Haiku Basho Matsuo

It si often difficult for Westerners to fully appreciate the technical sophistication of Japanese Haiku, either from a technical or thematic point of view. The obvious obstacles in translating Haiku into English combined with cultural differences and linguistic eccentricities such as slang or puns, make the translation of haiku even more formidable than it would otherwise be.Settling on a single English translation of any particular haiku can prove troublesome; however, the brevity of the form, combined with its visceral impact — when executed with skill — allows for an impact of poetic vision which, while based in the same elements as Western poetry: metaphor, assonance, dissonance, rhyme, theme, and imagery — demonstrates an intense compression of poetic language and a refinement of prosody which is slightly more calculated and reserved than much of Western poetry.A good case in point is the poetry of Basho Matsuo whose work is often considered by Western criti cs and observers as the highest representation of Japanese haiku. By and large, the intricacies of Basho's writings in the haiku form are only understood with effort by Western readers. By examining one of his famous haiku, it is possible to take note of those aspects of Basho's writings which are intrinsic to the aesthetic power of his work and also which may be slightly beyond easy appraisal for many readers.The following example of haiku reveals many techniques in diction, imagery, and prosody (or meter); although in translation, the specific notable qualities may be different than in the original work, the translated work retains the â€Å"spirit† of the original and allows for at least a cursory examination of how poetic techniques thrive under the haiku form. The poem: The first soft snow! Enough to bend the leaves Of the jonquil low. The most readily apparent quality of the poem is its imagery.No-one could miss the grand images of falling snow upon a gracefully bending flower. This juxtaposition of seasonal imagery: snow for winter and the jonquil for spring (or summer) functions at many levels, among them, bringing a great range to the poem which in actuality is quite brief, and also by bringing a violent, but wholly balanced, conflict between the images of snow and spring, a conflict which extends to the reader and involves the reader at a deeply symbolic level.By not naming any individual struggle, complaint, or lament — Basho allow the reader to project onto the archetypal symbols of snow and spring, their own subjective responses to the imagery which stimulates a sense of coming change, transition, or even loss. Another key aspect of the imagery of the poem is what might be termed the gesture of the imagery. Just as in a work of sculpture or a painting, the attitude and â€Å"pose† of the i,images in Basho's poem are as important as the images themselves.To create a sense of indelible gesture, Basho's verb â€Å"bends† s ucceeds with great capacity and also conveys a sense of one force bowing gracefully to another, as though the conflict between spring and winter, life and death, warm and cold, are pulled altogether under the image of the gently bending flower which accepts the change of seasons (and its own eventual death in winter) with a delicate bow.Read this way, the image of the jonquil in the poem is anthropomorphisized at leat to the extant that it invites the reader to project themselves into the scene of the poem and most likely view the jonquil as a symbol for themselves or for humanity in the face of changing nature. Because the jonquil bows to the snow, the transmitted meaning of the images in gesture is that man and nature are one.In order to convey this profound message, Basho made use of a sort of figurative language which is not precisely metaphor or simile, but nonetheless connects the image of the jonquil to the image of humanity. The sound of the poem is also important to the tra nsmission of meaning and the prosody of the poem, like its imagery and figurative language, is also a bit outside of typical Western techniques in verse. Spoken aloud, Basho's haiku forwards the idea of an enlightened exclamation, a spontaneous â€Å"ejaculation† of wonder and insight.There is reflectiveness in the poem, despite its brevity, indicated by the alliteration of â€Å"soft snow† and the pointing out of it being â€Å"the first† snow. This alliteration is carried out to the word â€Å"leaves† connecting the images of snow and tree-flowers by diction and assonance. Meanwhile, the abbreviated prosody of haiku allows for a conversational tone of delivery, as though a magnificent insight into nature of one's own being — both in fact — is being communicated in universal terms through the use of ordinary conversation.By using relatively pedestrian language along with intense archetypal imagery, Basho imbues the haiku form with a great b readth and profundity that its short form and controlled meter and theme might in other hands not allow to be attained with such grace or precision. The word â€Å"low† which closes the poem, and also in translation rhymes with the word â€Å"snow,† indicates a harmonious connection to nature and also an acknowledgment of the unknowable mystery of nature.It is as though in the face of the â€Å"snow† of heaven or of the cosmic breadth of the universe, the jonquil simply bows low with respect and is then taken into the protective embrace of nature. That this insight is delivered with the easy, controlled and conversational idiom of haiku demonstrates a plastic connection of the cosmic and personal, the profound and trivial, the poetic and ordinary, which is a paradigm which seems intrinsic to the haiku form itself.

“Tears, Idle Tears”

The speaker sings of the baseless and inexplicable tears that rise in his heart and pour forth from his eyes when he looks out on the fields in autumn and thinks of the past. This past, (â€Å"the days that are no more†) is described as fresh and strange. It is as fresh as the first beam of sunlight that sparkles on the sail of a boat bringing the dead back from the underworld, and it is sad as the last red beam of sunlight that shines on a boat that carries the dead down to this underworld. The speaker then refers to the past as not â€Å"fresh,† but â€Å"sad† and strange.As such, it resembles the song of the birds on early summer mornings as it sounds to a dead person, who lies watching the â€Å"glimmering square† of sunlight as it appears through a square window. In the final stanza, the speaker declares the past to be dear, sweet, deep, and wild. It is as dear as the memory of the kisses of one who is now dead, and it is as sweet as those kisses that we imagine ourselves bestowing on lovers who actually have loyalties to others. So, too, is the past as deep as â€Å"first love† and as wild as the regret that usually follows this experience.The speaker concludes that the past is a â€Å"Death in Life. † Form This poem is written in blank verse, or unrhymed iambic pentameter. It consists of four five-line stanzas, each of which closes with the words â€Å"the days that are no more. † Commentary â€Å"Tears, Idle Tears† is part of a larger poem called â€Å"The Princess,† published in 1847. Tennyson wrote â€Å"The Princess† to discuss the relationship between the sexes and to provide an argument for women’s rights in higher education. However, the work as a whole does not present a single argument or tell a coherent story.Rather, like so much of Tennyson’s poetry, it evokes complex emotions and moods through a mastery of language. â€Å"Tears, Idle Tears,† a particula rly evocative section, is one of several interludes of song in the midst of the poem. In the opening stanza, the poet describes his tears as â€Å"idle,† suggesting that they are caused by no immediate, identifiable grief. However, his tears are simultaneously the product of a â€Å"divine despair,† suggesting that they do indeed have a source: they â€Å"rise in the heart† and stem from a profoundly deep and universal cause.This paradox is complicated by the difficulty of understanding the phrase â€Å"divine despair†: Is it God who is despairing, or is the despair itself divine? And how can despair be divine if Christian doctrine considers it a sin? The speaker states that he cries these tears while â€Å"looking on the happy autumn-fields. † At first, it seems strange that looking at something happy would elicit tears, but the fact that these are fields of autumn suggests that they bear the memories of a spring and summer that have vanished, lea ving the poet with nothing to look forward to except the dark and cold of winter.Tennyson explained that the idea for this poem came to him when he was at Tintern Abbey, not far from Hallam’s burial place. â€Å"Tintern Abbey† is also the title and subject of a famous poem by William Wordsworth. (See the â€Å"Tintern Abbey† section in the Spark Note on Wordsworth’s Poetry. ) Wordsworth’s poem, too, reflects on the passage of time and the loss of the joys of youth. However, whereas Tennyson laments â€Å"the days that are no more† and describes the past as a â€Å"Death in Life,† Wordsworth explicitly states that although the past is no more, he has been compensated for its loss with â€Å"other gifts†: That time is past,And all its aching joys are now no more And all its dizzy raptures. Not for this Faint I, nor mourn nor murmur; other gifts Have followed; for such loss, I would believe, Abundant recompense. Thus, although bot h Wordsworth and Tennyson write poems set at Tintern Abbey about the passage of time, Wordsworth’s poem takes on a tone of contentment, whereas Tennyson’s languishes in a tone of lament. â€Å"Tears, Idle Tears† is structured by a pattern of unusual adjectives used to describe the memory of the past.In the second stanza, these adjectives are a chiastic â€Å"fresh†¦sad†¦ sad†¦ fresh†; the memory of the birth of friendship is â€Å"fresh,† whereas the loss of these friends is â€Å"sad†; thus when the â€Å"days that are no more† are described as both â€Å"sad† and â€Å"fresh,† these words have been preemptively loaded with meaning and connotation: our sense of the â€Å"sad† and â€Å"fresh† past evokes these blossomed and withered friendships. This stanza’s image of the boat sailing to and from the underworld recalls Virgil’s image of the boatman Charon, who ferries the dead to Hades. In the third stanza, the memory of the past is described as â€Å"sad†¦strange†¦ sad†¦ strange. †The â€Å"sad† adjective is introduced in the image of a man on his deathbed who is awake for his very last morning. However, â€Å"strangeness† enters in, too, for it is strange to the dying man that as his life is ending, a new day is beginning. To a person hearing the birds’ song and knowing he will never hear it again, the twittering will be imbued with an unprecedented significance—the dying man will hear certain melancholy tones for the first time, although, strangely and paradoxically, it is his last.The final stanza contains a wave of adjectives that rush over us—now no longer confined within a neat chiasmic structure—as the poem reaches its last, climactic lament: â€Å"dear†¦ sweet†¦ deep†¦ deep†¦ wild. † The repetition of the word â€Å"deep† recalls the â€Å"depth of some divine despair,† which is the source of the tears in the first stanza. However, the speaker is also â€Å"wild with all regret† in thinking of the irreclaimable days gone by.The image of a â€Å"Death in Life† recalls the dead friends of the second stanza who are like submerged memories that rise to the surface only to sink down once again. This â€Å"Death in Life† also recalls the experience of dying in the midst of the rebirth of life in the morning, described in the third stanza. The poet’s climactic exclamation in the final line thus represents a culmination of the images developed in the previous stanzas. Tears, Idle Tears The speaker sings of the baseless and inexplicable tears that rise in his heart and pour forth from his eyes when he looks out on the fields in autumn and thinks of the past. This past, (â€Å"the days that are no more†) is described as fresh and strange. It is as fresh as the first beam of sunlight that sparkles on the sail of a boat bringing the dead back from the underworld, and it is sad as the last red beam of com/online/">sunlight that shines on a boat that carries the dead down to this underworld. The speaker then refers to the past as not â€Å"fresh,† but â€Å"sad† and strange.As such, it resembles the song of the birds on early summer mornings as it sounds to a dead person, who lies watching the â€Å"glimmering square† of sunlight as it appears through a square window. In the final stanza, the speaker declares the past to be dear, sweet, deep, and wild. It is as dear as the memory of the kisses of one who is now dead, and it is as sweet as thos e kisses that we imagine ourselves bestowing on lovers who actually have loyalties to others. So, too, is the past as deep as â€Å"first love† and as wild as the regret that usually follows this experience.The speaker concludes that the past is a â€Å"Death in Life. † Form This poem is written in blank verse, or unrhymed iambic pentameter. It consists of four five-line stanzas, each of which closes with the words â€Å"the days that are no more. † Commentary â€Å"Tears, Idle Tears† is part of a larger poem called â€Å"The Princess,† published in 1847. Tennyson wrote â€Å"The Princess† to discuss the relationship between the sexes and to provide an argument for women’s rights in higher education. However, the work as a whole does not present a single argument or tell a coherent story.Rather, like so much of Tennyson’s poetry, it evokes complex emotions and moods through a mastery of language. â€Å"Tears, Idle Tears,† a particularly evocative section, is one of several interludes of song in the midst of the poem. In the opening stanza, the poet describes his tears as â€Å"idle,† suggesting that they are caused by no immediate, identifiable grief. However, his tears are simultaneously the product of a â€Å"divine despair,† suggesting that they do indeed have a source: they â€Å"rise in the heart† and stem from a profoundly deep and universal cause.This paradox is complicated by the difficulty of understanding the phrase â€Å"divine despair†: Is it God who is despairing, or is the despair itself divine? And how can despair be divine if Christian doctrine considers it a sin? The speaker states that he cries these tears while â€Å"looking on the happy autumn-fields. † At first, it seems strange that looking at something happy would elicit tears, but the fact that these are fields of autumn suggests that they bear the memories of a spring and summer that have vanished, leaving the poet with nothing to look forward to except the dark and cold of winter.Tennyson explained that the idea for this poem came to him when he was at Tintern Abbey, not far from Hallam’s burial place. â€Å"Tintern Abbey† is also the title and subject of a famous poem by William Wordsworth. (See the â€Å"Tintern Abbey† section in the Spark Note on Wordsworth’s Poetry. ) Wordsworth’s poem, too, reflects on the passage of time and the loss of the joys of youth. However, whereas Tennyson laments â€Å"the days that are no more† and describes the past as a â€Å"Death in Life,† Wordsworth explicitly states that although the past is no more, he has been compensated for its loss with â€Å"other gifts†: That time is past,And all its aching joys are now no more And all its dizzy raptures. Not for this Faint I, nor mourn nor murmur; other gifts Have followed; for such loss, I would believe, Abundant recompense. Thus, although both Wordsworth and Tennyson write poems set at Tintern Abbey about the passage of time, Wordsworth’s poem takes on a tone of contentment, whereas Tennyson’s languishes in a tone of lament. â€Å"Tears, Idle Tears† is structured by a pattern of unusual adjectives used to describe the memory of the past.In the second stanza, these adjectives are a chiastic â€Å"fresh†¦Ã‚  sad†¦ sad†¦ fresh†; the memory of the birth of friendship is â€Å"fresh,† whereas the loss of these friends is â€Å"sad†; thus when the â€Å"days that are no more† are described as both â€Å"sad† and â€Å"fresh,† these words have been preemptively loaded with meaning and connotation: our sense of the â€Å"sad† and â€Å"fresh† past evokes these blossomed and withered friendships. This stanza’s image of the boat sailing to and from the underworld recalls Virgil’s image of the boatman Charon, who ferries the dead to Hades.In the third stanza, the memory of the past is described as â€Å"sad†¦Ã‚  strange†¦ sad†¦ strange. † The â€Å"sad† adjective is introduced in the image of a man on his deathbed who is awake for his very last morning. However, â€Å"strangeness† enters in, too, for it is strange to the dying man that as his life is ending, a new day is beginning. To a person hearing the birds’ song and knowing he will never hear it again, the twittering will be imbued with an unprecedented significance—the dying man will hear certain melancholy tones for the first time, although, strangely and paradoxically, it is his last.The final stanza contains a wave of adjectives that rush over us—now no longer confined within a neat chiasmic structure—as the poem reaches its last, climactic lament: â€Å"dear†¦ sweet†¦ deep†¦ deep†¦ wild. † The repetition of the word â€Å"deep† recalls the â€Å"depth of some divine despair,† which is the source of the tears in the first stanza. However, the speaker is also â€Å"wild with all regret† in thinking of the irreclaimable days gone by.The image of a â€Å"Death in Life† recalls the dead friends of the second stanza who are like submerged memories that rise to the surface only to sink down once again. This â€Å"Death in Life† also recalls the experience of dying in the midst of the rebirth of life in the morning, described in the third stanza. The poet’s climactic exclamation in the final line thus represents a culmination of the images developed in the previous stanzas.

Tense and Aspect in English and Arabic

Kingdom of Saudi Arabia Ministry of Higher Education King Abdual Al. Aziz University Faculty of art and humanities English department Tense and aspect in English and Arabic By Aziza Attia Al. Zharani . Supervised : Dr. Salha Al. Qarni . 2011 objective methodology: Title of research : Tense and aspect in English and Arabic . Need for the study : the reasons that make to interest about the tense and aspect such as explain to definition and types in a tense and aspect in English and Arabic and structure the verb phrase in sentences in English and Arabic . The research will be includes: * Verb phrase in English . *tense and aspect in English . * Verb phrase in Arabic . *tense and aspect in Arabic . *conclusion . * bibliography. statement of the problem : tense and aspect in English and Arabic and some suggestion to solve the problem . disguise the difference in Arabic and explain the similar between two language . efinition of terms : tense :a morphological category so aorist tense means a particular form of the verb . aspect: a category used in describing how the action of a verb is marked. Verb phrase: Verb phrase consists of a verb and all the words and words groups that belong the verb and cluster around it. Hypothesis : -the research gives the students a brief glimpse of the theory and practice . -to explain the mistakes that most people felt in it ,a particular in tense and aspect and generally in much grammar. In the research try to solve some common mistakes. to study the difference structure in English and Arabic also tense and aspect . -the problem in a grammar make a problem in pronunciation and spelling so we need to treatment this point. Review of the related literature : -Abdullah ,a . Breaking The Arabic Code (verbs). The middle east . Palmwe, F . Apelican Original Grammer . 1971 . England . -Stageberg , n . An Introduction English Grammar. 1977. United states of American. -Tipping, L. (1927). A higher English grammar. Machillan & Co : London. -Tregi dgo, P. S. (1974). English Tense Usage: A Bull's-Eye View. ELT, 28, 97-107. -WWW. Vegasociety.Com/Arabicpast-Future Html Research methodology : Theoretical methods. Outline I. INTRODUTION . A . What is grammar . B. why to study grammar. II. Tense and aspect in English . 1- Verb phrase in English . 2-defination and examples tense and aspect in English . 3- types and examples tense and aspect in English. III. Tense and aspect in Arabic 1- Verb phrase in Arabic. 2-Definition and examples tense and aspect in Arabic . 3-Types and examples tense and aspect in Arabic . IV. A. Conclusion . B. references. Dedication Personally, I'd like to thank all those who have helped with their advice and efforts †¦I'd like also to thank all the English staff, especially my instructor, Dr. Salhah Al . Qarni . for her valuable advice. For my parents, friends and everyone, I dedicate my research. 1. Introduction 1. 1 What is Grammar? Grammar is the system of a language. People sometimes describe gramm ar as the â€Å"rules† of a language; but in fact no language has rules. If we use the word â€Å"rules†, we suggest that somebody created the rules first and then spoke the language, like a new game. But languages did not start like that. Languages started by people making sounds which evolved into words, phrases and sentences.No commonly-spoken language is fixed. All languages change over time . What we call â€Å"grammar† is simply a reflection of a language at a particular time. we don’t need to study grammar became many people in the world speak their own, native language without having studied its grammar. Children as well start to speak before they even know the word â€Å"grammar† . grammar can be thought of as something that can help you, like a friend. When you understand the grammar (or system) of a language, you can understand many things yourself, without having to ask a teacher or look in a book . 1. 2 Why study grammar?If we learn ou r native language in the toddler years, then what's the point of learning about parts of speech and grammar in general? The answer to this question is simple . Firstly, it can help us in writing if we know how our language is correctly used. Conversation tends to be casual, but when we write letters, or job applications, or articles, it's important to know correct grammar if we are not to appear ignorant . Secondly, if you learn a foreign language when you're a teenager or adult, the grammar is likely to work differently. If you learn as a small child, you will understand this intuitively, as with a first language.But by the time we get to eight or nine, our brains have become somewhat hard-wired as far as language goes, and it's much more difficult to learn a new one. So it becomes important to see how the grammatical structure works – and unless we understand English grammar first, that's almost impossible. Thirdly, it's interesting to study grammar . 2. The Verb phrase in English : In linguistics, a verb phrase or VP is a syntactic structure composed of the predicative elements of a sentence and its function is to provide information about the subject of the sentence. stageberg1977 ) As with all phrases, a verb phrase consists of more than one word. In English, most verb phrases are phrasal verbs. Phrasal verbs consist of a verb plus one or two particles (a verb or adverb) which combine to form a meaning greater than the two words individually. They are divided into adverbial verbs (He is looking up') where the meanings are always literal and the expression could be replaced with the simple verb (to look) without losing any real meaning; prepositional verbs (he is picking on his friend) where there must always be an object and the particle cannot be separated from the verb (i. . *he is always picking him on, is not grammatically correct); true phrasal verbs (he is going out tonight with his friends) which may or may not have an object and where the o bject may go intbetween or after the preposition though object pronouns can only go before the pronoun) and prepositional phrasal verbs (I hope he doesn't run out of gas before he gets here) where the three elements cannot be separated and there is always an object. Most phrasal verbs are idiomatic . ( stageberg1977 ) Other verb phrases are phrases which do not behave like phrasal erbs and they Can consist of much more that two or three elements. Any verbal phrase is where the combined words take on a greater meaning than the implied significance of each individual word (idiomatic), though all elements behave as one verb would in a sentence. My friend's work is â€Å"crossing the line†. While crossing a line may have a literal sense in some contexts, such as an athlete crossing a line to win a race, in other contexts, â€Å"crossing the line† signifies â€Å"to do something which most people would not consider proper†. As with most such verbal phrases their mean ings are almost always idiomatic.In English as in other languages, verbal phrases can be colloquial and regional. Other examples of such verbal phrases (non phrasal verbs) are: * You are driving me bananas. * He always takes the high road. * Your friend is going to get whats coming to him. * It was shattered to pieces. Most such verbal phrases are the combination of a verb plus adverbial phrase, though not always. The Verb phrase in English also shows consist of tense and aspect . 3. Tense and Aspect 3. 1 definitions : In English, verbs have different forms to indicate continuousness, completeness, and time.Time can be expressed by tense whether present, past or future. On the other hand, continuousness can be expressed by the progressive aspect of the verb whereas completeness can be expressed by the perfective aspect of the verb. Tipping (1927) points out that the word tense is derived from the Latin word tempus which means time. The word tense is used in grammar books to indicate certain â€Å"inflections† of the verb (125). According to Tregidgo tense refers to the â€Å"correspondence† between the form of the verb and time. Aspect is related to ‘the manner' in which the verb is considered â€Å"complete† or â€Å"in progress. (130) According to his, English has two simple tenses: the present and the past, and two â€Å"marked† aspects: the progressive and the perfective (305, 306). Pullum define tense as † a system where the basic or characteristic meaning of the terms is to locate the situation, or part of it, at some point or period of time. † On the other hand, he define aspect as † a system where the basic meanings have to do with the internal temporal constituency of the situation. † In fact, the features of tense and aspect are interrelated. Sometimes, we cannot separate the present and past tenses from the progressive and perfective aspects.As we have noticed, many grammarians exclude the f uture from their analysis of tense because it is usually indicated by the modals shall and will. Palmer indicates that the present and past are † comparable within the analysis, in that they exemplify the formal category of tense as established in the primary pattern† (36). However, the forms I shall and I will belong to â€Å"the secondary patterns. † . 3. 2 makers of tense and aspect : There are two tenses in English: past and present. There is no obvious future tense corresponding to the time/tense relation for  Ã‚  present and past. The future is  denoted y  means of modal auxiliaries as in (a), by simple present forms as in (b) or  Ã‚  progressive forms as in (c) and (d): a. I  will  go  to  school. (madal  auxiliary) b. He  leaves  for  London  tomorrow . (simple  present  ) c. c. It  is  going  to  rain. d. d. The  train  is  leaving  tonight. English has the following aspects: progressive, and pefective. Aspect is shown by the use of suffixes {-ing} and {-ed} and/or  auxiliary words be and have as in: a. are  running. b. has  played. English tense and aspect are summarized below. 3. 2 . 1The Present In the Simple Present, only the third person singular is marked for tense by the  suffix – S3}, e. g. :  I play, we play,  you play,  they  play, he plays, she plays, it plays. The morpheme {-S3} has the same allomorphs in the same distribution as the plural suffix {-S1} and  possessive suffix -{S2} of the noun. (Tregidgo 1974) /-s/, /-z/, /-iz/,as in sleeps,  brushes, changes, raises. The majority of modal auxiliaries are said to have tense. The auxiliaries Can ,may, shall, will , must  are used  in the  present tense. They precede the main verb and give it special shades of meaning like futurity, volition,  possibility, probability, permission, and necessity.The auxiliaries can, may, shall, will ,and must   are not inflected for tense, e. g. I can, we can ; you can; they can, he can, she can, it can. The three quasi auxiliaries be, do, have often function as auxiliaries. The  present  form  of   Have and do are only inflected for  third person singular nouns, and words for which the third person singular pronouns will substitute and word groups. I have, we have,  you have, they have, he has, she has, it has; I do, we do, you do, they do, he  does, she does,  it does. Be has three suppletive forms in the  present tense as follows:I am, we are, you are, they are ,he is, she is, it is. Quasi auxiliaries may precede the verb stem, the present  participle, and the past participle, e. g. I do insist; They are playing;  He has eaten. The quasi auxiliary do is used in questions, negative sentences, and emphatic affirmations. Do you know the  answer? She didn't do it. I did see him. 3. 2. 2 The Past The Simple Past form takes on two forms: regular and irregular. The regular form ends  with the suffix {-ed}  as in  played, walked, closed. The past  tense suffix  -ed is pronounced [t]  after a voiceless consonant as in stopped, possessed, marked; it s  pronounced [d] after a voiced consonant as in believed, closed,  played, and it is pronounced 4676 after another /t/, /d/ as in started, landed. The irregular past tense  takes on numerous forms:  some verb sremain the same, some form their past by a suppletive form, somere place their entire stem by a wholly different stem as in go, went, e. g. , went, ran, taught, wrote, smelt, took, made, said,  left, sent, spoke, met, drew, began, set. The past tense form of the verb is not inflected(marked) for the  first, second or third  person nouns or pronouns. (Tregidgo 1974)The past tense form of the modal auxiliaries can, may, shall, will, must are could, might, should, would, ought. Must  and ought (to) do not have  parallel forms, like the others. To express  the past tense of  must  , in the the sense of necessity, o ne says had to, e. g. : You ought to take the medicine. You ought to /should have  taken the medicine. The past tense form of the quasi auxiliaries be, do and have are: had; was, were; did  . These  past forms  may precede the  verb stem , the present participle, and the past Participle . The quasi auxiliary Do is used in questions, negative sentences, and emphatic ffirmations. Did you know the  answer ? She didn't do it. I did see him. These past tense forms are not marked in accordance with the subject. 3. 2. 3 The Progressive The present and past progressive consist of   be + present   participle   the   {ing}   form . Seven   suppletive   forms   of be – am, is, are, was , were, be , been are used as the first member of the verb phrases. e. only the first member of the verbal phrase is inflected in accordance with the subject. The second member being does not change . the present participle suffix {-ing} does not change as well.When auxiliaries are employed in groups of two or three, the following obligatory sequence is followed: be + present participle. 3. 2. 4 perpective The past and the present perfect consist of   Have+ past  participle. The past participle is the {-ed} form of the verb. Three forms of have -have, has, had- serve as the first member of the verb  phrase. The first member  has changes  in accordance with  the subject; the second member which consists of the past participle of the main verb does not. When auxiliaries are used in groups of two or three, the following obligatory sequence is ollowed : have + past participle. ————— 4. The verb phrase in Arabic Learning the  Arabic Verbs  is very important, because their structure is used in every day conversation. The more you master it the more you get closer to mastering the Arabic language . But first we need to know what's the role of verbs in the structure of the grammar in Arabic. Arabic verbs are word s that convey action (bring, read, walk, run), or a state of being (exist, stand). In most languages a verb may agree with the person, gender, and/or number of some of its arguments, such as its subject, or objectArabic to has only 2 times, the perfect and the imperfect, but there is a difference, in the west people look at the points in time in where an action takes place, the Arabs however look at the aspect of a verb meaning they ask: Is the action finished or not (They don’t ask themselves when did it finish or not). Of course a finished action corresponds with the past as does a unfinished action with the present, but not necessarily so. Here are some examples: English Verbs| Arabic Verbs| Verbs | – alaaf'aal| Past| – almaatheee| I spoke| – tahadatht|Arabic verb conjugation is a bit complex, although very regular the so called semivowels alif, waw and ya and the glottal stop hamza cause irregularity in Arabic verb conjugation . The simplest Arabic verb consists out of three consonants like KaTaBa meaning hewrote or he has written. The past tense is conjugated by suffixes, the present tense by prefixes. The Arabs use the verb fa3ala (to do) to represent all possible forms a verb may have. The problem lies in the fact that any of those root consonants might be an hamza, the glottal stop or an alif, a waw or a ya, the so called semi-consonants.They might be retained or disappear according to certain rules. Arabic verbs have ten (even more) forms. To give you an example,third rule allama means to know, The second form allama with the second consonant doubled means to let know meaning to teach, the fifth form ta3allama means to let your self know meaning to study! The tenth form istaf3ala means in general to think to act out an action described by the verb, so istahhasana to think to be beatifull from hhasana to be beautiful . (Abdullah ) List of Verbs in ArabicBelow is a list of the conjugated verbs in the present , past and future in Arabic placed in table. English Verbs| Arabic Verbs| I can accept that| /iomkin an aqbalah| she added it| /waadaafat anah| we admit it| /nahn na'tarif bithalik| they advised him| /waashaarowa ‘alaih| he will go / sawfa yathhabu Verbs in the present past and future tense have a very important role in Arabic, therefore they need very special attention. 5. Tense and aspect in Arabic : . 1 Verb conjugation : In Arabic verbs take their infinitive form by using the past form of that verb and conjugate it to the third person singular â€Å"he†, to make it simple here is an example: to draw = rasama = (he drew), to write = kataba (he wrote) = . daraba (to hit)†¦ Most verbs in Arabic have a three letters root or stem, there are also verbs containing more than three letters in their root (stem) but we will start with verbs consisting of a three consonant stem, also called trilateral verbs, since the trilateral verbs (containing three consonant ) are the most common.In Arabic we use a â€Å"masdar† â€Å"source† to show how a verb is conjugated and what forms it takes, normally for a three letters verb we use: fa’ala = = to do (literally in Arabic it means â€Å"he did†), This verb is used as an example or model to help us know how to conjugate other verbs having the same characteristics. We take for instance the verb: to draw = rasama = as you can see it in Arabic it has only three consonant (R ? , S ? , M ? ), this verb sounds exactly like our model verbs (fa’ala when it comes to its vowels, and that’s all we care about, ignore the similarity or difference in the consonants, what matters is the similarity in the vowels and the number of letters, because you will replace the consonant in our examples and put your own there, to make it more simple we will take a random word phonetically similar to our verb â€Å"fa’ala† â€Å"lalala† sounds like â€Å"rasama† if you compare its vowels and the number of consonants, other examples are: dahaba (to go), haraba (to run away), kataba (to write), nasaha (to advise), daraba to hit), in fact most Arabic verbs are formed this way. They all seem to have the same tune. Now to form the present tense with this kind of verbs, we first take our stem from the verb, in other words, extract all vowels from the verb, for example the verb to draw = rasama, once weextract all vowels we will end up having â€Å"rsm† , now this stem is ready to be modeled. Look at the table below: 5. 2 Arabic Present tense: To form the present tense in Arabic you need to extract the stem from the verb in the infinitive first, for example: To draw = rasama Stem is rsm, now let’s look at the table below to see how this verb is conjugated in this tense: ———————————– Present Tense in Arabic| Singular| Dual| Plural| I draw = ar sumu you draw (singular masculine) = tarsumuyou draw (singular feminine) = tarsumeenahe draws = yarsumushe draws = tarsumu| you draw (dual male or female) = tarsumanithey draw (dual male or female) = yarsumani| we draw = narsumuyou draw (plural masculine) = tarsumunayour draw (plural feminine) = tarsumnathey draw (plural masculine) = yarsumunathey draw (plural feminine) = yarsumna| Each form of the verb rasama above contains:Blue font (that’s what you need to keep, the blue font shouldn’t be modified or removed from verb, it stays the same) Red font (that’s what you need to delete and add your own consonant of the verb you chose to conjugate: kataba ? ktb, haraba ? hrb†¦) Green font (you can keep that one too, but not all the time, sometimes it becomes â€Å"a† or â€Å"i† instead of â€Å"u† depending on the verb) We noticed that the â€Å"rs† of the stem â€Å"rsm† are always together, that’s the case with all tri lateral verbs (verbs with three consonants, which are the most frequently used verbs in Arabic) he first and second consonant go together, so you can use this table with other verbs as well by replacing the letters in red (the stem we used before) and put your own verb stem instead. The vowel in green may change to â€Å"a† or â€Å"i† depending on the verb, like for example for the verb nasaha (to advise) instead of using the â€Å"u† in green we have to change it to â€Å"a† I advise = ansahu, you advise = tansahu†¦(and not ansuhu .. tansuhu) and so on†¦ (Note that the stem here is â€Å"n. s. h† as we mentioned earlier), for the verb daraba (to hit) we use â€Å"i† instead, I hit = adribu, he hits = yadribu. and not adrubu)†¦ In case you think that this is too complicated, I will tell you that it’s not something unusual, and if you’re a native or learned Spanish, French, German or even English before, you will notice that the vowel in the middle of some verbs sometimes don’t really follow the rule . English: simply take the verb â€Å"to go† I go, you go, he gos? Of course not, the right form is he goes as you know. All these examples are not considered irregularities but semi irregularities, which means that they’re modified only for phonetic and synthetic reasons).If you don’t know how to extract the stem from a verb (even though it’s very easy) we will go through it now: by omitting all vowels from these verbs we will have: dhb = dahaba (to go), hrb = haraba (to run away), ktb = kataba (to write), nsh = nasaha (to advise), drb = daraba (to hit). Easy! The second person singular masculine â€Å"you† is conjugated the same way the third person singular feminine â€Å"she† does. Tarsumu = you draw (singular masculine) and also means she draws. 5. 3 The past Tense in Arabic: To form the past tense in Arabic you need to extract the stem from the verb in the infinitive first, for example:To write = kataba ? stem is ktb, now let’s look at the table below to see how this verb is Conjugated in this tense: (vegasociety. com/arabicpast-futurehtml) Past Tense in Arabic| Singular| Dual| Plural| I wrote = katabtuyou wrote (singular masculine) = katabtayou wrote (singular feminine) = katabtihe wrote = katabashe wrote = katabat| you wrote (dual male or female) = katabtumaathey wrote (dual male or female) = katabaa| we wrote = katabnayou wrote (plural masculine) = katabtumyour wrote (plural feminine) = katabtunnathey wrote (plural masculine) = katabouthey wrote (plural feminine) = katabna| This is very easy and simple!You can put almost all trilateral Arabic verbs in this table. First take the verb you want to conjugate, extract all its 3 consonants, put them in place of the 3 red consonant on the table above. As you may have noticed, look at how the three consonants are spread in the word katabtu, consonant+ vowel+ co nsonant+ vowel+ consonant†¦ I will make the same note I made before in the present tense, you will have to change the vowel n the green font into â€Å"i†, the only difference this time is that you won’t have to do it that often as the case with the present tense, because the â€Å"a† is more used. Do you remember the two verbs (to advise = nasaha, and to hit = daraba) that we conjugated differently in the present tense, in the past tense they can be conjugated the same way as rasama & kataba , like I said before many verbs will follow the general rules of the table above when it comes to the past tense unlike the present tense.To conjugate your own trilateral verb into the past tense go to the table and have your verb stem ready (don’t tell me you forgot how to make a stem from a trilateral verb)It should contain three consonant and no vowels, if you want to conjugate it in the paste tense then replace the first consonant on the table above in red à ¢â‚¬Å"k† with the first consonant of the stem you have of your own verb, then replace â€Å"t† with the second consonant you have, finally replace â€Å"b† with the last consonant you have, and that’s it!Example: I wrote = katabtu , if you want to use â€Å"I went† (1 step is to find the verb to go in the Arabic infinitive: the verb is dahaba = to go, 2: the stem is dhb, 3: omit the (k, t, b) stem in the table above and put yours, you will easily get ? dahabtu!! ) Note: in case you’re confused whether to replace the â€Å"a† in the green font with â€Å"i† or not, I would just tell you that if you’re a beginner just leave the â€Å"a†, because â€Å"a† is the most common, but I would also suggest to read more about the forms that most of verbs take so that you will easily decide whether to put â€Å"a† or â€Å"i† when conjugating verbs into the past tense in Arabic. . 4 Future Tense in Arabic: To form the Arabic future tense simply use: sa or sawfa + (the verb in present tense). Examples: sa aktubu (I will write), sa adhabu (I will go), or if you want to use sawfa: sawfa aktubu (I will go), sawfa adhabu (I will go). Isn’t that a piece of cake! There is no difference between sa and sawfa, to make it easy you can choose to use sa most of the time so that you won’t get confused. conclusion:At the end of this clarifying research paper, I can conclude that the tense and aspect in English and Arabic is different and similar in something . It is very important to notice differences between two language . Other conclusions are the following: -the research gives the students a brief glimpse of the theory and practice . -to explain the mistakes that most people felt in it ,a particular in tense and aspect and generally in much grammar. In the research try to solve some common mistakes. -to study the difference structure in English and Arabic. the problem in a grammar make a problem in pronunciation and spelling so we need to treatment this point. References -Abdullah ,a . Breaking The Arabic Code (verbs). The middle east . Palmwe, F . Apelican Original Grammer . 1971 . England . -Stageberg , n . An Introduction English Grammar. 1977. United states of American. -Tipping, L. (1927). A higher English grammar. Machillan & Co : London. -Tregidgo, P. S. (1974). English Tense Usage: A Bull's-Eye View. ELT, 28, 97-107. -WWW. Vegasociety. Com/Arabicpast-Future Html

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Conflict that occurs in a nuclear family - Essay Example Conflicts in a nuclear family occur mostly because of misunderstandings between and among its members. Traditional or extended families usually provide buffers during misunderstandings and conflicts. Since the nuclear family is deprived of other family members like aunts, uncles and grandparents who can help resolve these misunderstandings, these differences in opinion or misunderstandings take a longer time to resolve in nuclear families. As a result, â€Å"conflict in the form of misunderstanding or disagreement can be intensified unless repaired in time† (Tseng & Hsu, 1991). It is also undeniable that in times of crisis or when children become ill, the nuclear family is left to fend for itself. Without a strong support system, the members of the nuclear family often become stressed. They would also tend to vent their anger and frustrations on other family members. This often happens between parents who tend to break down and become stressed while dealing with family crisis. They lack the advantages that extended and traditional families would have been able to give them. Families can, without a doubt, provide a strong support system in times of stress and during health crises. The support and help that extended families can give the family are invaluable gifts that can go a long way towards easing family burdens. Another source of conflict in the nuclear family is usually seen among the children. Children have different ‘places’ in the family. The eldest, middle, and the youngest child are sometimes treated differently; as a result, they tend to act differently. The first born child is usually the most responsible and dependable child. He sees himself in the role of leader among his siblings. Conflicts often arise between him and his parents when the latter expect too much out of him. The first-born sometimes feels that too much responsibility is

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Early Intervention Essay Example for Free

Early Intervention Essay Early intervention is essential to achieve the best possible outcome for the child. However multi-agency working is important too, when all the professionals involved with a child share information and co-operate with each other lives can be improved and even saved. Baby P is an example of multi-agencies not working together properly, early intervention and working together will help prevent more unnecessary deaths. Early years practitioners can provide information for local services which may be helpful to disadvantaged or vulnerable families, we can work together with social workers, health professionals and even DHSS by helping to complete forms for additional benefits the family may be entitled to. The best interest of the child is always the priority, policies and guidance must also be followed when a referral is being made to an outside agency. Working together for the benefit of the child. Early intervention is also at the heart of the Governments national strategy on child poverty. They hope to provide support and de-stigmatise services, provide more health visitors for Sure Start Children’s Centres and are providing an Early Intervention Grant for local authorities to invest in addressing their local needs. The impact of all these measures for early intervention, will hopefully be a more stable society with less children in workless homes. Parents will be able to work and support their children, providing better homes, healthier food and a stable home life. Children will appreciate their education and strive to achieve their full potential. They will be safer, healthier and hopefully happier. They will have access to facilities to improve their health and well-being as well as their physical, social emotional development. Services will be in place to provide support to families in need, helping families stay together and become more stable. By 2020 our society will have changed for the better if the Governments strategy works.

Crime and Punishment Essay Example for Free

Crime and Punishment Essay People will sometimes go to greater extents just because they believe it’s for the better of the people. Mankind may sometimes reside to murdering a person in belief that it will benefit the society because that person is worthless and just takes up space. In Fedor Dosteovsky’s Crime and Punishment, the character Raskolinikov decides to commit a murder or in his eyes, rid society of a worthless person. Sometimes poverty will make a man tip over the edge. It will cause a man to commit a homicide because in their mind they see that person worthless to society. In Doestoevsky’s Crime and Punishment, poverty helps setup the theme of nihilism. â€Å"Life is in ourselves and not in the external,† writes Fyodor Dostoevsky in a letter to his brother dated December 22, 1849. â€Å"To be a human being among human beings, and remain one forever, no matter what misfortunes befall, not to become depressed, and not to falter—this is what life is, herein lies its task.† This passage was written immediately after Dostoevsky underwent the traumatic experience that Tsar Nicholas I ordered for sever prisoners condemned to death for supporting the expression of free thought within the Russian state, a mock execution in Semyonovsky Square, a staged performance so terrifyingly real that it induced insanity within one of the author’s fellow prisoners. The quote is evidence of Dostoevsky’s strength of character; his would be a difficult life living in poverty, he would helplessly watch as many of the people closest to him died from the ailments of the poor. It also exposes the significant flaw common to som e of his characters and tragic heroes through despair, and weakness before the weight of misfortune, they falter, and commit barbaric acts that render them unfit to operate within the context of humanity. This is the case with both Baklushkin and Shishkov from The Hous of the Dead, as well as with Raskolnikov in Crime and Punishment. Fyodor Dostoevksy was born on October 30, 1821 in Moscow, Russia. He was born into a strict way of life. He lived much of his childhood distanced from his frail mother and officious father. In these formative years, he formed a close bond with his elder brother Mikhail. He was sent to school at an early age, during his years in school Dostoevsky was lonesome, but those lonesome years in school afforded him a release from his father’s stern household. In his solitude he found an interest in Literature and spent most of his time reading. As a young man, Dostoevsky’s father was brutally murdered by his serfs. Though he rarely mentioned his father’s death, the theme of parricide provided the central focus of perhaps his greatest work, The Brothers Karamazov. At his father’s instance, Dostoevsky attended engineering school, but upon graduation he chose to pursue a literary career. His first published work, Eugenie Grandel, was published in a St. Petersburg journal in 1844. Dostoevsky completed his first novel, Poor Folk, in 1845. A naturalistic tale with a clear social message, the novel was acclaimed by the foremost literary critic of the day, Vissarion Belinsky, who stated, â€Å"A new Gogol is born!† the work brought Dostoevsky success and adulation that he was ill-equipped to handle. Dostoevsky became a member of Belinsky’s literary circle, but when Belinsky reacted coldly to Dostoevsky’s subsequent work, a breach developed between them. In 1848, Dostoevsky joined a political group of young intellectuals led by Mikhail Petrashevsky. The reactionary climate of Russia at the time was not receptive to a group which published illegal literature and discussed utopian socialism, and in 1849 the members were arrested and charged with subversion. Dostoevsky, whom the authorities considered the most important member, was imprisoned and sentenced to death. In a scene that was to haunt him all of his life, Dostoevsky and his friends faced a firing squad, but were reprieved when a messenger arrived with the announcement that their sentences had been commuted to four years of hard labor in Siberia and four years of army service. His harrowing near-execution and terrible years of imprisonment made an undeniable impression on his life, converting him to a long life of intense spiritual lifestyle. His prison experiences, as well as his life after prison among the urban poor of Russia, would provide a vivid backdrop for much of his later work. Released from his imprisonment and service by 1858, he began a fourteen-year period of furious writing, in which he published many significant texts. Among these were: The House of the Dead, Notes From The Underground, Crime and Punishment, The Idiot, and Devils. In 1859 Dostoevsky returned to St. Petersburg were he contributed articles expressing his belief that Russia should develop a social and polit ical system based on the values drawn from the Russian people. He then described his life as a prisoner in the book The House of the Dead, a novel reflecting both an insight into a criminal mind and an understanding of the Russian lower class. His intense study of the New Testament, the only book prisoners were allowed to read, provided a major influence on his later work as he became convinced that redemption was only possible though suffering and faith. In 1862, Dostoevsky and his brother Mikhail created a magazine called The Time, which was later banned in 1863. Due to the Dostoevsky and Mikhail created another magazine called Epoch, which in 1864 published the complex novel Notes From Underground, generally considered the preface to Dostoevsky’s greater novels. In that same year, 1864, both Dostoevsky’s wife and beloved brother died, leaving him saddled with debts and dependents. In an attempt to win money though gambling, Dostoevsky instead buried himself further in debt. With creditors at his heels and with debts around 43,000 rubles, he was able to escape with 175 rubles and a slave contract with book seller F.T. Stellovsky. This agreement stipulated that if Dostoevsky did not produce a novel by November 1, 1866, all rights to Dostoevsky’s past and future works would revert to Stellovsky. Time passed and Dostoevsky, preoccupied with a longer, serialized novel, did not work on the book he promised Stellovsky until at last, on the advice of his friends, he hired the young Anna Grigorievna, Snitkin as his stenographer. He the dictated the Gambler to her, and the manuscript was delivered to Stellovsky on the same day their agreement was to expire.

Role of Franchising in Business Growth

Role of Franchising in Business Growth CHAPTER ONE INTRODUCTION INTRODUCTION Franchising has become one of the most recognizable business formats and an internationalization strategy for business practitioners globally and also in the United Kingdom especially in the way entrepreneurs are operating under other peoples business concept. It has emerged over the years as a popular expansion strategy for a variety of product and service companies. This research critically examines how franchising play vital role in retail business growth and expansion in the food industry, using the Strand Mc Donalds as a case study. The research looks at the importance of franchising, and will be very informative for organizations and stakeholders directly and indirectly involves in franchising business. This chapter looks at the research background, organization background, the research problem, the aim and objectives of the study, the scope and limitations, brief introduction of the study area and the structure of the research. RESEARCH BACKGROUND Franchising is basically a specialized form of licensing in which the franchisor not only leases intangible property (normally a trademark) to the franchisee but also insists that the franchisee agree to abide by strict rules as to how it does business. The franchisor will often assist the franchisee to run the business on an ongoing basis, (Hill 2008.pp 408). It is similar to licensing, although franchising tends to involve longer term commitments than licensing. Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise agreement, namely: the Franchisor, who lends his trade mark or trade name and a business system; and the Franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisors name and system of operations, technically, the contract binding the two parties is the franchise. Franchising has emerged in recent years as a highly significant strategy for business growth, job creation, and economic development at both local and international retail business arena, (Hoffman Prebble, 1995.p 80). It has moved from traditional product (trade mark) areas such as automobiles, petroleum and soft -drink bottlers to be a more proven format business concept. Over 80% of Mc Donald restaurants worldwide are owned and operated by local businessmen and women. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. Of course, the most well known restaurant franchise in the worlds is McDonalds. So much has been written about Ray Kroc and the McDonalds brothers that McDonalds and Crock have become an institution. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today there are more than 30,000 McDonalds in 118 countries. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. (Teixeira, 2005, p. 20). The international franchise association estimates that American consumers spend approximately 1.3 trillion dollars on franchise goods and services on an annual basis. (Teixeira 2005, p.19). This shows that the franchise strategy is one of the important aspects in expanding business and economic development. Different research methods will be used to analyze data/ findings for this research, and the sources of data will include observations and interviews. This research therefore, focuses on the importance of franchising as a business growth and expansion strategy from both the franchisee and the franchisors perspective. It also examines the relationship that exists between the franchisee and the franchisor .The benefits of franchising to Mc Donalds (franchisors) in expanding its business globally and its international market position through leveraging its brand name and business process through the utilization of the capital and local management of its franchisees will also be examine in this research. ORGANIZATION BACKGROUND McDonalds Corporation (McDonalds) is one of the worlds largest foodservice retailing chain. The company is known for its burgers and fries which it sells through more than 31,900 fast-food restaurants in over 100 countries. The company originated and operates mainly in the US and has expanded globally to over 100 countries including United Kingdom. It is headquartered in Oak Brook, Illinois and employs about 400,000people. The company recorded revenues of $23,522.4 million during fiscal year ending December 2008 (FY2008), an increase of 3.2% over FY2007. The operating profit of the company was $6,442.9 million during FY2008, an increase of 66.1% over FY2007. The net profit was $4,313.2 million in FY2008, an increase of 80.1% over FY2007. (McDonalds Corporation Company profile, (Data monitor) June 2009, p.16) McDonalds restaurants offer a substantially uniform menu, although there might be geographic variations. In financial year 2008, the company operated more than 31,900 fast food restaurants in over 100 countries in the following geographic segments: the US; Europe; Asia Pacific, Middle East and Africa (APMEA); Latin America and Canada. The company is one of the worlds largest food service retailing chain, preparing and serving a range of foods. All McDonalds restaurants offer a standard menu, which comprise food items such as hamburgers, cheeseburgers, chicken sandwiches, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, French fries, salads, milk shakes, desserts and ice cream sundaes. Some McDonalds restaurants offer additional food items to suit local taste and preferences and sell a variety of other products during limited-time promotions. (McDonalds Corporation Company profile (Datamonitor), June 2009, p.5) McDonalds generates revenues through company operated restaurants and franchisee restaurants where over 6,500 are operated by the company and over 25,400 are operated by franchisees and affiliates. The companys revenue comprises sales from company operated restaurants and fees as well as rent from franchisees and affiliates. Under the franchise arrangement, the franchisees invest in the equipment, signage, seating and decor, while the company owns or leases the land and building. Franchisees pay the company service fees and rent for premises. A service fee is set as a percentage of sales, while rent and other terms of occupancy are stipulated in the franchise agreement, which is drawn for a period of 20 years. (McDonalds Corporation Company profile, June 2009) The company and its franchisees as well as affiliates source purchase food, packaging, equipment and other goods from approved suppliers. The company maintains quality standards through assurance laboratories around the world. A quality assurance board, including the companys technical, safety and supply chain specialists, provide guidance on all aspects of food quality and safety. The major competitors of McDonalds include Starbucks corporations, Burger Kings Inc, Kentucky Fried Chicken (KFC), and other upcoming high streets food restaurants worldwide. (McDonalds Corporation Company profile, (Datamonitor) June 2009) In October 1974, the company opened its 3000th restaurant and the first in the U.K in woolwich, south-east London, (Business franchise, 2009). The U.K headoffice was sited in Hampstead, North London.Web1 Also in 1986, the first U.K franchisee- operated restaurant opened in Hayes, Middlesex, (Business franchise,2009) and the first Drive-thru restaurants opened in U.K at fallowfield, Dudley, Neasden and Coventry. Web1 RESEARCH PROBLEM Research problem forms the basis of most academic research study. It is based on this that the aim, objectives and the research questions of most dissertations are formulated. There must be identified problems that the dissertation seems to tackle, mostly business problems. Despite the popularity of franchising among business organizations and entrepreneurs nowadays as a business expansion and development strategy, it has been unacceptable to some entrepreneurs because of its disadvantages and risks involved. To these groups of individuals, setting up and management of owned business is the best option, no matter which forms it take to start. The assumption is that franchising is a system of building, expanding and adding value to someone else existing business, which many entrepreneurs will always avoid, as Norman(2006) indicated Many conclude the time, effort, money and shift in emphasis from running a business to helping others run businesses is not right for their companies,(p3) On the other side, some individuals choose franchising as their best option to start up business because of its merits and less risk involved in starting business. To these pro-franchising entrepreneurs, it plays a major role in business growth and expansion, especially in retail food industry globally. This research, therefore critically examines these arguments and answer the question how is franchising vital to retail business growth and expansion according to the views of the pro- franchising business entrepreneurs. SIGNIFICACE OF THE STUDY Theoretically, a broad range of literature does exist on franchising concepts and in most instances, there seems to be gap between theory and practice in most business organizations. However, it is significant to find out the practicality of the literature in real life situations. It is essential therefore, to carry out this study in order to find out whether in reality the ideas provided by literatures are actually revolving around management issues and applied to business organizations. The findings of this study will assist a wide range of stakeholders interested in franchising business including the government, private sectors, and local authorities to increase the general understanding and knowledge of franchising particularly in the food sector. To the researchers, academicians, it helps deepen further research in business development who will be interested in franchising in the future. RESEARCH AIM AND OBJECTIVES The main aim of this dissertation is to investigate how franchising play an essential role in retail business growth and expansion in the food industry. Research Objectives In order to achieve the above stated aim, the following objectives will be specified: Analyze the impacts and importance of franchising (business format) on organizations (business) growth and expansion. Assess the benefits of franchised businesses on the socio-economic growth of the economy. To determine whether economic conditions affects the success of franchising as a strategy for business growth and expansion. Investigate the importance of the franchisee-franchisor relationship on the business growth and expansion. Examine the risks involved in the franchising relationship. Examine the effects/impacts of globalization on franchising as a business growth and expansion strategy. To make suggestions and recommendations based on the findings elicited by the study. THE SCOPE OF THE STUDY The study was carried out in London covering using one of the McDonalds restaurants as the study area. The content of the study was to understand how franchising contributes to business growth and expansion in retail business sector. THE STUDY AREA London is one of the cities of England; it is the capital city of England and the United Kingdom. It has 32 boroughs, of which 13 are in the inner London and 19 constitute the outer London. (Office for National Statistics Online). Web2cited. It is a growing city spreading out and swallowing many villages and towns in the south east of England. Because of this, there are many conflicting definitions of London and Greater London and the population of London varies accordingly. As the capital city, London occupies over 6,267 square miles (16,043km2). London population is heavily concentrated at about 4,539 people per sq km/ 11,568 per sq mi. Web3 According to the figure from the April 2001 census, London population was 7,172,000. This represents 14.6 percent of the total population of Britain. The population as of mid 2005 was thought to have been increased to 7,517,700 of which about half of this figure lives in inner and central London and the remaining lives in outer boroughs. Web 3 Londons population has grown every year since 1988, and it is likely that in the years to 2031, it will continue its steady growth. The study area lies in inner London borough of Westminster, which lies in the busy business environment of the city (central business district), It is very close to the seat of power, the parliament, and it is very close to many international business environments, busy London streets, tourist attractions like the London eye, Trafalgar square, British museum, National Gallery, National Art gallery, Covent Garden- since its redevelopment in the 1970s has become a popular piazza and nucleus for visitor activity in Londons cultural district with theatre, opera and ballet venues. (Page et al, 2001.p122). London is a multicultural city, where different people from around the world lives and study, it comprises of individuals with diverse cultural background. Because of the above description about the study area, it has become an important area to carry out this research, because of the concentration of other franchised business in the area. STRUCTURE OF THE RESEARCH Chapter One (Introduction): This state clearly the purpose of the dissertation, it includes the background of the study, significant of study, the statement of the research problems, organization background, the research aims and objectives, scope and limitations of the study. It also describes the study area briefly. Chapter Two (Literature Review): This section deals with the academic review of texts, journals, articles and so on, relevant to this research topic. It also discusses model and relevant theoretical ideas on the subject matter. Chapter Three (Research Methodology): comprises the methodology used for this study. It includes the styles and techniques chosen in collecting primary and secondary data/ informations for this research purpose. Chapter Four (Data Analysis/ Research Findings): The chapter that report and describes the findings of the survey to be undertaken, it describes both primary and secondary findings. Chapter Five (Conclusions and Recommendations): This chapter set out the main findings of the dissertations linking it with the literature reviews and the research findings. It also sets out clear recommendations which came out of the research work. CHAPTER TWO LITERATURE REVIEW INTRODUCTION This chapter provides a review of relevant literatures on franchising. It will be used as a base to throw more light on the importance of franchising concept and the roles it plays in business growth and expansion. The literatures were selected and critically evaluated in a bid to sift the relevant informations, and portray the opinions of relevant authors. It offers academic insight to research previously conducted by authors on the importance of franchising to retail business growth. Lastly, the section acknowledges the principal research questions for this study. DEFINITIONS OF FRANCHISING CONCEPT Hill, (2008) defines franchising as a specialized form of licensing in which the franchisor not only sells the intangible property (normally a trademark) to the franchisee, but it also insists that the franchisee agree to abide by strict rules as to how it does business, (p.408). It usually involves long term commitments than licensing. On the other hand, Business format franchising is a joint venture between an independent person (the franchisee) and a business owner (the franchisor) who wants to expand its activities. The venture is governed by a contract. This gives the franchisee the right to operate using the franchisors trade name/ trademark, in accordance with a business format or blueprint. All aspects of the franchisees business are strictly controlled including image, products or service, systems and administration. (HSBC Bank, 2009.p1) The franchisee pays certain amount of money for the right to use the franchisors trademark. Firms use franchise arrangements to extend scarce firm resources, because the franchisee puts up both an initial fee and much of the capital investment, franchisors are able to expand their markets without having to generate capital by themselves, and in most cases exploit on the knowledge of the local entrepreneurs in expanding their business. This is an attractive option, particularly in mass consumer services such as fast food that require the construction of many units to achieve brand name recognition and increased market share like McDonalds Restaurants. BRIEF HISTORY AND DEVELOPMENT IN FRANCHISING Franchising is highly developed in the USA, although popular in the UK, but a recent phenomenon. Its development dates back to the end of the American civil war (1865), when the singer sewing company franchised exclusive sales territories to financially independent operators. In 1898, General motors used independently owned businesses to increase its distribution outlet. (Lancaster Reynolds, 2005, p160).At some point, there were some form of disagreements and arguments among historians in the United States regarding when the franchise system first started. According to Bythe Bennett,(2008), franchising began to gain acceptance as a viable business arrangement with the growth of automobile industry, and also in the petroleum industry during the 1930s, (p.234) Franchising became one of the fastest growing types of retailing business in the United Kingdom in recent years.It was introduced into the UK in the early 1950s and since those early days, has become respectable and often very profitable business concept as a result of explosion in the number of franchises being operated. Today franchising encompasses products from pipes to pastries and includes such well known names as Body Shop, Kentucky Fried Chicken, McDonalds, and so on. (Lancaster Massingham, 1999, p269). For instance, Over 80% of Mc Donald restaurants worldwide are owned and operated by local entrepreneurs. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today, McDonalds has over 300,000 restaurants in 119 countries outside the U.S or in non-traditional site locations in the US. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. Of course, the most well known restaurant franchise in the world today is McDonalds and so much has been written about Ray krok and the McDonalds brothers that McDonalds and Crock have become an institution. (Teixeira, 2005. p.20-21). Teixeira, (2005, p21), indicated that during 1960s and 1970s, the growth of franchise industry exploded and continued to gain appeal with a boom mostly in Europe, on an increased rate, and this has been supported also by welsh (1992) in Doole Robin (2004) franchising has grown rapidly during the 1990s due to the strong interest in a variety of franchise formats, (p.230). These successes remain an ongoing process. According to Ghauri Cateora (2005, p.280), franchising has become the fastest growing market entry strategy, it is often among the first types of foreign retail business to open in the emerging market economies of Eastern Europe, the former USSR, and China. It has become successful as it is evidenced in most retail food business, and it has now become a major business growth and development and marketing strategy globally. It can be viewed from these two perspectives. McDonalds is a good example of organization that has grown with franchising strategy, (Hill, 2008.p.408). Franchising explosion in recent years however has increasingly saturated the domestic market, where businesses are opening in airports, sports stadiums, colleges, hospitals, parks, casinos, pools and other strategic locations globally. (Kotler Keller, 2006.p508) Lastly, the surge in franchising has been underpinned by the efforts of different bodies who regulates the activities of franchised organizations, like the International Franchise Association, (IFA), British Franchising Association, (BFA) various franchising organizations globally, which has developed codes of practice for franchising entrepreneurs, and in doing so, has recorded progress and greatly helped to reduce the risks to both franchisees and the franchisors. (BFA NatWest Bank, 1991). TYPES OF FRANCHISING Monir (1999 pp.164) identified two major types of franchising in his book. These include: First Generation/Product Distribution Franchising simply sells the franchisors products and is supplier-dealer relationships. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. This is often common with soft drink-bottling industries, automobile, and in petrol retailing. Second Generation/Business format franchising by contrast, the franchisor transfers a much more comprehensive business package (the format) to buyers of the franchisee. This contains most of the elements needed by the buyer to establish and replicate the business. The buyer also receives detailed instructions and guidance on how to operate the franchise successfully, managerial expertise, training and perhaps financial support if need be. Diagram 1: Showing Two major types of franchising There have been other divisions of franchising as recognized by other authors identified as important for the understanding of this research. Justis Judd, (2007, p.56) identifies two major types of franchising namely: product and trade name and business format franchising. Nathan, (2008 p.54) also classifies business format franchising into six major groupings as follows: executive, job, investment, management, retail, sales and distribution franchise. Also, on the other hand, Murray (2006, p.23), identifies four major categories as, Job, Retail, Management and Investment Franchising. Franchise Arrangements Beshel (2001,p3), reiterated that because of the possibilities of so many franchisors, industries and range of investments, there exists different types of franchise arrangements available to business owner. Two types of franchise arrangements were identified: Single-Unit(direct) franchise Multi-Unit Franchise ( Area development and Master development franchise) A single-unit (direct-unit) franchise is an agreement where the franchisor grants a franchisee the rights to open and operate one franchise unit. This is the simplest and most common type of franchise. It is possible, however, for a franchisee to purchase additional single-unit franchises once the original franchise unit begins to prosper, it is then considered a multiple, single-unit relationship. A multi-unit franchise is an agreement where the franchisor grants a franchisee the rights to open and operate more than one unit. Beshel (2001, p3), also identifies two ways in which multi-unit franchise can be achieved: An area development franchise or A master franchise. Under an area development franchise, a franchisee has the right to open more than one unit during a specific time, within a specified area. For instance, a franchisee may agree to open 5 units over a five year period in a specified territory, while master franchise agreement gives the franchisee more rights than an area development agreement. In addition to having the right and obligation to open and operate a certain number of units in a defined area, the master franchisee also has the right to sell franchises to other people within the territory, known as sub-franchises. Therefore, the master franchisee takes over many of the tasks, duties and benefits of the franchisor, such as providing support and training, as well as receiving fees and royalties, (Beshel, 2001, p3-4). Blair Lafontaine (2005, p.90) and Philip et al, (2006, p.77) also identifies the above four classifications as forms of franchising where all the four were grouped together. Building a strong foundation for a successful franchising strategy A successful franchising concept needs an appropriate business strategy and lots of facts have been identified as making a business appropriate to be franchised and make it worthwhile to invest in. According to HSBC Bank, (2009, p1), a well established and proven business format franchise from the franchisee perspective should provide an established market for the franchisors products and services, proven sales, marketing and operational procedures, the benefit of an established business name, training (ongoing support and help in running the business), also, where appropriate, help in finding, fitting out and furnishing premises. Hoffman Prebble (2008, p.68) also add some factors that influence the appropriateness of a business concept using franchising including; valuable System to sell, proprietary process/ advantage for making the product in getting to the end customers, a satisfactory brand/ trade name like McDonalds which will be acceptable to the larger population, and high Profit Margin business. On the other hand, Murray (2004,p.67), shows some possibilities in which potential franchisee get a proven business format and support from the franchisor, which includes, an entire business concept with no bits missing out, with the aid of the operating manuals, trademarks, logos, patents, and standard designs for the layout of the premises, colour and pattern of staff uniforms, accounting and financial systems, training and help to set up the business, continuing help and back-up once the business is operating, legal right to operate in an exclusive territory and marketing, public relations and advertising support, decor in case of retail franchises, the franchisor will provide design and advice for the fitting and decoration of the shop and the installation of any equipment necessary, records, the franchisor will provide the franchisee with sales report and accounts forms to assist the franchisee maintain accurate financial report. On the franchisors perspectives, Sherman (2003, p414), explains that in order for business growth through franchising, a secure foundation from which companys franchising programme has to be launched. He uses the concept of the responsible franchising as the only way to avoid failure and to ensure a harmonious relationship with the franchisees. He outlines some of the key components of a responsible franchising strategy. These includes, proven prototype location/ chains of stores, strong management team, sufficient capitalization, distinctive and protected trade identity, comprehensive training programmes franchisees, proprietary and proven methods of operation and management, field support staff who are skilled trainers and communicators, set of comprehensive legal documents, demonstrated market demand for the companys products and services, set of carefully developed, uniform site selection criteria and architectural standards, genuine understanding of the competition, relationship s with suppliers, lenders, real estates developers, franchisee profile and screening system, an effective system of reporting and record-keeping, research and development capabilities, communication system, national, regional and local advertising, marketing and so on. Sherman (2003, p.417), went further to acknowledge that Responsible franchising starts with an understanding of the strategic essence of the franchising structure. He identified three critical components of the franchise systems from the franchisors perspective. The brand, which creates the demand, allowing the franchisee to initially obtain customers, the brand includes the companys trademarks and service marks, its trade dress, decor and all of the intangible factors that create customer loyalty and build brand equity, the operating system, which essentially delivers the promise, thereby allowing the franchisee to maintain customer relationships and build loyalty, the ongoing support and training that the franchisors provide, supplying the franchisee with the tools and tips to expand its customer base and build its market share. Sherman, (2003,) also acknowledges the importance of customers in any responsible franchising business concept. He mentions that the responsibly built franchise system is one that provides value to its franchisees by teaching them how to get and keep as many customers as possible who consume as many products and services as possible, as often as possible,(p.417). He concludes that the focus must always be on the customer, where the franchisor essentially licenses and delegates the task of local brand building and market expansion to the franchisee in its local territory. (Sherman, 2003, p.417) Importance of Franchising To Business Growth and Expansion Franchising has gained much popularity in modern business environment over the years, because of its success in contributing to business growth and expansion globally which is the primary aim of this research. This can be viewed from the perspective of the franchisee and franchisor respectively. Sherman (2003) acknowledges the growth of a business via business-format franchising in the United States. He maintains that The ability to obtain operating efficiencies and economies of scale are among the reasons for franchising and one of the key components of a responsible franchising strategy is a proven type of location that will serve as a basis for a franchising strategy, (p.411). Over the past three decades, franchising has emerged as a popular expansion strategy for a variety of product and service companies. Sherman,(2003), points to the importance of franchising, he states that recent international franchise association (IFA) statistics demonstrates that retail sales from franchised outlets comprise nearly 50% of all retail sales in the U.S, estimated at more than $900 billion and employing some nine million people in 2000. (p.411) Also in his view, Sherman,( 2003,p 411), points out to what has made franchising so popular in the U.S. and globally as a business development and expansion strategy, from the franchisors view, franchising represents an efficient method of rapid market penetration and product distribution, without the typical capital costs associated with internal expansion.On the other hand, from the franchisees perspective, franchising is regarded as a method of owning a business but with a less severe chance of failure due to the initial and ongoing training and support services offered by the franchisor. According to Shay (2009, p.6) franchising is the key to Global Economic Recovery and that franchise businesses represent some of the worlds best brands. He went on to explain the rate at which fra Role of Franchising in Business Growth Role of Franchising in Business Growth CHAPTER ONE INTRODUCTION INTRODUCTION Franchising has become one of the most recognizable business formats and an internationalization strategy for business practitioners globally and also in the United Kingdom especially in the way entrepreneurs are operating under other peoples business concept. It has emerged over the years as a popular expansion strategy for a variety of product and service companies. This research critically examines how franchising play vital role in retail business growth and expansion in the food industry, using the Strand Mc Donalds as a case study. The research looks at the importance of franchising, and will be very informative for organizations and stakeholders directly and indirectly involves in franchising business. This chapter looks at the research background, organization background, the research problem, the aim and objectives of the study, the scope and limitations, brief introduction of the study area and the structure of the research. RESEARCH BACKGROUND Franchising is basically a specialized form of licensing in which the franchisor not only leases intangible property (normally a trademark) to the franchisee but also insists that the franchisee agree to abide by strict rules as to how it does business. The franchisor will often assist the franchisee to run the business on an ongoing basis, (Hill 2008.pp 408). It is similar to licensing, although franchising tends to involve longer term commitments than licensing. Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise agreement, namely: the Franchisor, who lends his trade mark or trade name and a business system; and the Franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisors name and system of operations, technically, the contract binding the two parties is the franchise. Franchising has emerged in recent years as a highly significant strategy for business growth, job creation, and economic development at both local and international retail business arena, (Hoffman Prebble, 1995.p 80). It has moved from traditional product (trade mark) areas such as automobiles, petroleum and soft -drink bottlers to be a more proven format business concept. Over 80% of Mc Donald restaurants worldwide are owned and operated by local businessmen and women. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. Of course, the most well known restaurant franchise in the worlds is McDonalds. So much has been written about Ray Kroc and the McDonalds brothers that McDonalds and Crock have become an institution. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today there are more than 30,000 McDonalds in 118 countries. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. (Teixeira, 2005, p. 20). The international franchise association estimates that American consumers spend approximately 1.3 trillion dollars on franchise goods and services on an annual basis. (Teixeira 2005, p.19). This shows that the franchise strategy is one of the important aspects in expanding business and economic development. Different research methods will be used to analyze data/ findings for this research, and the sources of data will include observations and interviews. This research therefore, focuses on the importance of franchising as a business growth and expansion strategy from both the franchisee and the franchisors perspective. It also examines the relationship that exists between the franchisee and the franchisor .The benefits of franchising to Mc Donalds (franchisors) in expanding its business globally and its international market position through leveraging its brand name and business process through the utilization of the capital and local management of its franchisees will also be examine in this research. ORGANIZATION BACKGROUND McDonalds Corporation (McDonalds) is one of the worlds largest foodservice retailing chain. The company is known for its burgers and fries which it sells through more than 31,900 fast-food restaurants in over 100 countries. The company originated and operates mainly in the US and has expanded globally to over 100 countries including United Kingdom. It is headquartered in Oak Brook, Illinois and employs about 400,000people. The company recorded revenues of $23,522.4 million during fiscal year ending December 2008 (FY2008), an increase of 3.2% over FY2007. The operating profit of the company was $6,442.9 million during FY2008, an increase of 66.1% over FY2007. The net profit was $4,313.2 million in FY2008, an increase of 80.1% over FY2007. (McDonalds Corporation Company profile, (Data monitor) June 2009, p.16) McDonalds restaurants offer a substantially uniform menu, although there might be geographic variations. In financial year 2008, the company operated more than 31,900 fast food restaurants in over 100 countries in the following geographic segments: the US; Europe; Asia Pacific, Middle East and Africa (APMEA); Latin America and Canada. The company is one of the worlds largest food service retailing chain, preparing and serving a range of foods. All McDonalds restaurants offer a standard menu, which comprise food items such as hamburgers, cheeseburgers, chicken sandwiches, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, French fries, salads, milk shakes, desserts and ice cream sundaes. Some McDonalds restaurants offer additional food items to suit local taste and preferences and sell a variety of other products during limited-time promotions. (McDonalds Corporation Company profile (Datamonitor), June 2009, p.5) McDonalds generates revenues through company operated restaurants and franchisee restaurants where over 6,500 are operated by the company and over 25,400 are operated by franchisees and affiliates. The companys revenue comprises sales from company operated restaurants and fees as well as rent from franchisees and affiliates. Under the franchise arrangement, the franchisees invest in the equipment, signage, seating and decor, while the company owns or leases the land and building. Franchisees pay the company service fees and rent for premises. A service fee is set as a percentage of sales, while rent and other terms of occupancy are stipulated in the franchise agreement, which is drawn for a period of 20 years. (McDonalds Corporation Company profile, June 2009) The company and its franchisees as well as affiliates source purchase food, packaging, equipment and other goods from approved suppliers. The company maintains quality standards through assurance laboratories around the world. A quality assurance board, including the companys technical, safety and supply chain specialists, provide guidance on all aspects of food quality and safety. The major competitors of McDonalds include Starbucks corporations, Burger Kings Inc, Kentucky Fried Chicken (KFC), and other upcoming high streets food restaurants worldwide. (McDonalds Corporation Company profile, (Datamonitor) June 2009) In October 1974, the company opened its 3000th restaurant and the first in the U.K in woolwich, south-east London, (Business franchise, 2009). The U.K headoffice was sited in Hampstead, North London.Web1 Also in 1986, the first U.K franchisee- operated restaurant opened in Hayes, Middlesex, (Business franchise,2009) and the first Drive-thru restaurants opened in U.K at fallowfield, Dudley, Neasden and Coventry. Web1 RESEARCH PROBLEM Research problem forms the basis of most academic research study. It is based on this that the aim, objectives and the research questions of most dissertations are formulated. There must be identified problems that the dissertation seems to tackle, mostly business problems. Despite the popularity of franchising among business organizations and entrepreneurs nowadays as a business expansion and development strategy, it has been unacceptable to some entrepreneurs because of its disadvantages and risks involved. To these groups of individuals, setting up and management of owned business is the best option, no matter which forms it take to start. The assumption is that franchising is a system of building, expanding and adding value to someone else existing business, which many entrepreneurs will always avoid, as Norman(2006) indicated Many conclude the time, effort, money and shift in emphasis from running a business to helping others run businesses is not right for their companies,(p3) On the other side, some individuals choose franchising as their best option to start up business because of its merits and less risk involved in starting business. To these pro-franchising entrepreneurs, it plays a major role in business growth and expansion, especially in retail food industry globally. This research, therefore critically examines these arguments and answer the question how is franchising vital to retail business growth and expansion according to the views of the pro- franchising business entrepreneurs. SIGNIFICACE OF THE STUDY Theoretically, a broad range of literature does exist on franchising concepts and in most instances, there seems to be gap between theory and practice in most business organizations. However, it is significant to find out the practicality of the literature in real life situations. It is essential therefore, to carry out this study in order to find out whether in reality the ideas provided by literatures are actually revolving around management issues and applied to business organizations. The findings of this study will assist a wide range of stakeholders interested in franchising business including the government, private sectors, and local authorities to increase the general understanding and knowledge of franchising particularly in the food sector. To the researchers, academicians, it helps deepen further research in business development who will be interested in franchising in the future. RESEARCH AIM AND OBJECTIVES The main aim of this dissertation is to investigate how franchising play an essential role in retail business growth and expansion in the food industry. Research Objectives In order to achieve the above stated aim, the following objectives will be specified: Analyze the impacts and importance of franchising (business format) on organizations (business) growth and expansion. Assess the benefits of franchised businesses on the socio-economic growth of the economy. To determine whether economic conditions affects the success of franchising as a strategy for business growth and expansion. Investigate the importance of the franchisee-franchisor relationship on the business growth and expansion. Examine the risks involved in the franchising relationship. Examine the effects/impacts of globalization on franchising as a business growth and expansion strategy. To make suggestions and recommendations based on the findings elicited by the study. THE SCOPE OF THE STUDY The study was carried out in London covering using one of the McDonalds restaurants as the study area. The content of the study was to understand how franchising contributes to business growth and expansion in retail business sector. THE STUDY AREA London is one of the cities of England; it is the capital city of England and the United Kingdom. It has 32 boroughs, of which 13 are in the inner London and 19 constitute the outer London. (Office for National Statistics Online). Web2cited. It is a growing city spreading out and swallowing many villages and towns in the south east of England. Because of this, there are many conflicting definitions of London and Greater London and the population of London varies accordingly. As the capital city, London occupies over 6,267 square miles (16,043km2). London population is heavily concentrated at about 4,539 people per sq km/ 11,568 per sq mi. Web3 According to the figure from the April 2001 census, London population was 7,172,000. This represents 14.6 percent of the total population of Britain. The population as of mid 2005 was thought to have been increased to 7,517,700 of which about half of this figure lives in inner and central London and the remaining lives in outer boroughs. Web 3 Londons population has grown every year since 1988, and it is likely that in the years to 2031, it will continue its steady growth. The study area lies in inner London borough of Westminster, which lies in the busy business environment of the city (central business district), It is very close to the seat of power, the parliament, and it is very close to many international business environments, busy London streets, tourist attractions like the London eye, Trafalgar square, British museum, National Gallery, National Art gallery, Covent Garden- since its redevelopment in the 1970s has become a popular piazza and nucleus for visitor activity in Londons cultural district with theatre, opera and ballet venues. (Page et al, 2001.p122). London is a multicultural city, where different people from around the world lives and study, it comprises of individuals with diverse cultural background. Because of the above description about the study area, it has become an important area to carry out this research, because of the concentration of other franchised business in the area. STRUCTURE OF THE RESEARCH Chapter One (Introduction): This state clearly the purpose of the dissertation, it includes the background of the study, significant of study, the statement of the research problems, organization background, the research aims and objectives, scope and limitations of the study. It also describes the study area briefly. Chapter Two (Literature Review): This section deals with the academic review of texts, journals, articles and so on, relevant to this research topic. It also discusses model and relevant theoretical ideas on the subject matter. Chapter Three (Research Methodology): comprises the methodology used for this study. It includes the styles and techniques chosen in collecting primary and secondary data/ informations for this research purpose. Chapter Four (Data Analysis/ Research Findings): The chapter that report and describes the findings of the survey to be undertaken, it describes both primary and secondary findings. Chapter Five (Conclusions and Recommendations): This chapter set out the main findings of the dissertations linking it with the literature reviews and the research findings. It also sets out clear recommendations which came out of the research work. CHAPTER TWO LITERATURE REVIEW INTRODUCTION This chapter provides a review of relevant literatures on franchising. It will be used as a base to throw more light on the importance of franchising concept and the roles it plays in business growth and expansion. The literatures were selected and critically evaluated in a bid to sift the relevant informations, and portray the opinions of relevant authors. It offers academic insight to research previously conducted by authors on the importance of franchising to retail business growth. Lastly, the section acknowledges the principal research questions for this study. DEFINITIONS OF FRANCHISING CONCEPT Hill, (2008) defines franchising as a specialized form of licensing in which the franchisor not only sells the intangible property (normally a trademark) to the franchisee, but it also insists that the franchisee agree to abide by strict rules as to how it does business, (p.408). It usually involves long term commitments than licensing. On the other hand, Business format franchising is a joint venture between an independent person (the franchisee) and a business owner (the franchisor) who wants to expand its activities. The venture is governed by a contract. This gives the franchisee the right to operate using the franchisors trade name/ trademark, in accordance with a business format or blueprint. All aspects of the franchisees business are strictly controlled including image, products or service, systems and administration. (HSBC Bank, 2009.p1) The franchisee pays certain amount of money for the right to use the franchisors trademark. Firms use franchise arrangements to extend scarce firm resources, because the franchisee puts up both an initial fee and much of the capital investment, franchisors are able to expand their markets without having to generate capital by themselves, and in most cases exploit on the knowledge of the local entrepreneurs in expanding their business. This is an attractive option, particularly in mass consumer services such as fast food that require the construction of many units to achieve brand name recognition and increased market share like McDonalds Restaurants. BRIEF HISTORY AND DEVELOPMENT IN FRANCHISING Franchising is highly developed in the USA, although popular in the UK, but a recent phenomenon. Its development dates back to the end of the American civil war (1865), when the singer sewing company franchised exclusive sales territories to financially independent operators. In 1898, General motors used independently owned businesses to increase its distribution outlet. (Lancaster Reynolds, 2005, p160).At some point, there were some form of disagreements and arguments among historians in the United States regarding when the franchise system first started. According to Bythe Bennett,(2008), franchising began to gain acceptance as a viable business arrangement with the growth of automobile industry, and also in the petroleum industry during the 1930s, (p.234) Franchising became one of the fastest growing types of retailing business in the United Kingdom in recent years.It was introduced into the UK in the early 1950s and since those early days, has become respectable and often very profitable business concept as a result of explosion in the number of franchises being operated. Today franchising encompasses products from pipes to pastries and includes such well known names as Body Shop, Kentucky Fried Chicken, McDonalds, and so on. (Lancaster Massingham, 1999, p269). For instance, Over 80% of Mc Donald restaurants worldwide are owned and operated by local entrepreneurs. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today, McDonalds has over 300,000 restaurants in 119 countries outside the U.S or in non-traditional site locations in the US. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. Of course, the most well known restaurant franchise in the world today is McDonalds and so much has been written about Ray krok and the McDonalds brothers that McDonalds and Crock have become an institution. (Teixeira, 2005. p.20-21). Teixeira, (2005, p21), indicated that during 1960s and 1970s, the growth of franchise industry exploded and continued to gain appeal with a boom mostly in Europe, on an increased rate, and this has been supported also by welsh (1992) in Doole Robin (2004) franchising has grown rapidly during the 1990s due to the strong interest in a variety of franchise formats, (p.230). These successes remain an ongoing process. According to Ghauri Cateora (2005, p.280), franchising has become the fastest growing market entry strategy, it is often among the first types of foreign retail business to open in the emerging market economies of Eastern Europe, the former USSR, and China. It has become successful as it is evidenced in most retail food business, and it has now become a major business growth and development and marketing strategy globally. It can be viewed from these two perspectives. McDonalds is a good example of organization that has grown with franchising strategy, (Hill, 2008.p.408). Franchising explosion in recent years however has increasingly saturated the domestic market, where businesses are opening in airports, sports stadiums, colleges, hospitals, parks, casinos, pools and other strategic locations globally. (Kotler Keller, 2006.p508) Lastly, the surge in franchising has been underpinned by the efforts of different bodies who regulates the activities of franchised organizations, like the International Franchise Association, (IFA), British Franchising Association, (BFA) various franchising organizations globally, which has developed codes of practice for franchising entrepreneurs, and in doing so, has recorded progress and greatly helped to reduce the risks to both franchisees and the franchisors. (BFA NatWest Bank, 1991). TYPES OF FRANCHISING Monir (1999 pp.164) identified two major types of franchising in his book. These include: First Generation/Product Distribution Franchising simply sells the franchisors products and is supplier-dealer relationships. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. This is often common with soft drink-bottling industries, automobile, and in petrol retailing. Second Generation/Business format franchising by contrast, the franchisor transfers a much more comprehensive business package (the format) to buyers of the franchisee. This contains most of the elements needed by the buyer to establish and replicate the business. The buyer also receives detailed instructions and guidance on how to operate the franchise successfully, managerial expertise, training and perhaps financial support if need be. Diagram 1: Showing Two major types of franchising There have been other divisions of franchising as recognized by other authors identified as important for the understanding of this research. Justis Judd, (2007, p.56) identifies two major types of franchising namely: product and trade name and business format franchising. Nathan, (2008 p.54) also classifies business format franchising into six major groupings as follows: executive, job, investment, management, retail, sales and distribution franchise. Also, on the other hand, Murray (2006, p.23), identifies four major categories as, Job, Retail, Management and Investment Franchising. Franchise Arrangements Beshel (2001,p3), reiterated that because of the possibilities of so many franchisors, industries and range of investments, there exists different types of franchise arrangements available to business owner. Two types of franchise arrangements were identified: Single-Unit(direct) franchise Multi-Unit Franchise ( Area development and Master development franchise) A single-unit (direct-unit) franchise is an agreement where the franchisor grants a franchisee the rights to open and operate one franchise unit. This is the simplest and most common type of franchise. It is possible, however, for a franchisee to purchase additional single-unit franchises once the original franchise unit begins to prosper, it is then considered a multiple, single-unit relationship. A multi-unit franchise is an agreement where the franchisor grants a franchisee the rights to open and operate more than one unit. Beshel (2001, p3), also identifies two ways in which multi-unit franchise can be achieved: An area development franchise or A master franchise. Under an area development franchise, a franchisee has the right to open more than one unit during a specific time, within a specified area. For instance, a franchisee may agree to open 5 units over a five year period in a specified territory, while master franchise agreement gives the franchisee more rights than an area development agreement. In addition to having the right and obligation to open and operate a certain number of units in a defined area, the master franchisee also has the right to sell franchises to other people within the territory, known as sub-franchises. Therefore, the master franchisee takes over many of the tasks, duties and benefits of the franchisor, such as providing support and training, as well as receiving fees and royalties, (Beshel, 2001, p3-4). Blair Lafontaine (2005, p.90) and Philip et al, (2006, p.77) also identifies the above four classifications as forms of franchising where all the four were grouped together. Building a strong foundation for a successful franchising strategy A successful franchising concept needs an appropriate business strategy and lots of facts have been identified as making a business appropriate to be franchised and make it worthwhile to invest in. According to HSBC Bank, (2009, p1), a well established and proven business format franchise from the franchisee perspective should provide an established market for the franchisors products and services, proven sales, marketing and operational procedures, the benefit of an established business name, training (ongoing support and help in running the business), also, where appropriate, help in finding, fitting out and furnishing premises. Hoffman Prebble (2008, p.68) also add some factors that influence the appropriateness of a business concept using franchising including; valuable System to sell, proprietary process/ advantage for making the product in getting to the end customers, a satisfactory brand/ trade name like McDonalds which will be acceptable to the larger population, and high Profit Margin business. On the other hand, Murray (2004,p.67), shows some possibilities in which potential franchisee get a proven business format and support from the franchisor, which includes, an entire business concept with no bits missing out, with the aid of the operating manuals, trademarks, logos, patents, and standard designs for the layout of the premises, colour and pattern of staff uniforms, accounting and financial systems, training and help to set up the business, continuing help and back-up once the business is operating, legal right to operate in an exclusive territory and marketing, public relations and advertising support, decor in case of retail franchises, the franchisor will provide design and advice for the fitting and decoration of the shop and the installation of any equipment necessary, records, the franchisor will provide the franchisee with sales report and accounts forms to assist the franchisee maintain accurate financial report. On the franchisors perspectives, Sherman (2003, p414), explains that in order for business growth through franchising, a secure foundation from which companys franchising programme has to be launched. He uses the concept of the responsible franchising as the only way to avoid failure and to ensure a harmonious relationship with the franchisees. He outlines some of the key components of a responsible franchising strategy. These includes, proven prototype location/ chains of stores, strong management team, sufficient capitalization, distinctive and protected trade identity, comprehensive training programmes franchisees, proprietary and proven methods of operation and management, field support staff who are skilled trainers and communicators, set of comprehensive legal documents, demonstrated market demand for the companys products and services, set of carefully developed, uniform site selection criteria and architectural standards, genuine understanding of the competition, relationship s with suppliers, lenders, real estates developers, franchisee profile and screening system, an effective system of reporting and record-keeping, research and development capabilities, communication system, national, regional and local advertising, marketing and so on. Sherman (2003, p.417), went further to acknowledge that Responsible franchising starts with an understanding of the strategic essence of the franchising structure. He identified three critical components of the franchise systems from the franchisors perspective. The brand, which creates the demand, allowing the franchisee to initially obtain customers, the brand includes the companys trademarks and service marks, its trade dress, decor and all of the intangible factors that create customer loyalty and build brand equity, the operating system, which essentially delivers the promise, thereby allowing the franchisee to maintain customer relationships and build loyalty, the ongoing support and training that the franchisors provide, supplying the franchisee with the tools and tips to expand its customer base and build its market share. Sherman, (2003,) also acknowledges the importance of customers in any responsible franchising business concept. He mentions that the responsibly built franchise system is one that provides value to its franchisees by teaching them how to get and keep as many customers as possible who consume as many products and services as possible, as often as possible,(p.417). He concludes that the focus must always be on the customer, where the franchisor essentially licenses and delegates the task of local brand building and market expansion to the franchisee in its local territory. (Sherman, 2003, p.417) Importance of Franchising To Business Growth and Expansion Franchising has gained much popularity in modern business environment over the years, because of its success in contributing to business growth and expansion globally which is the primary aim of this research. This can be viewed from the perspective of the franchisee and franchisor respectively. Sherman (2003) acknowledges the growth of a business via business-format franchising in the United States. He maintains that The ability to obtain operating efficiencies and economies of scale are among the reasons for franchising and one of the key components of a responsible franchising strategy is a proven type of location that will serve as a basis for a franchising strategy, (p.411). Over the past three decades, franchising has emerged as a popular expansion strategy for a variety of product and service companies. Sherman,(2003), points to the importance of franchising, he states that recent international franchise association (IFA) statistics demonstrates that retail sales from franchised outlets comprise nearly 50% of all retail sales in the U.S, estimated at more than $900 billion and employing some nine million people in 2000. (p.411) Also in his view, Sherman,( 2003,p 411), points out to what has made franchising so popular in the U.S. and globally as a business development and expansion strategy, from the franchisors view, franchising represents an efficient method of rapid market penetration and product distribution, without the typical capital costs associated with internal expansion.On the other hand, from the franchisees perspective, franchising is regarded as a method of owning a business but with a less severe chance of failure due to the initial and ongoing training and support services offered by the franchisor. According to Shay (2009, p.6) franchising is the key to Global Economic Recovery and that franchise businesses represent some of the worlds best brands. He went on to explain the rate at which fra