoreNelson Mandela and the Fight Against Apartheid4689 Words   |  19 PagesMandela’s Role in the Realization of Racial Equality and Freedom in South Africa Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Chaos and Dissension in South Africa†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Mandela – The Charismatic Leader†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Iconic Image of Integrity and Perseverance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Uniting the African National Congress†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦.9 Mandela Takes Reconciliatory Action†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.11 Mandela’s Unique AdvantageRead MoreLeadership Power10259 Words   |  42 Pages Leadership, Power Influence. {draw:frame} Which form of power has the best influence on effective leadership? Word count: 2,746 Executive Summary Leadership, power and influence is a theme within management that is constantly developing overtime. Leaders are continuously developing new and innovative ways to empower their followers in order to get the best out of them. For the purpose of this report, we have decided to look at the assumption that leadership is based

Critical Thinking And Ethical Dilemmas Essay - 983 Words

Critical thinking is defined as fair, open-minded thinking that ask appropriate questions and considers all relevant information before reaching to a conclusion. AICPA recognises the importance of critical thinking and evaluates those skills on the CPA exam. Hence, in this chapter critical thinking is discussed in following ways: 1) Process of constructing an argument, 2) Two approaches to logical reasoning, 3) Mistakes in reasoning and 4) Critical thinking and ethical dilemmas. Practicing professionals often have to make recommendations to the firm or to the clients. To derive sound recommendation, it is important to construct an argument. Making an argument is a process which includes: 1) Identifying the key issues 2) Anticipate all sides to an argument 3) Research all sides to the argument, using authoritative sources 4) Weigh the evidence for all sides to the argument, and build support for your position 5) Identify and respond to counterarguments 6) Communicate your conclusions Next, critical thinking can also be thought of as an exercise of logic. This science of logic can be divided into inductive and deductive science of reasoning. Inductive reasoning is like a scientific method of research where first step is gathering evidence and then reaching a conclusion. Some of the variation of inductive reasoning includes making comparisons, analyzing causes, conducting surveys, referring to authoritative sources, and citing statistics. Next, deductive reasoning beginsShow MoreRelatedEthical Dilemma And Ethical Dilemmas1630 Words   |  7 Pagesan ethical dilemma, as well as describe stakeholder involvement and any policies and laws involved in this dilemma. According to Butts and Rich (2016), an ethical dilemma is defined as a complex situation in which a person must chose between two actions. Ethical dilemmas are predominant on a day to day basis in the nursing profession. When nurses face ethical dilemmas, often none of choices or options feel completely righ t therefore they are centered around moral importance, critical thinking, andRead MoreAnalysis of Leadership Ethics, by Lamar Odom 1176 Words   |  5 Pagesthe most appropriate decision when a leader experiences a complex ethical dilemma or situation (â€Å"Professor Odom’s Book Examines Ethics in Leadership†, n.d.). The author wrote the book in order to provide insight on ethical decision-making from a practical perspective. He noticed a void in students’ and corporate executives’ understanding of the essential tenets of ethical leadership and initiatives on how to respond to basic ethical paradigms. While recognizing that the book is not a comprehensiveRead MoreSynthesis Essay - Abraham Lincoln. As A Leader, Do You1712 Words   |  7 PagesAdditionally, Lincoln was an ethical leader, not for the actions that history books recognize with the freedom of slavery, but more so for the decision to face ethical challenges altering his behaviors through c ritical thinking. We will look at an example of how he fostered an innovative environment that played a part in the current USAF mission set of Intelligence, Surveillance, and Reconnaissance (ISR). 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In the healthcare profession ethical dilemmas/problems are encountered every day by all of the healthcare professionals. As a registered nurse and throughout the years, I have encountered many problems of different magnitude; differentRead MoreEthics, Conflict Management, And Organizational Commitment1664 Words   |  7 Pagesexploring these different areas in a business context, we can overall have a better understanding of why individuals choose to behave a certain way when on the job. For ethical decision-making, I will explore the steps involved in the decision-making process and what internal factors of an individual cause he or she to make an ethical or unethical choice. In terms of conflict management, I will discuss previous works of literature that contribute to the overall study of this topic and experiments thatRead MorePersonal Philosophy Vs. Nursing Essay1218 Words   |  5 Pages Personal philosophy differs for everyone, but generally guides a person in their professi onal practice in addition to their private lives. In my personal philosophy, I largely base my nursing pathways and private life on ethical values. Although I understand that there are empirical beliefs that guide many nurses, and I am still a fresher nurse without years upon years of experience, I still hold ethics at the core. Patricia Zander addressed that there are different ways of knowing for nurses (2000)

Imagine having to be a child playing sexually with one...

Imagine having to be a child playing sexually with one another instead of being normal and playing with your toys or running outside in the playground. Aldous Huxley was a British writer considered by many as a visionary thinker who published a novel on Brave New World in 1952 right after World War I which impacted the world economy financially and emotionally. Brave new world takes place in London A.F. 632 nearly 600 years into the future. A.F. which is an abbreviated for After Ford, the name of the great industrialist who invented the assembly line and the mass production. Huxley’s purpose of his novel focused on defending a kind on how humanism scientific progression would hurt man kind. The novel brakes into the delineate of what a†¦show more content†¦The director then explains to the students the process of which humans are grown and conditioned; it’s all a little disturbing from how it is seen. Just like the real world, there system is divided into alpha s; deltas, betas, gammas, and epsilons, witch is scaled from richest to the poorest, and smartest to the dumbest. â€Å"The castes are distinguished by their clothing further dehumanizes them. To any member of the higher caste, ALL deltas look exactly the same† (www.shmoop.com). The castes are treated as dogs, being told how to dress and punished if they disobey. â€Å"Very nearly what’s going to happen to you young men. I was on the point of being sent to an island† Bernard said â€Å"you can’t send me I haven’t done anything† (www.huxley.net). This proves that misbehavior or wanting to be different from others has a price to it, a price where one is to be abandoned in an island. No one can be different in brave new world, it is by demand that† everyone is to be like everyone else.† â€Å"Feelings, passions, commitments, and relationships .Citizens of world state have no fathers, mothers, husbands, and wife’s, children or loved ones because such relationships that keep them from that of produced emotional instability, strife and unhappiness.†(www.sparknotes.com) Linda , lenina, Bernard ,Helmholtz and john live in a world of sexuality , drugs, and a social predestination where everyone is to be in a society and no one has their personal liberty. Soma considered as†Show MoreRelatedThe Effects Of Child Abuse On Children3821 Words   |  16 Pageslives. 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Up until 1984 the legal age for people to drink was eighteen, that age was then raised up to twenty-one in order to reduce the death rate of many teenagers who were dying because of alcohol related problems. Today, many people believe t hat lowering the drinking age back down to eighteen would reduce and or solve the problem of binge drinking among collegeRead MoreComparing and Contrasting Anna Karenina and Madam Bovary7118 Words   |  29 Pagesexpensive urban lifestyle yet not very smart about money, it is this dichotomy of traits that keeps Emma careening from one radically different situation to the next: first falling hard for her fathers roving rural doctor Charles Bovary, thinking that their marriage will finally bring her the sophisticated Paris life full of passion and grandeur shes always dreamed of; but instead getting stuck in a provincial town where nothing ever happens and trying and failing at a domestic life. This leads toRead MoreThe Sociology of Women: A Study4847 Words   |  19 Pagesperson with a female gender identity. Several myths and misconceptions are associated with Trans women. It is commonly believed that penis is cut off but this is a false perception. Inversion method is used to co nvert penis to female genital organs. Another myth about Trans women is that they are appropriating the female body, but appropriation refers to co-opting someone elses individuality, trans women do not do that, it just expresses its own identity. It is also believed that Trans women do notRead MoreAbnormal Psychology Terms9960 Words   |  40 Pagespersonality disorder to me. the therapist being quoted is using what instrument to make the diagnosis theres nothing out there for me. i cant stand other people, and i cant stand myself, either. I am just really mad right now. such a statement would most likely be made by someone with which personality disorder what is over there? asks the child, pointing to a distant object, Does it belong to you? the child asks the therapist. the therapist answers the child in detail, and praises the childsRead MoreSt. John s Wort Essay11098 Words   |  45 Pagesaddictions or medications to help us through. In the last couple of decades, though, cer tain natural (plant-derived) substances have begun to garner reputations for helping to give people an overall feeling of well being. St John s Wort is one notable example of an herb used to treat depression. Another, which is more commonly associated with combating anxiety and easing stress, is Kava. Kava is a relatively recent arrival on the shelves of health stores. 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Financial Performance of British Airway - Liquidity and Profitability

Question: Describe about the Financial Performance of British Airway for Liquidity and Profitability. Answer: Introduction This report focuses on the subject area of accounting. The primary component of the report is ratio analysis. The report discusses the financial ratios that are derived from the financial statements provided in the annual reports of the two companies, British Airways and Easy Jet. In the report mainly three types of financial ratios are derived profitability ratios, liquidity ratios and efficiency ratios. At the same time, the report also explains the use of ratios at the time of financial planning and during the allocation of resources. At the end of the report, a conclusion is derived by considering the overall findings. Presentation of financial rations of two companies British Airways and Easy Jet are two most popular companies in the airline industry of UK. British Airways was founded in the year 1974 and Easy Jet was founded in the year 1995. Currently, British Airways is having access over total 183 destinations (Britishairways.com 2016). On the other side, Easy Jet is providing airline services for around 134 destinations (Easyjet.com 2016). As per the annual report of these two companies, the financial ratios that are the profitability ratios, liquidity ratios and the efficiency ratios are shown in the below table: Financial ratios of British Airways Financial ratio 2013 2014 2015 Current ratio 0.63 0.65122 0.59649 Quick ratio 0.60622 0.62704 0.57211 Receivable collection period 3.51545 4.14242 4.47675 Inventory turnover period 29.1364 32.4933 47.2833 Table 1: Financial ratios of British Airways for 2013 to 2015 (Source: Britishairways.com 2016) Profitability ratio trend: Figure 1: Profitability ratio trend (Source: Britishairways.com 2016) The above table showing the financial ratios of British Airways shows that the financial performance of the company has improved in terms of profitability of the company. In last three years that are from 2013 to 2015, the operating profit ratios of British Airways have increased gradually. In 2013, the operating profit ratio of the company was 5.70003, which increased to 8.31982 in 2014 and 11.1533 in 2015. On the other side, if the net profit ratio of the company is seen, then it can be observed that the increment in the net profit ratio of the company in 2015 was too much higher than 2013. The difference between the net profit ratio of British Airways in 2014 and 2015 was 16.14 (approx) (Britishairways.com 2016). Liquidity ratio trend: Figure 2: Liquidity ratio trend (Source: Britishairways.com 2016) Efficiency ratio trend: Figure 3: Efficiency ratio trend (Source: Britishairways.com 2016) However, the liquidity position of the company has declined. The receivable collection period of the company is disclosing the fact that the company needs to improve its financial performance because the receivable collection period of British Airways has increased from 2013 to 2015. The same is also applicable if the analysis is done based on the inventory turnover period of the company. Financial ratios of Easy Jet Financial Ratios 2013 2014 2015 Operating profit ratio 11.6721 12.8341 14.682 Net profit ratio 9.34711 9.94036 11.6944 Current ratio 1.05004 0.88803 0.72342 Quick ratio 0.90935 0.74718 0.6069 Receivable collection period 16.6299 16.1255 16.0457 Inventory turnover period 168.195 162.584 140.28 Table 2: Financial ratios of Easy Jet from 2013 to 2015 (Source: Easyjet.com 2016) Profitability ratio trend: Figure 4: Profitability ratio trend (Source: Easyjet.com 2016) As per the financial ratios of Easy Jet shown in the above table, it can be clearly said that the overall performance of the company has been improved from 2013 to 2015. The operating profit ratio of the company has been increased by approx 3% from 2013 to 2015 and in case of the net profit ratio, the percentage increased was approx 2.5%. This is indicating that the financial performance has been improved in the last year (Easyjet.com 2016). Liquidity ratio trend: Figure 5: Liquidity ratio trend (Source: Easyjet.com 2016) Efficiency ratio trend: Figure 6: Efficiency ratio trend (Source: Easyjet.com 2016) However, if the liquidity position of the company is analyzed, then it can be said that the company needs to improve its liquidity positions. The major reason being that, the liquidity rate of the company has decreased gradually from 2013 to 2015. However, the declining percentage of liquidity ratios was nominal. Easy Jet also needs improvements in its inventory management system as it was much high from 2013 to 2015. At the same time, the receivable collection period is also high in this company. However, a static nature in the receivable collection period shows the static performance of the company, which is good. Comparison between the financial performances of the two companies As per the above-mentioned information, it is very clear that the financial performance of Easy Jet was better than the British Airways as per the profitability of the two companies. However, on the other side if the comparison is made between the other financial figures of two companies like, receivable collection period and inventory turnover, it can be mentioned that the position of British Airways was much higher than Easy Jet. In 2015, the profitability or the net profit ratio of British Airways enhanced at a high speed, which indicates the company has performed well in that years. However, in this context, Uechi et al. (2015) commented that the excessive increment in the net profit ratio of the company indicates that either the company has cut down its cost level aggressively. This is because the annual report of the company has mentioned that the revenue has decreased in 2015 than 2014 but the profit has increased in 2015 than 2014. On the other side, if the performance of Easy Jet is considered, then it can be realized that the performance of Easy Jet has been improved in a small percentage. Henry and Robinson (2015) stated that small but continuous growth is better than the fluctuation in the financial performance of the company. Comparison between the financial figures that are stated in the annual reports of the two companies, it can be said that the expenditure level of Easy Jet was more or less static but in British Airways, the expenditure has been highly controlled in 2015 (Kassicieh, Ahluwalia and Majadillas 2015). Apart from the profitability, if the comparison is done as per the liquidity positions of the companies, then it can be clearly observed that the liquidity position of Easy Jet was better than British Airways. In 2015, the current ratio of Easy Jet was 0.72 (approx) whereas, British Airways had the current ratio of 0.59 (approx). However, in this context, it is also noticeable that the liquidity position of Easy Jet has declined gradually, which denotes weak performance of the company. The same thing happened with the quick ratios of the companies. In the last year, the quick ratio of British Airways was 0.57211, whereas, the quick ratio of Easy Jet was 0.6069. As per the efficiency ratios of the two companies in last three years, it can be said that the British Airways is much efficient than Easy Jet. This is because the receivable collection period and the inventory turnover ratios of Easy Jet were much higher than British Airways in last three years. In 2013, British Airways had the receivable collection period of 3.51545, whereas, Easy Jet had the receivable collection period of 16.6299. This indicates that British Airways can convert its receivables in to cash more quickly than Easy Jet. It denotes the efficiency level of British Airways was higher than Easy Jet (Robinson et al. 2015). The same thing is also applicable in case of the inventory turnover period of the two companies. Therefore, it is very important for Easy Jet to improve its efficiency ratios especially the inventory turnover period as soon as possible because the inventory turnover period is too high at Easy Jet. Explaining the use of ratios in financial planning and resource allocation Identifying and analyzing the financial ratios are the most important tasks that the management of the company must do while preparing the financial plan for a particular financial year. Financial ratios are very helpful for preparing proper financial plan and taking the appropriate financial decisions. The use of financial ratios in financial planning can be stated as under: Financial ratios help to understand the efficiency level of the company (Pappa 2015). The management of the company can clearly understand the current level of financial performance of the organization and prepare the financial plan to improve the current situation or to maintain the same. In this context, Wang and Zhou (2016) argued that the ratio analysis of a company is done after the completion of a financial year. Therefore, the companies cannot take any effective measures for handling the uncertain situation because the planning is already done. However, Yadav (2015) commented that as the ratios are stated in the numerical form, management can understand the result clearly. The chances of taking wrong decision or wrong planning is very less if the financial ratios are considered. Financial ratios help to predict the future easily. If the management looks at the profitability ratios of the previous few years, then they can easily understand the trend of financial performance of the company. Therefore, it becomes easier for them to predict the future accurately. However, Healy and Palepu (2012) commented that as the financial ratios are dependent of the past data, it cannot predict the future accurately. However, in most of the companies, the financial planning is done based on the financial ratios, which denotes the importance of ratios in financial planning. The financial ratios of the company help to understand the financial performance trend and liquidity position of the company (Wang and Zhou 2016). Therefore, by using the financial ratios, the company can identify the areas of deficiencies. Therefore, it becomes easier to take the effective measures to reduce or remove the deficiencies in the present and future financial years. Ratio analysis helps the management of the organization or the financial planners to understand the financial statements in a simple way. However, Uechi et al. (2015) believed that the financial statements of the companies are already prepared in numerical terms and so the management of the companies can easily understand the performance level just by checking the financial statements (Wang and Zhou 2016). Therefore, the planning can be done in a better way. The ratio analysis also helps to compare the financial performance of a particular company with the other companies in the same industry (Kassicieh, Ahluwalia and Majadillas 2015). Therefore using the ratios, the management can prepare the competitive financial plan for the future days Other than the financial plan, the financial ratio analysis also helps to allocate the resources in a proper way. Ratio analysis helps to identify the resource allocation and resource use in the past financial years. This helps to identify how effectively the company has used the resources in the previous financial years. If the company identifies that the use of resources in the past years was not so effective, then the management can easily take the effective measures to enhance the resource utility (Robinson et al. 2015). At the same time, the management of the companies can also identify whether there is any inappropriate allocation was done in the previous financial years or not. If any inappropriate resource allocation is made in the previous years, then the management can take effective measures to improve the situation (Henry and Robinson 2015). On the other side, the liquidity ratios of the company show the proportion of the liquid assets in a particular financial year in comparison to the liquid liabilities (Wang and nanceZhou 2016). The management can take effective strategies if the liquid asset is less than the liquid liabilities. Therefore, proper allocation of the assets can be done with the help of financial ratio analysis. Conclusion In this report, it has been identified that the financial performance of British Airways was weak in respected to the liquidity and profitability. However, in the year 2015, the profitability of the company has been improved at the high level. On the other side, in case of the other company that is Easy Jet, the profitability increased at more or less static rate. The liquidity position of Easy Jet was better than British Airways in last three years but the performance of the easy Jet has declined. The inventory management system at Easy Jet also needs improvement because it was much high in last three years. Reference list: Britishairways.com. 2016. Book Flights, Holidays Check In Online | British Airways. [online] Available at: https://www.britishairways.com/ [Accessed 1 Aug. 2016]. Easyjet.com. 2016. Check out these great easyJet flights.. 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