Wednesday, August 26, 2020

Responding to Wii Essay Example

Reacting to Wii Essay Then again, there are down engineers, who give the games to the particular reassure with which end-clients play. Both end-clients and game engineers are clients of suppliers of computer game consoles, to be specific Nintendo (WI reassure), Sony (Palpitation 3 support), and Microsoft (Oxbow 360 comfort). They are clients since suppliers go into exchanges with every one of them and both are wellsprings of income streams, end clients through the acquisition of computer game consoles and game engineers through the installment of sovereignties for the option to sell games for the computer game support. End clients and game engineers additionally do exchanges between them, to be specific through the procurement of games offered for the reassure. There is a distinction however in the quantity of connections, as designers build up exchanges with each of the three, while end clients just with one of the three suppliers. The market isn't just a case of a stage, however above all of the presence of system externalities in the market. End clients discover more an incentive In their consoles as the end client base Increases, since every individual would have the option to share and trade gaming encounters with more end diviners. We will compose a custom article test on Responding to Wii explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Responding to Wii explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Responding to Wii explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer They additionally discover more an incentive in their consoles as the other pool of clients, that is, game engineers, increments. This is because of the way that progressively game designers infer more games accessible to browse. Designers likewise discover more an incentive in the stage as the quantity of end clients increments, since having an adequate number of buyers of their games Is the thing that decides the benefit of their product improvement endeavors. Suppliers of computer game consoles finance end clients, since these clients are more value delicate than game designers and are the ones ho have a higher enthusiasm for getting high caliber from the gaming experience. At the point when another comfort is propelled, the value that end clients pay for their consoles is for the most part beneath or at the expense of creation. Costs of games, then again, for the most part rely upon the nature of each title, on the pool of titles accessible for each comfort, and on the general notoriety of game engineers and distributers. Game designers pay suppliers of computer game consoles a fixed eminence for each game created for the comfort. Current contenders for Nintendo are Sony and Microsoft. Up until Wigs dispatch, it tends to be said that the three reassure suppliers contended precisely for a similar end client showcase, specifically customary video gamers. By then Sony, with the Play Stations 2 and 3 was an unmistakable in the market, in view of a superior quality item. Nintendo, through the dispatch of Its WI support, Introduced an extreme Innovation, which broadened video gaming Into client portions that had not been reached Deter: Tamales, ladies, more established individuals, sports darlings, Ana trotter another route AT playing with the video reassure considerably more intuitive. This expansion is the thing that has given Nintendo the administration in the market, not predominant assets or abilities that are difficult to imitate. Rivalry from built up rivals is the most significant wellspring of serious weight in the business. Being in a stage showcase with organize externalities, the three suppliers fight for a more extensive end client base that will make their foundation much progressively significant to the two sides of the market. It is essential to shoulder as a main priority, notwithstanding, that the stage advertise is crossing limits into the more extensive home PC and media outlets, an issue that is determinant in Microsofts choice to enter the computer game industry. This is essential to consider while assessing the benefit of the business, for low or negative returns of certain players don't infer that the business isn't conceivably gainful. Specifically, Microsofts objectives are presumably progressively related with fortifying the system impacts of the stage with an eye set on offering items and administrations past gaming. Nintendo, then again, is presumably progressively centered around the advancement of the gaming business just, with no view to intersection further limits. Furthermore, both Nintendo and Sony have a compact comfort (Nintendo ADS and Sony SSP) which channels their situation in the market and gives a wellspring of economies of scale. Force in the business lies with suppliers of computer game consoles. Game engineers rely upon the mechanical capacities of the consoles to offer new alluring games. Reassure suppliers can figure out which game designers can offer items for their foundation, and it is comfort suppliers who offer the improvement instruments and bolster required for programming advancement endeavors. End clients, albeit profoundly energetic by quality, at last breaking point their decision of computer game insoles to the contributions of the market, in light of their value affectability and saw complete expense of proprietorship. End clients unmistakably esteem the items offered in the business, as prove by the way that all most recent age reassures sold out at dispatch and the three organizations experienced gracefully lack to satisfy need. They moreover face exchanging costs, given that their bought games can't be played with a contenders reassure. At long last, end clients, freely of the support need to approach all games, so most engineers are compelled to create variants for the three insoles, and their capacity is in this manner constrained. Microchip makers (Intel, MOM, Toshiba), in spite of the fact that providing an item that is exceptionally significant for the mechanical abilities of the consoles, come up short on the ability to order power because of the way that their business connection with their clients isn't restricted to support creation yet rather incorporate the more extensive buyer gadgets ventures. Sometimes, explicitly with the Oxbow and Palpitations, producing isn't done by the organization itself, yet rather is re-appropriated to assembling organizations, (for example, Hon. Ha Precision Industry). These don't hold, be that as it may, significant force inside the business, given the significance of their significant clients in their all out deals. Substitutes in this industry are other home theater setups that are not really centered around computer games. PC-based computer games could likewise be viewed as a substitute, just as portable gaming. Be that as it may, none of these intently substitute support gaming. Compact consoles speak to an augmentation, as permit end clients to play in another condition. There are high boundaries to section since arrange impacts are solid, multi-homing costs Tort Ana clients lead youngster to lean toward navels a couple of consoles, Ana current reassure suppliers appreciate showcase power. An exceptionally evolved innovation is another hindrance. For another player to enter it would need to offer a prevalent support, with a similarity that permits end clients to utilize the games they have put resources into, or retaining the cost that end clients would cause while thinking about the switch. Comfort improvement and promoting, notwithstanding, require billions of dollars, building associations with engineers, and aloof reaction from current support suppliers. Envelopment from various stage markets could hypothetically be conceivable, yet existing players (for the most part Microsoft and Sony) could likewise be in a situation to counter-encompass. Because of the key players experience and abilities in other innovation organizations more extensive than video gaming, the business has advanced by including functionalities and administrations past the gaming experience. Stage envelopment endeavors by another stage market could prompt value wars that diminish the appeal of the business to possible participants. Nintendo, Sony and Microsoft are for the most part very much situated inside the business. They all have developing cut off client bases and associations with game designers, prompting system externalities in their foundation markets. Nintendo has consistently had higher working edges, in any event, when Sony was the pioneer of the business. This is generally, nonetheless, a consequence of the higher eminence charges that they extricate from game designers, an appropriation of intensity that won't really hold to the future, taking into account that contenders can possibly offer energizing and alluring abilities for engineers in their new consoles. Higher edges may likewise be the aftereffect of having a higher extent of Ames created in-house, which would be an indication that their mastery are in game advancement instead of in comforts. Sony and Microsoft, given their innovative abilities, relations with suppliers and advertising skill, may be in a superior situation to additionally advance the functionalities past the gaming experience as the business crosses limits. Microsofts skill in advanced conveyance could put it in a superior situation to lessen costs and extend their range, and along these lines permit them to make some key moves that could improve their present market position s an inaccessible third. Vital Resources and Capabilities of Nintendo and Competitors The video gaming industry, and explicitly the arrangement Microsoft has particular abilities in item improvement, advertising, and dissemination. They are likewise celebrated for sorting out for imagination, implying that they urge difference and analysis to prod better innovative arrangements. They additionally have qualities in the adaptability of their creation, as in they can react rapidly to item advancement openings (mostly because of their re-appropriating game plans). At long last, Microsoft has massive monetary assets. This is significant when you consider that they can additionally create limits that they need through air conditioning

Saturday, August 22, 2020

Traditionl Healers in Latin America Free Essays

Presentation Traditional healers otherwise called curanderismo are significant piece of Latin American culture, society and a lifestyle. Conventional healers have been a piece of Latin American culture for a large number of years and even today are considered as significant as the customary medicinal services experts (Avila, 1999). The administrations of these healers are utilized widely and they are very much regarded and respected individuals from the network. We will compose a custom paper test on Traditionl Healers in Latin America or on the other hand any comparative point just for you Request Now Not anybody can be a healer and so as to become one an exceptional ability and broad preparing is required (Avila, 1999). The motivation behind this paper is to talk about the job of customary healers in Latin American culture and to examine what monetary, social and strict reasons conventional healers are still so mainstream these days in Latin America. Who Can Be a Traditional Healer? One of the most intriguing parts of the customary healers in Latin America is that no everybody can be one. This is a hitting appear differently in relation to customary clinical experts where calling has become something optional and where a greater number of individuals than not go into the clinical field not due to real want to help but since it pays well. The story is totally unique for the conventional healers as the cutting edge is cautiously hand-picked dependent on what is called â€Å"el don† or a blessing (Avila, 1999). This blessing can't be obtained or prepared, an individual either has it or not. Having blessing isn't sufficient however as another student needs to prepare for an extremely prolonged stretch of time under the rehearsing conventional healer so as to become familiar with the authority and the art of recuperating (Trotter Chavira, 1997). Another fascinating qualification between what Latin American customary healers and normal medicinal services experts is the center way of thinking that underlines their work. Conventional medication centers around manifestations and causes, while for the customary healer the most significant center of any issue is profound one, as the ailment is the basically an awkwardness that must be revised (Trotter Chavira, 1997). Healers are additionally very on top of nature and as it will be talked about beneath they depend a ton of regular cures, etc (Avila, 1999). Otherworldliness and religion go connected at the hip on the grounds that as it was referenced above mending powers are viewed as the one of a kind blessing one has gotten from some higher element and subsequently religion assumes significant job in crafted by conventional healers. What Exactly Do Traditional Healers Do? Amazingly simply like any medicinal services experts, customary healers in Latin America additionally have their own specializations and territories of training. While some have extremely limited and explicit regions, such are cultivators or birthing assistants for instance; others regularly have been prepared in different claims to fame and can give the â€Å"full bundle care† (Trotter Chavira, 1997). Notwithstanding the claim to fame each conventional healer consistently thinks about the ailment as a perplexing indication of issues in physical, passionate and profound planes. Customary healers use assortment of means in their practices. They get ready different blends, moisturizers, mixtures, oils and different substances for utilizations or for outside use. Be that as it may, the substances are just the piece of the training. There are numerous ceremonies, contributions and supplications that establish mending rehearses. The customs could be intricate and incorporate different articles and things such as birds’ eggs, or water or fire. Every one of these things are accepted to be significant segments in the recuperating procedure and are as a rule some portion of the custom. Healers frequently give their customers different talismans to ensure or to recuperate them including wristbands, pieces of jewelry and different items. Numerous natural and plant matters are utilized including extremely normal veggies, flavors and organic products like papaya, potatoes, garlic, cumin, mint and others (Davidow, 1999). At long last conventional healers utilize numerous mental methods as they are regularly sharp onlookers and understudy of human instinct (Trotter Chavira, 1997). Numerous healers concede that the utilization of ceremonies is accomplished for the patients’ purpose as it helps in mending process. Strikingly there is a logical help to this thought as the â€Å"placebo effect† demonstrates that something with solid interesting force can convey wanted outcomes. Financial, Religious, and Social Explanation For the Use of Traditional Healers in Latin America There are various reasons why conventional healers are so broad and regularly utilized in Latin America. One explanation is absolutely monetary as conventional healers are the main clinical consideration numerous families could bear (Trotter Chavira, 1997). Conventional healers when all is said in done don't take any cash from their customers and unquestionably don't take anything from extremely poor customers. They could acknowledge contributions for their administration yet it is done on case to case premise. So hence the most significant financial motivation behind why healers are utilized is on the grounds that their administrations are free. Another motivation behind why healers are so mainstream is strict. As it was portrayed above so as to be a healer one must have a blessing from the high profound force (Trotter Chavira, 1997). Healers frequently offer a type of a blend of strict, otherworldly and physical practices that reverberate with the Latin American people group that has this blend additionally present. Latin American culture is both otherworldly and strict and this is actually what healers do offer. The strict/profound part of mending process is something that is strikingly not quite the same as conventional medication and this is the reason healers are so mainstream. They frequently utilize strict articles in rehearses and the mending procedure including symbols, crosses, etc. At last there is a social clarification for why customary healers are so frequently utilized even today. Healers have been customarily a piece of network as well as all around regarded and appreciated individuals from network. Latin American culture is notable for its solid social ties and solid network sense (Trotter Chavira, 1997). Thus if there should arise an occurrence of sickness or some other disease the primary response is to go to the network part, a customary healer than to go the clinic which many couldn't bear the cost of at any rate. Healers additionally offer social and profound help and regularly in any event, advising, in this manner making it significantly more probable for an individual to look for their assistance. As it was talked about above, financial, strict and social purposes behind utilizing conventional healers are solid and as a general rule they work related significantly further supporting one another. For instance, when an individual has no cash, he is more averse to go to an emergency clinic. A healer could likewise play into person’s strictness and feeling of network, so this elements together make a customary healer more famous than any neighborhood medical clinic. End Traditional healers have been and no doubt will be soon a significant piece of Latin American culture and lifestyle. Conventional healers work inside network and are significant and very much regarded individuals from the network. They are frequently the final retreat for poor sections of populace, and the unpredictable collaborations of social, strict and financial factors regularly make them more appealing and well known than nearby clinics. Customary healers frequently have explicit specializations, for example, botanists or birthing assistants, yet many have various specializations. Not anybody can be a healer as it requires a blessing and broad preparing. Customary healers offer an assortment of administrations including physical treatment, different cures and special necklaces and profound and mental directing. Otherworldliness is significant piece of training and is one part which makes healers so well known. Customary healers’ approach contrasts essentially from conventional medication approach since it is more multileveled and all encompassing. Healers as it were attempt to address the issues on both physical and otherworldly levels, while the customary medication frequently centers around physical side effects and certainly less on profound parts of sickness. Healers are obviously frequently dislike by the clinical network and called â€Å"quack doctors† on the grounds that they don't have formal preparing and training. However Latin American people group despite everything utilize their administrations broadly and strikingly even settler networks like Mexicans in the US for instance, despite everything utilize conventional healers. Late gauges exhibited that the same number of as 75% of Latin Americans living in Texas utilized conventional healers in a single way or the other to either totally or halfway arrangement with their ailments or infirmities (Tafur, 2009). This pattern is probably not going to change at any point in the near future, after every single conventional healer have been a piece of Latin American culture for a large number of years. References: Avila E (1999). Lady Who Glows in the Dark: A Curandera Reveals Traditional Aztec Secrets of Physical and Spiritual Health. New York: Penguin Putnam. Davidow J (1999). Mixtures of Healing: A Treasury of Mexican-American Herbal Remedies. New York: Simon Schuster. Tafur, M. M. , Crowe, T. K. , Torres, E. (2009). A survey of curanderismo and mending rehearses among Mexicans and Mexican Americans. Word related Therapy International, 16(1), 82-88. Trotter, R. T. , Chavira, J. A. (1997). Curanderismo: Mexican American Folk Healing. College of Georgia Press. The most effective method to refer to Traditionl Healers in Latin America, Papers

Friday, August 21, 2020

How to MIT again!

1 / How to MIT again! Returning back to the Tute To set the mood:  Come Home  by Baynk. A most stunning sunset of Dorm Row my first week back. #nofilter. Returning back to the Tute “After a period abroad, also returning back home can bring about some uncertainty as you may undergo a process of re-adjustment in your place of origin.”  ETH Zürich Student Exchange Office The past month has been quite the eventful return back to the Institute. Its odd how quickly everything felt familiar again. Even after being away for over 9 months, Boston still feels like home. I spent the first few days moving my stuff from storage into an off-campus apartment and settling into a new pace of life, an expat readapting01 Refer to last section: ema href=https://www.ethz.ch/content/dam/ethz/associates/students/studium/auswaerts-studieren/culture-shock_outgoing.pdfReturning Home/a/em.  to home base. Luckily, I had a friend who rented a Zipcar van and helped me move last minute on Labor Day. Classes started out fast, but I managed to keep up the first week. This semester, Im taking 6.046, 6.810, 7.012, and German II. I dont know if its experience, but classes seemed more manageable, less overwhelming to start. Of course, you can only fool yourself for so long that you have it all figured out. One week in, I was back to being hosed again. There was so much I needed to do. Picking classes, dropping classes, meeting with my advisor, attending welcome-back meetings, more meetings, this and that, cancelling my storage contract, setting up electricity for my new apartment, getting my skates sharpened, getting a haircut, figuring out transfer credit forms. This past week, I was really hosed. The psets started to pile up: 3 for 6.046, 1 for 7.012, daily assignments for German II. I had my   first midterm02 Does that even count as a midterm? in 7.012 this week. I spent over 5 hours in the shop laser cutting and bending acrylic for 6.810 one evening. This past week I left for campus at 8:45am for German at 9am, and often didnt return until past midnight, bouncing from class to class, office hours to office hours, library to library, pset to pset group, school to the rink and back. I had forgotten how stressful of a place MIT could be, how much everything is thrown at you at once, even if youre intentionally about finding that balance, the sweet spot. Ive forced my thinking caps to engage at max throttle, trying to connect the dots and synthesize as much as I canâ€"that is, fast Fourier transforms in 6.046, adaptive learning in 6.810, amino acids in 7.012, and adjective endings in German. Staying on top of classes and all is a full-time commitment. School has no bounds; work becomes life around here. While frantically dashing from building to building along the Infinite or the tunnels, Ive run into so many people I hadnt seen in nearly a year. Many hellos, how are you, how have you been, lets catch up soon! Many new faces, too. Theres now 3 classes under me, and another set of freshmen I dont know.03 The past two years I had been a counselor for the a href=https://www.eecs.mit.edu/outreach/discover-ee target=_blank rel=noopenerCourse 6 FPOP/a, and through a href=http:www.mitifc.com/ target=_blank rel=noopenerRush/a, I would meet a good number of the incoming class. This year I didn’t partake in either. For my final year at MIT, Im ready to do it smarter, not harder. Im starting the year with a fresh slate, a new mindset, a new perspective. Overall, I just want to enjoy it, take it all in. I want to be deliberate in the opportunities to which I say yes, or no, and honest with myself the things I cant run away from.04 Read: 6.046, 7.012, one more PE class, finding a full-time job. To that end, I put together a  Senior Year Manifesto, edicts that I hope to follow to guide my decision making and priorities. My Senior Year Manifesto: all the things to which Im saying yes, an obliged yes, or a firm no. Also, my goals for the month. Yes to JOMO,  no to FOMO! An Evening with Champions The second week of school, I performed at Harvards An Evening with Champions (EWC) for the fourth time. Organized by Harvard undergraduates, this was the 48th rendition of the show with a lengthy legacy, spanning 26 Olympic Champions and over $2.9 million raised for the Jimmy Fund in support of the fight against cancer. This years cast included several elite international athletes, National Champions, and Olympians, including two PyeongChang athletes. The show consumed half of the week between the Gala Dinner at Elliot House, night-long rehearsals for the opening and closing number, and shows Friday and Saturday evening. In between warmups and show numbers backstage, I tried my best to catch up on my classes and pset (I even got some help from some of the organizers who concentrate in biology). Heres a recording of my performance during the Saturday show. Shoutout to all the MITs who trekked across the river to come support and watch this years EWC! The cast of Harvards 48th Evening With Champions. Friends from the MIT Figure Skating Club: Jon L. 18 (visited from NYC!), Diane Z. 19, Sabina C. 19, Ananya N. 19. 3-Day Weekend: Brunch with a Nobel Laureate Picked up some goodies during (my last?) Career Fair. Last Friday was Career Fair. We didnt have classes, but I didnt expect to spend much time there. Somehow I ended up talking to companies and roaming around from 11a to 4p when it ended, with a 30-minute lunch break in between. #tbt to my first career fair. I still need to figure out what I want to do with my life. Should I MEng? Or work full-time? And if so, in what, where, how, why, when? So many questions, so few answers. Sunday morning I had the opportunity to attend the Katharine Dexter McCormick Society  (KDMS) Appreciation Brunch. Rainer Weiss 55, PhD 62, gave the keynote, Exploring the Universe with Gravitational Waves, and talked about his work on gravitational waves and LIGO that earned him the Nobel Prize in physics. KDMS honors those who have made planned gifts and bequests to come to MIT after their lifetimes. In addition to founding a womens dorm at MIT, Katharine Dexter McCormick (1904) committed her life to biology, activism, and philanthropy. The brunch is organized in appreciation of the generosity of the donors who contribute to the largest source of income for MITs endowment and provide scholarships, financial aid, and other resources for us as undergraduates. My seat at the Katharine Dexter McCormick Society  (KDMS) Appreciation Brunch, featuring Nobel Laureate  Rainer Weiss 55, PhD 62, who gave the keynote, Exploring the Universe with Gravitational Waves. Heres an excerpt of the talk from KDMS: Professor Weiss introduced his work with an overview of Einsteins general theory of relativity, and continued with his collaboration with Caltech’s Kip Thorne to build the Laser Interferometer Gravitational-Wave Observatory (LIGO) research project. He also shared the story behind and groundbreaking findings from the first detection of a gravitational waveâ€"the famous chirpâ€"on September 14, 2015, along with further findings from gravitational waves caused by neutron star collisions, and a look at the future of gravitational wave research. I had a chance to sit at the same table as Dr. Weiss during the appreciation brunch. I was blown away by hearing all sorts of stories from him and our alumni and all the extraordinary things theyve accomplished throughout their lengthy careers. I got to compare brass rats. An alumnus even showed off a piece of history: a deck  of MIT-branded punched programming cards. Ananya N. 19, Diane Z. 19, and I soaking in the most stunning end-of-summer views of the Boston skyline from the  Samberg Conference Center, Chang Building (E52). Handing out commemorative KDMS  pins.  Photo taken from KDMS. Rainer Weiss 55, PhD 62, giving the keynote, Exploring the Universe with Gravitational Waves, and discussing his work on his Nobel Prize-winning research. Thats me in the bottom left corner, engrossed in his talk. Photo taken from KDMS. How to MIT again? Monday was Mid-Autumn Festival (???), but I barely had any time to celebrate. I had two lectures in the morning starting at 9am, stopped by the Microsoft Cambridge office for an open house, had lunch with a family friend, skated one session, rushed back to campus to meet with the  MISTI Germany  program manager, attended a blogger checkin, ran over to the Google Cambridge office for another open house, snuck into the tail end of 6.046 office hours, moved to the Stud to pset with friends, and then ubered back to my apartment with only a few minutes to spare before midnight to eat some mooncakes with my roommate and call my mom before falling asleep to start it all over again. That was just the start of the week. This week, in addition to the 6.046 pset that still makes no sense, I had a 7.012 exam and a German quiz, plus a technical proposal due for 6.810. This past month has been quite the back-to-school experience. I somehow feel like both an adult and freshmen at the same time. Im now 3 years removed from the 2022s, but Im taking 7.012 with them and 6.046 with mostly sophomores and juniors. I walk through campus passing by new sets of unfamiliar faces with the occasional familiar one. Learned how to laser cut for a 6.810 pset. Im now 21 but still havent gone out to a bar in Boston, though Ive been itching to hit up the Muddy. Im figuring out rent and utilities and living in a building with working professionals and families, but I spend my evenings in office hours, picking up free food along the way, and late nights in the Athena Clusters at the Stud. Im sleeping earlier and waking earlier, thanks to my first 9am of my undergrad career, 4 times a week, too. Ive been approaching this strange inflection point in my life, trying to become an Adult but still struggling as an Undergrad (who still needs to Graduate). Its been three years of trial and error figuring out How to MIT, and Im still trying to figure it all out. But theres beauty in the process, too, as Im giving it one final go.05 Or MEng?! 25 days down, 250 more to come. With that, here is Part 1, Senior Year Edition. Post Tagged #6.046 #6.810 #7.012 #An Evening with Champions #Career Fair #Expat #Finding your Home under the Dome #German II #Katharine Dexter McCormick Society #LIGO #MEng??? #Nobel Laureate #Reverse Culture Shock #Senior Fall Refer to last section: Returning Home. back to text ? Does that even count as a midterm? back to text ? The past two years I had been a counselor for the Course 6 FPOP, and through Rush, I would meet a good number of the incoming class. This year I didn’t partake in either. back to text ? Read: 6.046, 7.012, one more PE class, finding a full-time job. back to text ? Or MEng?! back to text ?

Sunday, May 24, 2020

Common Themes in Speeches by Passionate Leaders - 791 Words

An effective and enthralling speech does not only relate to the content or context, but to the appropriate utilisation of rhetorical techniques and structure that contest universal requisite ideas, past, present and future that captivate and engage audiences. Since the beginning of time, society has been presented with inspirational and passionate leaders who deliver speeches that remain invaluable due to their themes regarding peace, security, prejudice, equality and basic human rights. These themes are explored in Anwar Sadats, Aung San Suu Kyi and Faith Bandlers unique speeches â€Å"Statement to the Knesset† (1977), â€Å"Keynote Address at the Beijing World Conference on Women† (1995) and â€Å"Hope, Faith and Reconciliation† (1999) which allow the memory of the past and a reminder of who we are today. Continuous battles and terrorism between Israel and Egypt had been occurring four years preceding to Anwar Sadat’s â€Å"Statement to the Knesset† (1977). Anwar Sadat, the Prime Minister of Egypt, address to the Israeli Knesset was presented to an audience which involved both parties and persons who supported and resented him. Sadat draws upon religious, political and personal values to motivate and propose to the Israeli Knesset a solution for peace to the extremity of an age long conflict between the Egypt and Israel. Beginning his speech, Sadat employs the use of religious allusions and pathos in order to set the foundations of his argument to bring unity to both countries through theShow MoreRelatedTheme Of Martin Luther King And Obamas Speech1405 Words   |  6 Pages The Progressive Theme of Martin Luther King’s and Obama’s Speeches President Obama’s victory speech and Martine Luther King’s speech are two of the most famous discourses that everybody is discussing today, which they delivered 50 years apart. 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Part I Imperial College of Business Studies (ICBS) BackgroundRead MoreThe Home and the World5529 Words   |  23 PagesEvents * 3.1 The Rally * 3.2 Bimalas Realization * 4 Characters * 4.1 Nikhil – Husband of Bimala * 4.2 Bimala – Wife of Nikhil * 4.3 Sandip * 4.4 Bara Rani (Bimalas sister-in-law) * 4.5 Amulya * 5 Important Themes * 5.1 Nationalism * 5.2 Tradition vs. Modernism * 5.3 Sandip vs. Nikhil * 5.4 Illusions * 5.5 Truth * 5.6 Love/Union * 5.7 The Role of Women * 5.8 Religion versus Nationalism * 6 Film, TV or theatrical adaptationsRead Morereflected best self4339 Words   |  18 Pagesthat when companies focus on positive attributes such as resilience and trust, they can reap impressive bottom-line returns. (For more on this research, see the sidebar â€Å"The Positive Organization.†) Thousands of executives, as well as tomorrow’s leaders enrolled in business schools around the world, have completed the RBS exercise. In this article, we will walk you through the RBS exercise step-by-step and describe the insights and results it can yield. Before we proceed, however, a few caveatsRead MoreNelson Mandela and the Fight Against Apartheid4689 Words   |  19 PagesMandela’s Role in the Realization of Racial Equality and Freedom in South Africa Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Chaos and Dissension in South Africa†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Mandela – The Charismatic Leader†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Iconic Image of Integrity and Perseverance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Uniting the African National Congress†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦.9 Mandela Takes Reconciliatory Action†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.11 Mandela’s Unique AdvantageRead MoreLeadership Power10259 Words   |  42 Pages Leadership, Power Influence. {draw:frame} Which form of power has the best influence on effective leadership? Word count: 2,746 Executive Summary Leadership, power and influence is a theme within management that is constantly developing overtime. Leaders are continuously developing new and innovative ways to empower their followers in order to get the best out of them. For the purpose of this report, we have decided to look at the assumption that leadership is based

Thursday, May 14, 2020

Critical Thinking And Ethical Dilemmas Essay - 983 Words

Critical thinking is defined as fair, open-minded thinking that ask appropriate questions and considers all relevant information before reaching to a conclusion. AICPA recognises the importance of critical thinking and evaluates those skills on the CPA exam. Hence, in this chapter critical thinking is discussed in following ways: 1) Process of constructing an argument, 2) Two approaches to logical reasoning, 3) Mistakes in reasoning and 4) Critical thinking and ethical dilemmas. Practicing professionals often have to make recommendations to the firm or to the clients. To derive sound recommendation, it is important to construct an argument. Making an argument is a process which includes: 1) Identifying the key issues 2) Anticipate all sides to an argument 3) Research all sides to the argument, using authoritative sources 4) Weigh the evidence for all sides to the argument, and build support for your position 5) Identify and respond to counterarguments 6) Communicate your conclusions Next, critical thinking can also be thought of as an exercise of logic. This science of logic can be divided into inductive and deductive science of reasoning. Inductive reasoning is like a scientific method of research where first step is gathering evidence and then reaching a conclusion. Some of the variation of inductive reasoning includes making comparisons, analyzing causes, conducting surveys, referring to authoritative sources, and citing statistics. Next, deductive reasoning beginsShow MoreRelatedEthical Dilemma And Ethical Dilemmas1630 Words   |  7 Pagesan ethical dilemma, as well as describe stakeholder involvement and any policies and laws involved in this dilemma. According to Butts and Rich (2016), an ethical dilemma is defined as a complex situation in which a person must chose between two actions. Ethical dilemmas are predominant on a day to day basis in the nursing profession. When nurses face ethical dilemmas, often none of choices or options feel completely righ t therefore they are centered around moral importance, critical thinking, andRead MoreAnalysis of Leadership Ethics, by Lamar Odom 1176 Words   |  5 Pagesthe most appropriate decision when a leader experiences a complex ethical dilemma or situation (â€Å"Professor Odom’s Book Examines Ethics in Leadership†, n.d.). The author wrote the book in order to provide insight on ethical decision-making from a practical perspective. He noticed a void in students’ and corporate executives’ understanding of the essential tenets of ethical leadership and initiatives on how to respond to basic ethical paradigms. While recognizing that the book is not a comprehensiveRead MoreSynthesis Essay - Abraham Lincoln. As A Leader, Do You1712 Words   |  7 PagesAdditionally, Lincoln was an ethical leader, not for the actions that history books recognize with the freedom of slavery, but more so for the decision to face ethical challenges altering his behaviors through c ritical thinking. We will look at an example of how he fostered an innovative environment that played a part in the current USAF mission set of Intelligence, Surveillance, and Reconnaissance (ISR). From there, we will explore how Lincoln faced an ethical dilemma through open mindedness toRead MoreEthics in Criminal Justice Administration Essay1533 Words   |  7 Pagesadministration are faced with ethical issues everyday and must deal with this ethical issues in a professional manner. The administration in criminal justice especially the policing administration struggle with ethics and professional behavior in certain situations and may find it difficult to handle. The criminal justice administration has the obligation of making moral judgments of what is right or wrong and must be done professionally and with the use of critical thinking. This paper will analyzeRead MorePersonal Ethics974 Words   |  4 Pagesvalues, morals, and ethics in the context of your obligation to nursing practice. Explain how your personal values, philosophy, and worldview may conflict with your obligation to practice, creating an ethical dilemma. Ethical codes are the moral provisions and guidelines for the nurses. These ethical codes are not just for clinical roles but also for their personal roles. Patients are the focal point in nursing care. Nurses’ role is to ensure efficient and compassionate nursing care with relief inRead MoreEthical Values in Social Work Essay example1381 Words   |  6 Pagesvalues and ethical dilemmas What are values, ethics, ethical dilemmas and a code of ethics? Values relate to principles and attitudes that provide direction to everyday living. Values also refer to beliefs or standards considered desirable by a culture, group or individual (AASW). Similar to values, but slightly different, ethics means a system of beliefs held about what constitutes moral judgement and right conduct, they are moral principles (rules, guides) (AASW). So an ethical dilemma is thenRead MoreInternational Council Of Nurses Development Programme And The Future Orientated E Health Programme Essay1150 Words   |  5 Pagesbase. Issues of connectivity and interoperability, next-generation telemetry, a more proactive rather than reactive delivery model and the role that nurses as architects of future change and policy development will also be explored in this paper. Ethical issues in tele-nursing Use of telephone advice efficiently in the practice of nursing is one of the best strategies for offering better management to the healthcare’s limited resources. The practise is able to save on cost, time and even enable theRead MoreEthics1232 Words   |  5 Pagesto their job description. Each hospital develops their own policies and procedures according to their needs always staying within the law. These policies and procedures help to work through ethical problems or dilemmas that a healthcare professional encounter daily. In the healthcare profession ethical dilemmas/problems are encountered every day by all of the healthcare professionals. As a registered nurse and throughout the years, I have encountered many problems of different magnitude; differentRead MoreEthics, Conflict Management, And Organizational Commitment1664 Words   |  7 Pagesexploring these different areas in a business context, we can overall have a better understanding of why individuals choose to behave a certain way when on the job. For ethical decision-making, I will explore the steps involved in the decision-making process and what internal factors of an individual cause he or she to make an ethical or unethical choice. In terms of conflict management, I will discuss previous works of literature that contribute to the overall study of this topic and experiments thatRead MorePersonal Philosophy Vs. Nursing Essay1218 Words   |  5 Pages Personal philosophy differs for everyone, but generally guides a person in their professi onal practice in addition to their private lives. In my personal philosophy, I largely base my nursing pathways and private life on ethical values. Although I understand that there are empirical beliefs that guide many nurses, and I am still a fresher nurse without years upon years of experience, I still hold ethics at the core. Patricia Zander addressed that there are different ways of knowing for nurses (2000)

Wednesday, May 6, 2020

Imagine having to be a child playing sexually with one...

Imagine having to be a child playing sexually with one another instead of being normal and playing with your toys or running outside in the playground. Aldous Huxley was a British writer considered by many as a visionary thinker who published a novel on Brave New World in 1952 right after World War I which impacted the world economy financially and emotionally. Brave new world takes place in London A.F. 632 nearly 600 years into the future. A.F. which is an abbreviated for After Ford, the name of the great industrialist who invented the assembly line and the mass production. Huxley’s purpose of his novel focused on defending a kind on how humanism scientific progression would hurt man kind. The novel brakes into the delineate of what a†¦show more content†¦The director then explains to the students the process of which humans are grown and conditioned; it’s all a little disturbing from how it is seen. Just like the real world, there system is divided into alpha s; deltas, betas, gammas, and epsilons, witch is scaled from richest to the poorest, and smartest to the dumbest. â€Å"The castes are distinguished by their clothing further dehumanizes them. To any member of the higher caste, ALL deltas look exactly the same† (www.shmoop.com). The castes are treated as dogs, being told how to dress and punished if they disobey. â€Å"Very nearly what’s going to happen to you young men. I was on the point of being sent to an island† Bernard said â€Å"you can’t send me I haven’t done anything† (www.huxley.net). This proves that misbehavior or wanting to be different from others has a price to it, a price where one is to be abandoned in an island. No one can be different in brave new world, it is by demand that† everyone is to be like everyone else.† â€Å"Feelings, passions, commitments, and relationships .Citizens of world state have no fathers, mothers, husbands, and wife’s, children or loved ones because such relationships that keep them from that of produced emotional instability, strife and unhappiness.†(www.sparknotes.com) Linda , lenina, Bernard ,Helmholtz and john live in a world of sexuality , drugs, and a social predestination where everyone is to be in a society and no one has their personal liberty. Soma considered as†Show MoreRelatedThe Effects Of Child Abuse On Children3821 Words   |  16 Pageslives. Imagine for a moment what it’s like to be in a situation where the persons you trust to care for and guide over you, are the ones that place these victims in this complex problems in which they are not able to resist from taking its course. â€Å"According to RAINN child abuse organization child abuse is a when a perpetrator intentionally harms a minor physically, psychologically, sexually, or by acts of neglect committing such a crime that may have long lasting effects on the abused child for yearsRead MoreInfluence of Media on Teenagers4405 Words   |  18 Pagesteenagers, the ways in which individuals and groups dress, talk, behave, and think. The media, in the forms of movies, television, radio, and print as well as the new electronic communications media of the Internet, helps to connect individuals to one another and to the world. Invariably, this powerful influence shapes the ways in which viewers or participants perceive the world and their own place within that world. Given that teenagers are often highly impressionable and subject to such influencesRead MoreInfluencing Socio Political Cultural Factors Essay4922 Words   |  20 Pagesshould not be sexually attracted to other boys. Throughout the movie there is confusion whether society (neighbors) are worried about Ludovic’s expression to be a girl or that she wants to marry Jerome. As Ludovic’s mother tries to trim Ludovic’s hair so Ludovic could look more like her father and brother, the mother tells her â€Å"you know Ludo†¦ boys don’t marry boys† (Scotta, 1997) and to her relief Ludovic says she knows. This confusion continues when Ludovic and Jerome are caught playing wedding withRead More Will lowering the drinking age solve the problem of binge drinking among college students?2643 Words   |  11 Pagesa part of human civilization for hundreds of thousands of years and is linked but not limited to, pleasure, and sociability in many people’s minds. Up until 1984 the legal age for people to drink was eighteen, that age was then raised up to twenty-one in order to reduce the death rate of many teenagers who were dying because of alcohol related problems. Today, many people believe t hat lowering the drinking age back down to eighteen would reduce and or solve the problem of binge drinking among collegeRead MoreComparing and Contrasting Anna Karenina and Madam Bovary7118 Words   |  29 Pagesexpensive urban lifestyle yet not very smart about money, it is this dichotomy of traits that keeps Emma careening from one radically different situation to the next: first falling hard for her fathers roving rural doctor Charles Bovary, thinking that their marriage will finally bring her the sophisticated Paris life full of passion and grandeur shes always dreamed of; but instead getting stuck in a provincial town where nothing ever happens and trying and failing at a domestic life. This leads toRead MoreThe Sociology of Women: A Study4847 Words   |  19 Pagesperson with a female gender identity. Several myths and misconceptions are associated with Trans women. It is commonly believed that penis is cut off but this is a false perception. Inversion method is used to co nvert penis to female genital organs. Another myth about Trans women is that they are appropriating the female body, but appropriation refers to co-opting someone elses individuality, trans women do not do that, it just expresses its own identity. It is also believed that Trans women do notRead MoreAbnormal Psychology Terms9960 Words   |  40 Pagespersonality disorder to me. the therapist being quoted is using what instrument to make the diagnosis theres nothing out there for me. i cant stand other people, and i cant stand myself, either. I am just really mad right now. such a statement would most likely be made by someone with which personality disorder what is over there? asks the child, pointing to a distant object, Does it belong to you? the child asks the therapist. the therapist answers the child in detail, and praises the childsRead MoreSt. John s Wort Essay11098 Words   |  45 Pagesaddictions or medications to help us through. In the last couple of decades, though, cer tain natural (plant-derived) substances have begun to garner reputations for helping to give people an overall feeling of well being. St John s Wort is one notable example of an herb used to treat depression. Another, which is more commonly associated with combating anxiety and easing stress, is Kava. Kava is a relatively recent arrival on the shelves of health stores. Requiring a warm and moist climate, the plant hadRead MorePyschoanalytic Personalities Essay Notes9106 Words   |  37 Pagesdefense mechanisms with real-life examples.Include an introduction and conclusion in your paper. Format your paper consistent with APA guidelines. | 8/31/11 by 6pm | 12 | FIRST QUESTION Adler’s Differences with Freudian Theory In 1902, Adler was one of those invited to attend some small, casual seminars with Freud. Although his views were somewhat different from those of the Freudian psychoanalysts, he remained a member of the group for a number of years. But by 1911, the disagreements betweenRead MoreEating Disorders and Free Essays8687 Words   |  35 PagesDangers of Living with an Eating Disorder - The Dangers of Living with an Eating Disorder Imagine waking up every morning, struggling to get out of bed. The room spins. Stumbling over to the mirror, you study and criticize every last inch of your body as the words â€Å"fat, ugly, worthless† echo in your head. You then stagger to the bathroom, using the wall to hold you up. You don’t remember the last time you ate a â€Å"normal† meal. Stepping on the scale will determine your mood for the day. If it has decreased

Tuesday, May 5, 2020

Financial Performance of British Airway - Liquidity and Profitability

Question: Describe about the Financial Performance of British Airway for Liquidity and Profitability. Answer: Introduction This report focuses on the subject area of accounting. The primary component of the report is ratio analysis. The report discusses the financial ratios that are derived from the financial statements provided in the annual reports of the two companies, British Airways and Easy Jet. In the report mainly three types of financial ratios are derived profitability ratios, liquidity ratios and efficiency ratios. At the same time, the report also explains the use of ratios at the time of financial planning and during the allocation of resources. At the end of the report, a conclusion is derived by considering the overall findings. Presentation of financial rations of two companies British Airways and Easy Jet are two most popular companies in the airline industry of UK. British Airways was founded in the year 1974 and Easy Jet was founded in the year 1995. Currently, British Airways is having access over total 183 destinations (Britishairways.com 2016). On the other side, Easy Jet is providing airline services for around 134 destinations (Easyjet.com 2016). As per the annual report of these two companies, the financial ratios that are the profitability ratios, liquidity ratios and the efficiency ratios are shown in the below table: Financial ratios of British Airways Financial ratio 2013 2014 2015 Current ratio 0.63 0.65122 0.59649 Quick ratio 0.60622 0.62704 0.57211 Receivable collection period 3.51545 4.14242 4.47675 Inventory turnover period 29.1364 32.4933 47.2833 Table 1: Financial ratios of British Airways for 2013 to 2015 (Source: Britishairways.com 2016) Profitability ratio trend: Figure 1: Profitability ratio trend (Source: Britishairways.com 2016) The above table showing the financial ratios of British Airways shows that the financial performance of the company has improved in terms of profitability of the company. In last three years that are from 2013 to 2015, the operating profit ratios of British Airways have increased gradually. In 2013, the operating profit ratio of the company was 5.70003, which increased to 8.31982 in 2014 and 11.1533 in 2015. On the other side, if the net profit ratio of the company is seen, then it can be observed that the increment in the net profit ratio of the company in 2015 was too much higher than 2013. The difference between the net profit ratio of British Airways in 2014 and 2015 was 16.14 (approx) (Britishairways.com 2016). Liquidity ratio trend: Figure 2: Liquidity ratio trend (Source: Britishairways.com 2016) Efficiency ratio trend: Figure 3: Efficiency ratio trend (Source: Britishairways.com 2016) However, the liquidity position of the company has declined. The receivable collection period of the company is disclosing the fact that the company needs to improve its financial performance because the receivable collection period of British Airways has increased from 2013 to 2015. The same is also applicable if the analysis is done based on the inventory turnover period of the company. Financial ratios of Easy Jet Financial Ratios 2013 2014 2015 Operating profit ratio 11.6721 12.8341 14.682 Net profit ratio 9.34711 9.94036 11.6944 Current ratio 1.05004 0.88803 0.72342 Quick ratio 0.90935 0.74718 0.6069 Receivable collection period 16.6299 16.1255 16.0457 Inventory turnover period 168.195 162.584 140.28 Table 2: Financial ratios of Easy Jet from 2013 to 2015 (Source: Easyjet.com 2016) Profitability ratio trend: Figure 4: Profitability ratio trend (Source: Easyjet.com 2016) As per the financial ratios of Easy Jet shown in the above table, it can be clearly said that the overall performance of the company has been improved from 2013 to 2015. The operating profit ratio of the company has been increased by approx 3% from 2013 to 2015 and in case of the net profit ratio, the percentage increased was approx 2.5%. This is indicating that the financial performance has been improved in the last year (Easyjet.com 2016). Liquidity ratio trend: Figure 5: Liquidity ratio trend (Source: Easyjet.com 2016) Efficiency ratio trend: Figure 6: Efficiency ratio trend (Source: Easyjet.com 2016) However, if the liquidity position of the company is analyzed, then it can be said that the company needs to improve its liquidity positions. The major reason being that, the liquidity rate of the company has decreased gradually from 2013 to 2015. However, the declining percentage of liquidity ratios was nominal. Easy Jet also needs improvements in its inventory management system as it was much high from 2013 to 2015. At the same time, the receivable collection period is also high in this company. However, a static nature in the receivable collection period shows the static performance of the company, which is good. Comparison between the financial performances of the two companies As per the above-mentioned information, it is very clear that the financial performance of Easy Jet was better than the British Airways as per the profitability of the two companies. However, on the other side if the comparison is made between the other financial figures of two companies like, receivable collection period and inventory turnover, it can be mentioned that the position of British Airways was much higher than Easy Jet. In 2015, the profitability or the net profit ratio of British Airways enhanced at a high speed, which indicates the company has performed well in that years. However, in this context, Uechi et al. (2015) commented that the excessive increment in the net profit ratio of the company indicates that either the company has cut down its cost level aggressively. This is because the annual report of the company has mentioned that the revenue has decreased in 2015 than 2014 but the profit has increased in 2015 than 2014. On the other side, if the performance of Easy Jet is considered, then it can be realized that the performance of Easy Jet has been improved in a small percentage. Henry and Robinson (2015) stated that small but continuous growth is better than the fluctuation in the financial performance of the company. Comparison between the financial figures that are stated in the annual reports of the two companies, it can be said that the expenditure level of Easy Jet was more or less static but in British Airways, the expenditure has been highly controlled in 2015 (Kassicieh, Ahluwalia and Majadillas 2015). Apart from the profitability, if the comparison is done as per the liquidity positions of the companies, then it can be clearly observed that the liquidity position of Easy Jet was better than British Airways. In 2015, the current ratio of Easy Jet was 0.72 (approx) whereas, British Airways had the current ratio of 0.59 (approx). However, in this context, it is also noticeable that the liquidity position of Easy Jet has declined gradually, which denotes weak performance of the company. The same thing happened with the quick ratios of the companies. In the last year, the quick ratio of British Airways was 0.57211, whereas, the quick ratio of Easy Jet was 0.6069. As per the efficiency ratios of the two companies in last three years, it can be said that the British Airways is much efficient than Easy Jet. This is because the receivable collection period and the inventory turnover ratios of Easy Jet were much higher than British Airways in last three years. In 2013, British Airways had the receivable collection period of 3.51545, whereas, Easy Jet had the receivable collection period of 16.6299. This indicates that British Airways can convert its receivables in to cash more quickly than Easy Jet. It denotes the efficiency level of British Airways was higher than Easy Jet (Robinson et al. 2015). The same thing is also applicable in case of the inventory turnover period of the two companies. Therefore, it is very important for Easy Jet to improve its efficiency ratios especially the inventory turnover period as soon as possible because the inventory turnover period is too high at Easy Jet. Explaining the use of ratios in financial planning and resource allocation Identifying and analyzing the financial ratios are the most important tasks that the management of the company must do while preparing the financial plan for a particular financial year. Financial ratios are very helpful for preparing proper financial plan and taking the appropriate financial decisions. The use of financial ratios in financial planning can be stated as under: Financial ratios help to understand the efficiency level of the company (Pappa 2015). The management of the company can clearly understand the current level of financial performance of the organization and prepare the financial plan to improve the current situation or to maintain the same. In this context, Wang and Zhou (2016) argued that the ratio analysis of a company is done after the completion of a financial year. Therefore, the companies cannot take any effective measures for handling the uncertain situation because the planning is already done. However, Yadav (2015) commented that as the ratios are stated in the numerical form, management can understand the result clearly. The chances of taking wrong decision or wrong planning is very less if the financial ratios are considered. Financial ratios help to predict the future easily. If the management looks at the profitability ratios of the previous few years, then they can easily understand the trend of financial performance of the company. Therefore, it becomes easier for them to predict the future accurately. However, Healy and Palepu (2012) commented that as the financial ratios are dependent of the past data, it cannot predict the future accurately. However, in most of the companies, the financial planning is done based on the financial ratios, which denotes the importance of ratios in financial planning. The financial ratios of the company help to understand the financial performance trend and liquidity position of the company (Wang and Zhou 2016). Therefore, by using the financial ratios, the company can identify the areas of deficiencies. Therefore, it becomes easier to take the effective measures to reduce or remove the deficiencies in the present and future financial years. Ratio analysis helps the management of the organization or the financial planners to understand the financial statements in a simple way. However, Uechi et al. (2015) believed that the financial statements of the companies are already prepared in numerical terms and so the management of the companies can easily understand the performance level just by checking the financial statements (Wang and Zhou 2016). Therefore, the planning can be done in a better way. The ratio analysis also helps to compare the financial performance of a particular company with the other companies in the same industry (Kassicieh, Ahluwalia and Majadillas 2015). Therefore using the ratios, the management can prepare the competitive financial plan for the future days Other than the financial plan, the financial ratio analysis also helps to allocate the resources in a proper way. Ratio analysis helps to identify the resource allocation and resource use in the past financial years. This helps to identify how effectively the company has used the resources in the previous financial years. If the company identifies that the use of resources in the past years was not so effective, then the management can easily take the effective measures to enhance the resource utility (Robinson et al. 2015). At the same time, the management of the companies can also identify whether there is any inappropriate allocation was done in the previous financial years or not. If any inappropriate resource allocation is made in the previous years, then the management can take effective measures to improve the situation (Henry and Robinson 2015). On the other side, the liquidity ratios of the company show the proportion of the liquid assets in a particular financial year in comparison to the liquid liabilities (Wang and nanceZhou 2016). The management can take effective strategies if the liquid asset is less than the liquid liabilities. Therefore, proper allocation of the assets can be done with the help of financial ratio analysis. Conclusion In this report, it has been identified that the financial performance of British Airways was weak in respected to the liquidity and profitability. However, in the year 2015, the profitability of the company has been improved at the high level. On the other side, in case of the other company that is Easy Jet, the profitability increased at more or less static rate. The liquidity position of Easy Jet was better than British Airways in last three years but the performance of the easy Jet has declined. The inventory management system at Easy Jet also needs improvement because it was much high in last three years. Reference list: Britishairways.com. 2016. Book Flights, Holidays Check In Online | British Airways. [online] Available at: https://www.britishairways.com/ [Accessed 1 Aug. 2016]. Easyjet.com. 2016. Check out these great easyJet flights.. [online] Available at: https://www.easyjet.com/en/ [Accessed 1 Aug. 2016]. Healy, P.M. and Palepu, K.G., 2012.Business Analysis Valuation: Using Financial Statements. Cengage Learning. Henry, E. and Robinson, T.R., 2015. Chapter 1. Financial Statement Analysis: An Introduction.CFA Institute Investment Books,2015(2), pp.1-35. Kassicieh, S., Ahluwalia, S. and Majadillas, M.A., 2015. Financial analysis in management of technology programs: links in a clinical approach.Technological Forecasting and Social Change,100, pp.66-77. Pappa, A., 2015. Financial statement analysis of a multinational company and equity valuation of computer-based technology group. Robinson, T.R., Henry, E., Pirie, W.L. and Broihahn, M.A., 2015.International financial statement analysis. John Wiley Sons. Uechi, L., Akutsu, T., Stanley, H.E., Marcus, A.J. and Kenett, D.Y., 2015. Sector dominance ratio analysis of financial markets.Physica A: Statistical Mechanics and its Applications,421, pp.488-509. Wang, D. and Zhou, F., 2016. The Application of Financial Analysis in Business Management.Open Journal of Business and Management,4(03), p.471. Yadav, R.J., 2015. Innovative Approach of Financial Statement Analysis from Bankers' Perspectives-a Case Study.The MA Journal,50(8), pp.76-83.